Lauren Doral is an American-style influencer. She began her career as a model and tv host while also making clothing with brands like Armani, Saks Fifth Avenue & Walmart. Lauren formerly worked in film and TV series in front of and behind the camera under the name Lauren Mattia Levine.
Check out more interviews with entrepreneurs here.
WOULD YOU LIKE TO GET FEATURED?
All interviews are 100% FREE OF CHARGE
Table of Contents
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Lauren Doral: I am a social media influencer from a lineage of design- and style-savvy individuals who when they couldn’t find what they wanted or needed took matters into their own hands and blazed a path for themselves. My goal is to bring designer look and feel to the masses at affordable prices in a way that makes the wearer connect and accomplish their dreams.
2020 and 2021 threw a lot of curve balls into business on a global scale. Based on the experience gleaned in the past couple years, how can businesses thrive in 2022? What lessons have you learned?
Lauren Doral: Adaptation was the name of the game. This doesn’t necessarily have to stop now that ground is more steady. We saw pivots made left and right at unexpected turns. Keep it up! Going along as if everything is status quo doesn’t serve anyone.
If anything this taught us to think on our toes and better evaluate how we are serving the customer and what we can do better. This is a life lesson! If things change we don’t have to bow our heads and accept it. We can propel ourselves forward and look good doing it. If everyone is home working virtually, still dress your best. You will look and feel heads above the crowd and because of this you’ll succeed and surpass your goals.
The pandemic seems to keep on disrupting the economy, what should businesses focus on in 2022? What advice would you share?
Lauren Doral: Personal engagement is the ultimate necessity; both with customers, the general public, and most importantly the employees. Help people feel seen and heard and they will produce volumes. Ways to do this are by complimenting them on small things: not only their work – of course – but maybe a belt or handbag, a haircut or even a new way of carrying themselves. They will feel better, interact better, and push the company well above the competition.
How has the pandemic changed your industry and how have you adapted?
Lauren Doral: There are a lot of active and leisure ware items being pushed currently. It’s difficult even to find stockings and a belt because casual abounds when people are spending more time in their houses. I don’t believe in succumbing to this style switch.
Active wear is for the gym, NOT the office, a lunch, a meeting, an outing. Stay your ground and stand out from the rest. Wear your suits, your skirts, your blazers. Bring your accessories forefront. You have these items now is the time to put them to use and leave your signature mark. You’ll see it will serve you in leaps and bounds.
What advice do you wish you received when the pandemic started and what do you intend on improving in 2022?
Lauren Doral: Making sure we don’t succumb to fear is paramount. There are still ways to look and feel great even when a face covering is necessary or numbers are surging. Focusing on what you have and who you are helps allay frights and pushes you to stand up and bring courage for others. Working through fears to be a rolemodel, a stylish one at that, will serve you a lifetime.
Online business surged higher than ever, B2B, B2C, online shopping, virtual meetings, remote work, Zoom medical consultations, what are your expectations for 2022?
Lauren Doral: Doing shopping, meetings, connecting online will remain stronger than ever. As much as it has taken away in person encounters it has opened up new worlds for what we formerly thought impossible. Learning that we have the world at our fingertips and finding new ways to use this virtual landscape is more important that ever. And remember everyone will be watching so leave your mark on the world wide web in style!
How many hours a day do you spend in front of a screen?
Lauren Doral: I spend about six plus hours a day in front of a screen. I communicate via videos posted to social media platforms so production and shooting are significant part of my days. However it is of utmost importance every single day that I get out in nature and be in the community. This is where I refresh and take true inspiration – from every day people!
The majority of executives use stories to persuade and communicate in the workplace. Can you share with our readers examples of how you implement that in your business to communicate effectively with your team?
Lauren Doral: I love to share stories of overcoming challenge. Particularly I will share the story of how I got into one of the nation’s top film and television colleges with little money and well past the admissions deadline. I luckily had a very focused and driven parent that worked tirelessly to show me how to reach for my dreams even when the odds were against me and resources were low. This taught me well for everything I do.
Business is all about overcoming obstacles and creating opportunities for growth. What do you see as the real challenge right now?
Lauren Doral: The challenge is to set yourself apart. People can get anything anywhere any time of day. You must be memorable! You can do this in the way you hold yourself, your outlook, and especially your clothing. And you don’t have to spend a fortune. Your unique you is what will shine the first step is you must celebrate and share it. People will support you and keep their eyes on your glory
In 2022, what are you most interested in learning about? Crypto, NFTs, online marketing, or any other skill sets? Please share your motivations.
Lauren Doral: I’ve been very interested in watching the ways in which the younger generations communicate. They are masters of their domain and have a whole separate way of getting a word out and passing along product knowledge, important dates, gathering status, everything. You’ll see they are pros! They know how to rally a crowd and bring a palpable positivity and energy to everything they do. It’s groundbreaking and the way of the future.
A record 4.4 million Americans left their jobs in September in 2021, accelerating a trend that has become known as the Great Resignation. 47% of people plan to leave their job during 2022. Most are leaving because of their boss or their company culture. 82% of people feel unheard, undervalued and misunderstood in the workplace. Do you think leaders see the data and think “that’s not me – I’m not that boss they don’t want to work for? What changes do you think need to happen?
Lauren Doral: We have to make sure we as the leaders walk the talk. All eyes are on you, you must make sure you’re living your word and looking like leadership that wants to be followed. In order to do this you must make sure to take care of your inner and outer appearance so that you can take care of your team.
Your team needs you and also needs to be shown to be self sufficient. But they will always need and want your praise. In order to do this you must peel yourself away from devices and engage on a personal level. Learn about their lives with a genuine interest. Treat them as people and they will feel alive, valued and want to come succeed not only for you, but for themselves.
On a lighter note, if you had the ability to pick any business superpower, what would it be and how would you put it into practice?
Lauren Doral: I am a bit of a perfectionist and tend to scrap more of my work than is probably necessary. We are our own worst enemy but we can’t let this consume us. My super power would be to say yes and hope for the best, be less guarded, and let fate determine the outcome. Sometimes letting go is the best medicine! Plus, even when we fail we get invaluable feedback and of course we can always look great on the way back up!
What does “success” in 2022 mean to you? It could be on a personal or business level, please share your vision.
Lauren Doral: Success in all senses of the word and all facets of life is showing up even when it’s hard, overwhelming or you’re not sure and giving your absolute best. Even if you do this and you’re still not happy with the outcome you can rest assured you tried and that deserves all the praise and respect in the world.
Jed Morley, VIP Contributor to ValiantCEO and the host of this interview would like to thank Lauren Doral for taking the time to do this interview and share her knowledge and experience with our readers.
If you would like to get in touch with Lauren Doral or her company, you can do it through her – Instagram
Disclaimer: The ValiantCEO Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team and must meet our guidelines prior to being published.