Katherine Brown is the founder and marketing director at Spyic. Her business specializes in parental control and remote monitoring. Her team comprises experienced IT strategists, researchers, designers, and marketers. They like to see themselves as artists, free thinkers, and innovators. They created Spyic to be the pinnacle of next-gen monitoring tools. They want to help you protect what matters to you the most. That’s why they strive to provide the most cutting-edge digital security and risk management software on the market. Modern cybersecurity threats are dangerous and ever-changing. Alertness and awareness are needed to combat said threats. Spyic makes it easy for you to remain vigilant and protect your interests.
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Thank you for joining us today. Please introduce yourself to our readers. They want to know you, some of the background story to bring some context to your interview.
Katherine Brown: Hi,
This is Katherine Brown. I’m the founder and marketing director at Spyic. I have been traveling on this entrepreneurial journey for 5 years.
You are a successful entrepreneur, so we’d like your viewpoint, do you believe entrepreneurs are born or made? Explain.
Katherine Brown: Personality traits are not good predictions of business success, nor are business ventures of success. Curiosity comes to mind. On an Entrepreneurial journey, curiosity can be a secret sauce that supports growth.
If you were asked to describe yourself as an entrepreneur in a few words, what would you say?
Katherine Brown: A person who recognizes the need for something and leads efforts to provide that need to more people for profit.
Tell us about what your company does and how did it change over the years?
Katherine Brown: We strive to provide the most cutting-edge digital security and risk management software on the market. Modern cybersecurity threats are dangerous and ever-changing. Alertness and awareness are needed to combat said threats. Spyic makes it easy to remain vigilant and protect interests.
Thank you for all that. Now for the main focus of this interview. With close to 11.000 new businesses registered daily in the US, what must an entrepreneur assume when starting a business?
Katherine Brown: An entrepreneur must be confident enough to succeed. Be willing to take responsibility for their actions. Have enough determination to work alone. Devote as many hours as possible to work.
Did you make any wrong assumptions before starting a business that you ended up paying dearly for?
Katherine Brown: In the first two years of my business, I have been very robust in the marketing strategy thinking we can make our trends but I’ve been proven wrong by the results. Since then we have been very flexible and trendy in terms of our marketing tactics.
If you could go back in time to when you first started your business, what advice would you give yourself and why? Explain
Katherine Brown: Be flexible and research how to give value to consumers. It’s because we have been very robust and strict on our company tactics and policies in the start which was proven deadly in the past.
What is the worst advice you received regarding running a business and what lesson would you like others to learn from your experience?
Katherine Brown: I have been told that entrepreneurs should start their own business with people who have agreed that the idea was sound and that this opportunity exists and deserves to be supported. But these people mostly don’t have the knowledge, skills, and abilities to support the business as it grows.
In your opinion, how has COVID-19 changed what entrepreneurs should assume before starting a business? What hasn’t changed?
Katherine Brown: Make sure the product is suitable. Sounds cool, coronavirus has provided a lot of new business opportunities to start, and as various demands emerge, the market needs to do new things quickly to keep going.
What is a common myth about entrepreneurship that aspiring entrepreneurs and would-be business owners believe in? What advice would you give them?
Katherine Brown: BUSINESSMEN ARE OVERWHELMED.
As with most other things in our lives, owning a business is not just black and white. Some entrepreneurs have acquired economic wealth, but others have not yet reached this right.
What traits, qualities, and assumptions do you believe are most important to have before starting a business?
Katherine Brown: I believe curiosity is the biggest thing that one can have to grow a business as an entrepreneur.
How can aspiring leaders prepare themselves for the future challenges of entrepreneurship? Are there any books, websites, or even movies to learn from?
Katherine Brown: By having a mentor one can get ahead in any business. Selecting a good mentor has many benefits which include personal as well as business growth.
You have shared quite a bit of your wisdom and our readers thank you for your generosity but would also love to know: If you could choose any job other than being an entrepreneur, what would it be?
Katherine Brown: I believe I can be a good investor and an excellent marketing strategist.
Thank you so much for your time, I believe I speak for all of our readers when I say that this has been incredibly insightful. We do have one more question: If you could add anyone to Mount Rushmore, but not a politician, who would it be; why?
Katherine Brown: Nikola Tesla because he is a Prodigal Genius and was way ahead of his time. Also, he didn’t get enough recognition he deserved.
Larry Yatch, VIP Contributor to ValiantCEO and the host of this interview would like to thank Katherine Brown for taking the time to do this interview and share her knowledge and experience with our readers.
If you would like to get in touch with Katherine Brown or her company, you can do it through her – Linkedin Page
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