Welcome to ValiantCEO Magazine’s exclusive interview with Lyn Christian, the founder and CEO of SoulSalt Inc., a coaching company based in Salt Lake City, Utah. Lyn Christian’s journey from being a teacher to becoming a renowned coach is nothing short of inspiring.
Founded in 2002, SoulSalt Inc. has been dedicated to empowering individuals and organizations to reach their full potential.
What sets SoulSalt Inc. apart is their unwavering commitment to authenticity. Lyn Christian believes in fostering genuine and transparent relationships with clients, creating a space for real and lasting transformation.
With a diverse range of clients including executives, entrepreneurs, and creative professionals, SoulSalt Inc. offers coaching, training, and consulting services to help individuals and companies achieve greatness.
In this interview, Lyn Christian shares her insights on building confidence, achieving success, and adapting to the current business landscape.
Through her experiences, she has gained valuable lessons and wisdom that she generously imparts. Join us as we explore Lyn Christian’s journey and gain inspiration from her expertise in coaching and personal growth.
Check out more interviews with entrepreneurs here.
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Table of Contents
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Lyn Christian: Hello, and thank you for having me today at Valiant CEO Magazine! My name is Lyn Christian, and I’m the founder and CEO of SoulSalt Inc., a coaching company based in Salt Lake City, Utah.
I began my career in education as a teacher but dived into coaching after seeing firsthand the experience of having a life coach help me transition. Coaching soon became my calling, allowing me to focus on helping individuals and organizations achieve their goals and reach their full potential.
I founded my coaching company Soul Salt Inc. in 2002, where I have worked with a diverse range of clients, including executives, entrepreneurs, and creative professionals.
At SoulSalt, we aim to empower individuals and organizations to be their best selves by offering coaching, training, and consulting services. Everyone has the potential to achieve greatness, and we work tirelessly to help our clients unlock their full potential.
One of our core values at SoulSalt is authenticity, and this sets us apart from other coaching firms.
We’ve modeled the business through transparent, honest, and genuine interactions with our clients, and we are committed to helping them achieve real and lasting transformation.
Thank you again for having me today, and I look forward to our conversation.
In the past year, what is the greatest business achievement you’d like to celebrate with your team? Please share the details of that success.
Lyn Christian: I have finally put the Soul Salt coaching concepts that have influenced transformation in our clients over the years into my book “Soul Salt: Soul Salt: Your Personal Field Guide to Confidence, Purpose, and Fulfillment.”
The book is for you if you want to get coached and hesitate to hire the right coach. It takes you on a personal adventure of excavating the power and purpose of your own deep identity, strengths, and purpose. We have been delighted to read our audience’s reviews and results.
Every week I receive compliments and thanks from readers who have found that one or more of the chapters were precisely the words they needed at the exact moment when they read them.
We’re building confidence and courage every day at SoulSalt Inc. That is huge because confidence and courage are part of our core value system and value proposition.
What advice do you wish you had received when you started your business journey and what do you intend on improving in the next quarter?
Lyn Christian: I wish I would have understood just how much time and energy need to be devoted to marketing. You build a business on talent and passion. You must sustain it through marketing, sales, and client services. At Soul Salt, we reserve at least 25% of our weekly time for such efforts.
We’re also looking to improve our actions. In the next quarter, we’re working on improving even further our reach through more marketing efforts and collaborations that align with our brand’s core offerings and messaging.
I have learned that as a company, you can be on all the socials and have terrific SEO and referral systems. However, ensuring that all the efforts work well together is crucial, or you leave clients in the wings and money on the table.
Here is a two-fold question: What is the book that influenced you the most and how? Please share some life lessons you learned. Now what book have you gifted the most and why?
Lyn Christian: The book that has influenced me the most to this point has been The Doodle Revolution by Sunni Brown. It was pivotal because it validated how I think, create, and often communicate. It is also the book I’ve gifted others the most to date.
When I first completed the book, I returned to the beginning to reread it. The first time through I did the exercises. The second time, I noticed how to leverage my visual thinking strengths better.
When we know where we’re strong, we can use these as levers to lift big, heavy loads with ease and satisfaction. Leading with strength is a critical concept in life and work.
Business is all about overcoming obstacles and creating opportunities for growth. What do you see as THE real challenge right now?
Lyn Christian: The main challenge for most businesses is to get extremely clear on their value proposition.
It can take years to honestly know what the market needs/wants most from you that you can deliver with a decent profit margin and remain on purpose. Once they know that, keeping an entire company on track and focused on that vision is equally tricky.
We all can spin around and do cool stuff. The few, the mighty, shoot like an arrow and hit the bullseye with focus and a single well-rounded purpose.
In your experience, what tends to be the most underestimated part of running a company? Can you share an example?
Lyn Christian: The most underestimated part of running a business is embracing the adage, “It is lonely at the top.” There’s a reason for this being the case. When you own or operate a business, the bottom line and the outcomes all fall under your responsibility.
You have to be resilient and wise. You have to have your sounding boards. You can go with that moment when you make the final decisions. Then it would be best if you created them. Sometimes you can kick the can down the road; sometimes, you must stop and make the call.
Here’s an example: I work with several CEOs of up-and-coming companies. One in particular needed to call about remaining a national phenomenon or chasing after dollars in an uncertain global market. She did her research. She listened to the intelligent people she knew inside and outside the company.
And then, she had to make the call. It was only popular with some leadership team members; it also ticked some members off. However, in the end, she did what was best for the company and its future versus what was best for a few people at the top. That takes guts. It takes vision and discipline.
An unusual leader must know that the “buck stops with them,” and they must make a call. It takes grit to stand by that call and make it operational, even in the face of disappointment.
On a lighter note, if you had the ability to pick any business superpower, what would it be and how would you put it into practice?
Lyn Christian: Gosh, the business superpower would be to see into the future. If you can see what’s coming regarding the economy, client needs, and geo-political factors, you can anticipate and meet the future head-on.
For example, if we had seen the Great Resignation coming, I may have prioritized my upcoming book to be the first. My next book is about reinventing yourself, whether with a career or personally.
The Soul Salt Field Guide is a precursor to that book, so it was in line to get it published first. People need both books, and I chose to write one before the other versus writing them concurrently.
Jed Morley, VIP Contributor to ValiantCEO and the host of this interview would like to thank Lyn Christian for taking the time to do this interview and share her knowledge and experience with our readers.
If you would like to get in touch with Lyn Christian or her company, you can do it through her – Linkedin Page
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