"Work life balance is the most challenging game, especially for entrepreneurs and CEOs."
Meet Mallory Aitchison, CEO and cryptocurrency expert for Genesis Group Trading. She is 23 years old and lives in Minneapolis, Minnesota. Their platform specializes in cryptocurrency and forex education – all online, teaching people from all across the globe.
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We are thrilled to have you join us today, welcome to Valiant CEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Mallory Aitchison: Hi, my name is Mallory Aitchison and I am the CEO and cryptocurrency expert for Genesis Group Trading. I am 23 years old and live in Minneapolis, Minnesota. Our platform specializes in cryptocurrency and forex education – all online, teaching people from all across the globe.
Who has been the most influential person(s) in your life and how did they impact you? How did that lead to where you are today?
Mallory Aitchison: My mother has been one of the most influential people in my life. She is also a co-owner of a company and I have leared tons about being independent and what it takes to be successful. She led me to understand that sometimes you have to be the ‘bad guy’, sometimes the bad decisions need to be made in order to grow. She also has taught me that being a woman in business isn’t easy. I will fall back on her when I need advice, even to this day.
2020 was a challenging year for all of us, particularly for businesses. How did the pandemic impact your business? Please list some of the problems that you faced, and how you handled them.
Mallory Aitchison: The pandemic really was a big blessing and curse. We realized that many people were looking for online sources of income and also things to keep them busy during these times. With cryptocurrency, people are able to make money at any time of the day in several different ways. We brought light to these dark times in teaching people that you can have a sense of community through trading. Even though we are all connected through a screen, the impact of our trading community in our customer base has been great for many.
The pandemic led to a myriad of cultural side effects, including one that was quite unexpected that is informally known as “The Great Resignation”. Did this widespread trend affect you in any way?
Mallory Aitchison: It did affect us because people are now in a place of looking for non-traditional, at home forms of income. People are intrigued by opportunities to where they can make money, at home, for less effort. Day trading is that. We also employ 11 different independent contractors that act as our trading educators. Many of them left their traditional jobs to teach people how to trade.
According to the U.S. Bureau of Labor Statistics, 4 million Americans quit their jobs in July 2021. How do you feel about this trend? Explain.
Mallory Aitchison: To my last point, people are looking for ways to make money from home and also realized that many tasks can be done through the virtual route. I personally stepped back from my full time job to take a fully online opportunity in running a business. I understand where it comes from, but this was neccessary in my opinion for people to realize the power behind technology.
According to a study by Harvard Business Review, Employees between 30 and 45 years old have had the greatest increase in resignation rates, with an average increase of more than 20% between 2020 and 2021. That can be quite an alarming rate. What advice would you share to increase employee retention?
Mallory Aitchison: Many employees within this age range typically hop around from job-to-job. This could also have to do with people needing experience for the true job they want. Increasing employee retention can be done in several ways. First, make sure you have the most competitive employee benefits package possible. Studies have been done that lead to the statistic that benefits matter more than pay in some cases. Additionally, find ways to increase employee morale – even if it is just little things like sending your employee a birthday card. Small recognition goes a long way in most cases.
According to a Nature Human behavior study, In 2020, 80% of US workers reported feeling that they have too many things to do and not enough time to do them – a phenomenon known as “time poverty”. What is your take on the work-life balance? Explain.
Mallory Aitchison: Work life balance is the most challenging game, especially for entrepreneurs and CEOs. I specifically set boundaries for myself each day so I can put things down. Sometimes things can feel overwhelming, but that is where organization comes into play so when you are doing work, it is doing work effectively and efficiently. You have to search deep down and find out what matters to you – truly. What matters you will put first over everything. Those types of tasks you will always get done if there is passion behind it. In my opinion, work where your passion truly lies and work life balance becomes easier.
A more recent survey by Joblist asked about 3,000 respondents if they’re actively thinking about leaving their job. That survey found that 73% of 2,099 respondents who answered this question on their employment plans are considering quitting. How are you preparing for the future to counter this potentially persistent problem?
Mallory Aitchison: We personally do not employ any W2 employees, so this won’t be affecting us in any way. If anything, I believe we will attract more customers this way looking for other ways of income online. Cryptocurrency intrigues everyone in the sense of being able to make money with little to no physical labor involved.
Thank you for all that, our readers are grateful for your insightful comments! Now, if the Great Resignation isn’t your greatest concern, what is the #1 most pressing challenge you’re trying to solve in your business right now?
Mallory Aitchison: We struggle at times due to the specific domain host we chose. We use Wix for our website and it has caused major issues for us. Other than that, it is just finding new innovative ways to grow our customer base to our goal of 1000 customers.
Before we finish things off, we do have one last question. If you had $10 Million Dollars to spend in one day, what would you spend it on?
Mallory Aitchison: I would build a crypto portfolio and purchase commercial real estate.
Jed Morley, VIP Contributor to ValiantCEO and the host of this interview would like to thank Mallory Aitchison for taking the time to do this interview and share her knowledge and experience with our readers.
If you would like to get in touch with Mallory Aitchison or her company, you can do it through her – Instagram
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