I live and breathe SEO, digital PR, and link-building. I run Chilli Fruit Web Consulting, where I help brands get noticed without playing the same tired SEO games. If there’s a faster, smarter way to build authority and drive organic traffic, I’m all in.
I didn’t start in marketing. I came from sound engineering and economics, which sounds random until you realize both are about finding patterns and making things work together. Over the years, I’ve worked with brands that needed more than just vanity rankings—they wanted visibility that actually converts.
I don’t believe in bloated reports or chasing links for the sake of it. Strong editorial placements, relevance, and smart networking? That’s where the real wins happen. I write and speak on everything from Natural Language Processing in SEO to why some brands dominate while others disappear—because SEO isn’t just about rankings, it’s about survival.
When I’m not testing new strategies, I’m diving into AI, hunting for digital loopholes, and making sure the SEO industry doesn’t stay stuck in 2010. If it works, I’ll use it. If it doesn’t, I’ll rip it apart and find something better.
Company: Chilli Fruit Web Consulting
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Miłosz Krasiński: I’m Milosz Krasinski, the guy who spends way too much time thinking about SEO, digital PR, and link-building. I run Chilli Fruit Web Consulting, where I help brands stop being invisible online. Some people chase traffic, some chase rankings – I focus on building authority that actually lasts.
I didn’t fall into marketing the usual way. My background’s in sound engineering and economics, which, oddly enough, gave me the mindset to break down complex systems and find the signals that matter. That’s exactly what I do in SEO – cut through the noise, find what works, and scale it.
At Chilli Fruit, we don’t do fluff. No useless reports, no chasing vanity metrics. Strong editorial placements, smart networking, and real, earned visibility – that’s where the results are. The internet is drowning in content. If you want to stand out, you need more than just keywords and backlinks. You need strategy, timing, and a reason for people to care. That’s where we come in.
How has the significance of networking evolved over the past decades?
Miłosz Krasiński: Networking has mutated. A few decades ago, it was all about who you knew in the room. You shook hands, exchanged business cards, and built relationships over coffee meetings. Now? It’s global, digital, and a lot more transactional – which isn’t always a good thing in my opinion.
Social media and online communities have opened doors that used to be locked, but they’ve also flooded the space with shallow, short-term connections. Too many people treat networking like a numbers game, collecting LinkedIn connections like they’re Pokémon cards.
The real power of networking hasn’t changed though. It still comes down to trust, loyalty, and actually giving a damn about the people you connect with. The difference is, today’s best relationships are built across time zones, industries, and platforms. But the ones that matter? They’re still based on value, not just visibility. A million followers won’t help if no one picks up the phone when you need them.
Can you share a personal story where one networking interaction led to unexpected doors opening, and how it highlights the ripple effect of networking?
Miłosz Krasiński: A random LinkedIn debate – nothing planned, just a sharp exchange on SEO. A few weeks later, that same person messaged me: “I like the way you think. Let’s talk.” That turned into one of my biggest clients.
From there, doors kept opening – introductions to editors, journalists, industry pros I wouldn’t have met otherwise. All because of one real, unfiltered conversation. That’s how networking works when it’s done right.
People remember authenticity, not forced connections. I’ve never believed in collecting contacts for the sake of it. One solid relationship beats a hundred meaningless ones.
What are some common networking mistakes people make, and how can they pivot to turn potential missteps into learning experiences?
Miłosz Krasiński: People over-network—that’s the mistake no one talks about. They chase every event, spam LinkedIn requests, and try to be everywhere at once. I’ve seen it too many times – someone spreading themselves thin, thinking volume equals value. It doesn’t.
I’ve made that mistake myself. At one point, I was saying yes to every virtual meetup, every coffee chat, thinking I was building something. I wasn’t. I was just busy. Real connections weren’t forming because I was too focused on quantity. The moment I stopped chasing and started choosing, everything changed. I prioritized depth over reach, spent more time with fewer people, and built relationships that actually lasted.
The pivot? Stop networking like it’s a numbers game. Instead of adding ten new contacts, focus on one and make it count. Ask better questions, be genuinely useful, and drop the transactional mindset. People remember who shows up with value, not who collects the most business cards.
How do you see the future of networking evolving with the rise of AI, VR, and other technologies?
Miłosz Krasiński: AI and VR will change how we connect, not why we connect. People think tech will replace networking, but relationships don’t run on automation. AI can help filter contacts, draft messages, even set up meetings – but it can’t build trust for you.
VR? Sure, virtual rooms instead of coffee meetings. But if you’re boring in person, you’ll be boring in VR too. The mistake? Relying too much on tech. People will automate everything and wonder why nothing clicks. Real networking still comes down to who listens, follows through, and actually matters when it counts.
