For decades, menopause has lingered in the shadows of public discourse. It’s a universal, biological milestone that affects every woman, yet it rarely receives the medical attention or societal empathy it deserves. Winona, a telehealth company serving women in over 40 states across the U.S., is changing that. With a technology-driven platform and a focus on bioidentical hormone replacement therapy (BHRT), Winona is redefining what healthcare looks like for women in midlife.
A Digital Solution for a Long-Ignored Population
While telehealth saw explosive growth during the COVID-19 pandemic, few companies have leveraged it as meaningfully as Winona. The platform provides access to licensed physicians who specialize in women’s health, particularly the unique physiological and psychological challenges of perimenopause and menopause. In contrast to generalized primary care, Winona offers individualized treatment plans tailored specifically for hormonal changes.
Each patient begins with an in-depth intake that guides a personalized treatment journey. From there, board-certified physicians provide prescriptions and follow-up care, ensuring that each therapy is rooted in clinical oversight rather than guesswork. This commitment to personalization and medical legitimacy sets Winona apart in a marketplace where quick fixes often replace meaningful care.
The Power and Precision of BHRT
At the core of Winona’s offerings is BHRT—bioidentical hormone replacement therapy. Unlike synthetic hormones, bioidentical hormones are chemically identical to those the body naturally produces. This alignment minimizes risks and enhances efficacy, making BHRT a preferred choice for many women seeking relief from symptoms like hot flashes, insomnia, anxiety, brain fog, and skin thinning.
Winona’s product line is designed to meet these needs in a variety of formats to suit patient preferences and medical profiles. Options include estrogen and progesterone delivered via pills, patches, and topical creams. For women experiencing vaginal dryness or low libido, DHEA in pill form offers a targeted approach. The company also provides an estriol face cream formulated with tretinoin, addressing hormone-related skin concerns with a combination of regenerative and soothing ingredients.
A Scalable, Compassionate Model of Care
Part of what makes Winona remarkable is its ability to scale a deeply personal medical experience. By operating entirely online, the company has eliminated geographic and logistical barriers that often prevent women from seeking or receiving care. Patients in urban centers and rural towns alike can access specialist-led hormone therapy without the delays or discomfort of traditional clinics.
This accessibility is crucial. Menopause doesn’t discriminate by ZIP code, and neither should care. Winona’s presence in 40+ states underscores its commitment to reaching women where they are—literally and figuratively. This model exemplifies how telehealth can offer not just convenience, but true equity in healthcare delivery.
Redefining Midlife, One Patient at a Time
Winona’s impact is more than clinical; it’s cultural. In treating menopause not as a decline but as a transition deserving of care and dignity, the company is challenging outdated narratives about aging, femininity, and health. Its medically reviewed educational content, available through its Journal, plays a key role in this cultural shift by empowering women with facts, not fear.
By integrating care, content, and community, Winona is creating a space where women feel seen, heard, and supported. The result is a model of healthcare that is not only innovative but transformative. In a landscape saturated with noise, Winona offers something rare: clarity, compassion, and clinical credibility.
The Road Ahead
As Winona continues to expand its reach and refine its offerings, its mission remains clear: to make midlife not something women endure, but something they can thrive through. With a telehealth infrastructure that scales, a clinical team that listens, and therapies that heal rather than mask, Winona is poised to become the standard in menopause care.
In doing so, it’s not just meeting a need—it’s rewriting what women have been told to expect from healthcare in midlife. And perhaps more importantly, it’s proving that technology, when paired with empathy and science, can finally bring light to one of the most overlooked stages in a woman’s life.
