"Life is a time finite gift. We need to better honor and appreciate that gift."
In today’s fast-paced world, caregiving for aging adults has become an increasingly complex and overwhelming responsibility. The rapidly aging population and workforce pose significant challenges for individuals and businesses alike.
Enter Mim Senft, the compassionate and driven co-founder of Motivity Care, a company dedicated to simplifying caregiving management and improving the quality of life for caregivers and their loved ones. Senft, alongside co-founder Karina Muller, has designed a comprehensive platform that streamlines the caregiving process, saving time, money, and reducing stress.
Motivity Care’s unique approach allows for a 360-degree view of a person, not just addressing their medical and legal needs but also offering a chief of staff/concierge service to connect clients with fully vetted, customized resources tailored to their budget and requirements.
A valuable benefit for employers, Motivity Care helps reduce turnover costs associated with caregiving and attracts diverse, quality candidates. The company also serves as a vital amenity for senior living communities, ensuring that aging individuals can live their best lives at every stage.
As a true head, heart, and hands leader, Mim Senft is set on making a lasting impact on the lives of caregivers, aging adults, and businesses, as she strives to create a more compassionate and supportive future for all.
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Table of Contents
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Mim Senft: Caregiving for aging adults is complex and overwhelming. It is impacting businesses and communities at all levels. With an aging population and an aging workforce, this is a quickly growing challenge. It is currently costing U.S. employers over $50B annually and that cost is growing.
Motivity Care takes the complexity out of caregiving management at every stage of aging, to save time, money and reduce stress. We make sure that everyone has every piece of vital information and documentation in place and accessible when the unexpected happens. We prepare you for now and the future, when it comes to aging well and staying independent, for both now and for the future.
How do we do this? Through a unique approach that allows you to have everything you need, via app or desktop, in one secure place. Motivity Care takes a 360 view of you or your loved one, not just medical or legal needs. We also provide a chief of staff/concierge service to quickly get clients to the right resource, no matter the request. And that resource is fully vetted and customized to your budget and needs.
Motivity Care was created by Mim Senft GBA AAI and Karina Muller, MBA who come with decades of experience in benefits design, health and wellbeing employee engagement services and platforms as well as their own personal experience caring for their own family members.
Most of us will either have to make caregiving decision for a loved one or be the one being cared for. Motivity Care makes sure that our clients wishes are honored, they are protected, and have the quality information and support they need to give people time with the people they care about, not spending all that time doing things for those they are caring for.
Motivity Care is a benefit that any company can implement to reduce turnover costs, due to caregiving, and be used as an attract and retain tool to bring in more diverse, quality candidates.
It is affordable, highly secure, and send a clear message to the workforce that company is supporting them. For the company, it means greatly reducing the time employees have to spend on caregiving administration, keeping them more engaged.
In addition, Motivity Care is also a vital amenity for Sr. Living Communities. Whether you are 65, 75 or 80+, we all want to age well. Having everything in place means we can live our best lives at every stage of aging. And when we need more care, we have in place everything we want so our wishes are carried out.
If you were in an elevator with Warren Buffet, how would you describe your company, your services or products? What makes your company different from others? What is your company’s biggest strength?
Mim Senft: Caregiving for aging adults is a fragmented market. With 70 million baby boomers in the U.S. and little support, Motivity Care provides the solution by taking the complexity out of caregiving management. Our unique approach allows a 360 view of a person, not just medical and legal.
No matter where you are, you have the information and documentation you need that is vital when the unexpected happens. In addition, Motivity Care can also be your chief of staff, making sure you have in place what you need, get to only the best vetted resources, and acting as your “financial advisor” for aging well, whether that is for you or for a loved one.
Motivity Care provides the care and compassion to care partners, while also providing best in class support for anything from managing doctor’s appoints, to full service oversight of aging well, whether that is working with lawyers, doctors, moving companies, downsizing options, financial care plans, food services or any other type of service our clients need.
We are your one point of contact to put all the pieces together.
Quiet quitting, The Great Resignation, are an ongoing trend causing many businesses to struggle keeping talent engaged and motivated. Most are leaving because of their boss or their company culture. 82% of people feel unheard, undervalued and misunderstood in the workplace. In your experience, what keeps employees happy? And how are adapting to the current shift we see?
Mim Senft: The COVID data clearly shows that this caregiving issue is a major issue for many employees. Too often we think a lunch and learn or pizza day is enough. To truly support and retain employees, it’s about understanding and addressing their pain points in a meaningful way.
With an aging workforce and an aging population, making sure that employees can balance their workload and caregiving for loved ones is vital. This also requires better leadership training so that leaders can better understand the stressors on employees, get them to the right resource and benefit, and help leaders at all levels be better at respecting and valuing each member of the team.
When there is a clear focus on respecting diversity, including those that are caregiving, it becomes easier to work together. It provides a path for every employee to be engaged and contribute.
Online business keeps on surging higher than ever, B2B, B2C, online shopping, virtual meetings, remote work, Zoom medical consultations, what are your expectations for the year to come and how are you capitalizing on the tidal wave?
Mim Senft: Mental health has been front and center in terms of the costs to employers and the impact on their employees. Doing a better job of addressing why people are stressed vs. just providing ways to manage stress will make a huge difference. Too often, we share numbers or provide information without a real solution.
Realistically, you can’t keep piling more on a plate and not realizing eventually it will break. Motivity Care addresses one part of that by reducing the time it takes around caregiving management and saving money by only providing solutions that are vetted and meet the client’s specific budget and needs.
At any given time, in the average workforce, 45% of employees are caregiving. The vast majority have no support. By providing a practical and cost effective solution, more working caregivers will be able to stay in the workforce.
For those star employees that are caregivers, they will be more likely to stay with a company that supports them. That reduces productivity and turnover costs for the employer, resulting in a true ROI.
Christopher Hitchens, an American journalist, is quoted as saying that “everyone has a book in them” Have you written a book? If so, please share with us details about it. If you haven’t, what book would you like to write and how would you like it to benefit the readers?
Mim Senft: Haven’t finished it yet, but the book is about “living the dash.” The dash refers to the line on tombstones between the birth and death dates. Like it or not, we are all mortal, the more we embrace the gift of the time we have, the more rich our lives will be. It is up to us to decide what is important to each of us, what connects us to our sense of purpose and meaning in life.
Then we need to make choices in our life, at every stage, to stay connected to that purpose. Some of that is practical decision making and being prepared for now and the future. There is no guarantee of time, but we can be more aware and more proactive, so we can age well. We can spend on lives constantly being busy and distracted. But it doesn’t have to be that way.
We can be more intentional about living the life we want, even through the eventual bumps in the road. The ultimate goal of the book is to help more people spend time with the people they love and doing the things they love, verse time wasted on unnecessary administrative work or moving from crisis to crisis.
Life is a time finite gift. We need to better honor and appreciate that gift.
In your experience, what tends to be the most underestimated part of running a company? Can you share an example?
Mim Senft: Understanding and investing in your people. A lot of companies have statements about their employees being their most important resource. And yet, they spend infinitely more time and money on data security than any initiative to better support employee health and wellbeing.
There is always a budget, an experienced team leader and a quality team to ensure data security. If more company’s made the investment in their people, they could attract and retain better talent. The companies that have taken this approach, have clearly seen the benefit in the bottom line.
On a lighter note, if you had the ability to pick any business superpower, what would it be and how would you put it into practice?
Mim Senft: Being a true head, heart, hands leader. What that means is being an expect at balancing the more standard business leadership skills and knowledge with a connecting to caring about both the team and the product or service the company provides.
The hands part is being able to understand your own strengths and having the skill to then connect with others with complimentary skills. It provides stronger leadership teams and can be a competitive advantage.
Jed Morley, VIP Contributor to ValiantCEO and the host of this interview would like to thank Mim Senft for taking the time to do this interview and share her knowledge and experience with our readers.
If you would like to get in touch with Mim Senft or her company, you can do it through her – Linkedin Page
Disclaimer: The ValiantCEO Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team and must meet our guidelines prior to being published.
