Michael Fenech co-founded The EndGame Network as a service for Amazon entrepreneurs based in Australia and Asia to connect to other sellers within a global network to bring their businesses to the next level. With his co-founder, Jamie Paros, Michael has developed a “safe space for their community,” as well as “bridged the gap with their global networks” where every seller could be successful.
As a businessman with vast global experience in both the tech and e-commerce sectors, Michael Fenech now helps other entrepreneurs break through the marketplace through the Amazon platform. Among his achievements are raising capital in the US and Australia, running several thriving e-commerce sites, and partnering with some of the world’s biggest companies. He has also received elite mentorship from some of the biggest names and smartest minds in the tech industry.
For e-commerce, Michael Fenech has also sold more than 700 SKU’s in the US, which he did through Facebook and Google shopping. After that, he moved on to Amazon, where he applied his excellent product research skills to “found a product” that became a surefire winner. Under his brand, he has launched a variety of products that continue to sell well.
With EndGame Network, Michael Fenech has created a Facebook group that invites Amazon sellers and helps them achieve business success in the highly competitive world of e-commerce by selling their stuff on Amazon.
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Jerome Knyszewski: What do you think makes your company stand out?
Michael Fenech: What makes our company stand out is that we put our customers/group members at the forefront of our thinking. Every decision we make is based on how it can help our group become better eCommerce sellers. If we do something, it has to move the water line in our group’s businesses, or we don’t do it.
Jerome Knyszewski: Can you share a story?
Michael Fenech: We do a thing in our group called the 5 in 5. We post into the group a zoom link and the first 5 people to jump on the zoom call in 5 minutes get to have a pop-up mastermind meeting with me and my partner.
On that call, we deep dive into people’s businesses and try to add as much value as possible.
It’s become a pretty cool thing in our group because people scramble to get on to those calls. It’s a lot of fun, but again, it’s designed to help people which is our primary goal.
Jerome Knyszewski: Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?
Michael Fenech: Take regular breaks. I have a saying which is “You need to sharpen the axe”. So if you want to cut a tree down, to make things easier, you need to stop now and then to sharpen the axe. Imagine cutting a tree down with a blunt axe? Not having a break is the equivalent.
Jerome Knyszewski: None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are?
Michael Fenech: Yes there is, but it’s not just one person, a few different people have mentored me. I was very fortunate to build a really powerful team for one of our tech companies.
My team comprised of ex-Facebook executives, former VP’s of major US corporations as well as a very successful entrepreneur who had a 9 figure exit. I learned so much from each of them, which I suppose made me the entrepreneur I am today.
Jerome Knyszewski: Can you share a story?
Michael Fenech: I remember once we had to pitch a very wealthy family office during a capital raise. And one of my mentors made the introduction and decided to come along for the pitch to help make a better connection.
The pitch went well, and the family office was excited about participating in our funding round.
I got to see how my mentor operated during this meeting, and it was inspirational to see someone at the top of their game.
But it was what happened after the meeting were I learned the most. This family office went quiet, and after wanting more information, it was quite strange that they went silent.
But I saw first-hand how to handle a situation of this nature. We needed an answer, and I was taught to conserve your time and give investors deadlines with a yes or no. It’s so hard to do, but it conveys that you aren’t desperate, which ultimately helps you move on during what is a stressful time when raising capital.
Jerome Knyszewski: How have you used your success to bring goodness to the world?
Michael Fenech: With the knowledge I’ve gained in eCommerce, my partner and I started our own Facebook group, and our number 1 aim was to help people who are about to jump into eCommerce or are already there. This group has grown so quickly, and it’s off the back of our fortnightly zoom calls where we go live and bring next level learnings to our group.
This goodness we are bringing really resonated with our group members, and we recently won the “Best Facebook Group for Amazon sellers” award in the 2020 global Seller Poll voting. It’s a huge honour and shows that the value we are bringing is really hitting the mark with our members.
Jerome Knyszewski: You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂
Michael Fenech: I would start a movement which would involve teaching people how to become entrepreneurs, how to look for ideas, how to solve problems and build businesses.
The reason I would do this is that everyone would win. The entrepreneur would win by having the tools to start a successful business and the customers win because they are having their problems solved.
Jerome Knyszewski: How can our readers follow you on social media?
Michael Fenech: You can follow me on Instagram — @michaelfenech. Each day, I provide tips to help people become better entrepreneurs.
Jerome Knyszewski: This was very inspiring. Thank you so much for joining us!
