Meet Laura Jimenez, Owner of Ishine365. She is passionate about learning and growing as a person. She loves to travel and see different cultures and foods. She likes reading Philosophy and world religions and also she is deeply interested in colors and design. Marketing is a passion of hers; learning to use marketing to communicate better with the customer is her end goal.
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Thank you so much for giving us your time! Before we begin, could you introduce yourself to our readers and take us through what exactly your company does and what your vision is for its future?
Laura Jimenez: My name is Laura Jimenez, owner of Ishine365. It was back in 2012 when two Miami-based, beach lovers and best friends decided to create a new concept of swimwear where everybody was considered a beach-ready body. ISHINE365 is a swimwear boutique online and has one brick-and-mortar location in Miami, FL. ISHINE365 sells beachwear for women and is a bikini online shopping brand. The activewear and regular clothing also have different styles and materials like cropped, crossbody, seamless, sheer, shorts, leggings, slit-cut, and flowy.
NO child ever says I want to be a CEO/entrepreneur when I grow up. What did you want to be and how did you get where you are today?
Laura Jimenez: I always wanted to be an entrepreneur so eventually, I did! Have an idea you believe in, gather your assets and do proper financial planning to sustain you for 2–3 years, test the market and take the plunge.
Patience and perseverance are the keys to gaining success as an entrepreneur.
Tell us something about yourself that others in your organization might be surprised to know.
Laura Jimenez: Nothing inherently surprising about it, but a lot of people are surprised when I tell them that I suck at chess.
I have never won against anyone who has played chess with any regularity. If I play against computer opponents at their lowest difficulty level, I still manage to lose spectacularly. When I stare at a board, I find it absolutely impossible to think beyond the next move.
Many readers may wonder how to become an entrepreneur but what is an entrepreneur? How would you define it?
Laura Jimenez: In my view, an entrepreneur is one who solves a problem or addresses a market need in a unique and innovative way to make lives easier or happier or more entertaining or less painful or less stressful.
What is the importance of having a supportive and inclusive culture?
Laura Jimenez: The importance of having a supportive and inclusive culture is:
- Increase in Employee Satisfaction
- Consistent Employee Performance
- Maximum Diversification of Skills and Creativity
How can a leader be disruptive in the post covid world?
Laura Jimenez: Stay ahead of the curve:
If you wish to be a disruptor in your industry then you need to look at your own business and its structure. You should be willing to use innovation to your advantage. Changes in the industry occur every day, you have to be ready to stay ahead of the curve.
If a 5-year-old asked you to describe your job, what would you tell them?
Laura Jimenez: I sell those types of dresses that are used to be worn on the beach.
Share with us one of the most difficult decisions you had to make for your company that benefited your employees or customers. What made this decision so difficult and what were the positive impacts?
Laura Jimenez: Allowing to work remotely in COVID lockdown. This decision has helped my employees to have flexible work hours. Our productivity increases so much that I decided to have 50% remote employees now.
Leaders are usually asked about their most useful qualities but let’s change things up a bit. What is your most useless talent?
Laura Jimenez: Drawing a perfect circle freehand. An impressive but definitely a useless skill.
Thank you so much for your time but before we finish things off, we do have one more question. If you wrote a book about your life until today, what would the title be?
Laura Jimenez: If I wrote a book about my life then the title would be: Behind every successful person there are a lot of unsuccessful years.
Jed Morley, VIP Contributor to ValiantCEO and the host of this interview would like to thank Laura Jimenez for taking the time to do this interview and share her knowledge and experience with our readers.
If you would like to get in touch with Laura Jimenez or her company, you can do it through her – Linkedin Page
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