JP Maroney is an accomplished American entrepreneur with over 30 years of diverse experience across publishing, media, advertising, software, e-commerce, and consulting industries. His extensive background encompasses a range of roles, including founding and leading companies, investing in promising ventures, and steering significant turnarounds.
Often serving as a fractional Chief Marketing Officer (CMO), Strategic Advisor or Advisory Board Member, JP applies his deep expertise to help businesses solidify their market position, specializing in developing robust marketing strategies and customer acquisition programs that drive rapid revenue growth. He is the founder and CEO of Marocom Group, a platform where his innovative spirit thrives, launching and nurturing ventures in publishing, software, media, and more.
JP’s role extends beyond leadership; he is a dynamic force in deal-making, often engaged in critical negotiations, strategic alliances, and acquisitions. His investment portfolio is broad, reflecting a keen eye for success in both the corporate and real estate sectors.
An author of over 30 books and learning systems, JP’s influence in the literary field is evident. He hosts “The People Builders Show,” flagship show of the People Builders Podcast Network, scheduled to launch in Q4 2023. He also serves as Executive Producer for various podcasts in business, healthcare, and personal development, underscoring his dedication to continuous learning and empowerment.
Company: Global Research
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
JP Maroney: Global Research is a premier consulting firm dedicated to empowering businesses with strategic insights and bespoke solutions across multiple facets of the business landscape. Specializing in market intelligence, business and project funding, deal sourcing, due diligence, business development, networking, and product launches, we equip our clients to navigate the complexities of global markets effectively. Our comprehensive approach ensures not only the acquisition of critical market data but also the successful implementation of growth strategies, helping businesses to thrive and excel in today’s dynamic and competitive environment.
Our team of experts leverages cutting-edge research, a vast network of industry contacts, and a wealth of experience to ensure your business not only meets but exceeds its strategic goals. At Global Research, we are deeply committed to the success of our clients. We believe in forging lasting partnerships based on trust, professionalism, and results, aiming to transform insights into action, and turn your business vision into a profitable reality.
What inspired you to start your business, and what were the biggest challenges you faced in the early stages?
JP Maroney: The inspiration to start Global Research stemmed from a profound recognition of the transformative power of precise market intelligence and strategic advisory in the modern business landscape. I noticed a gap in how businesses, especially mid-sized to large enterprises, accessed and utilized deep market insights to drive decisions and strategy. The biggest challenges in the early stages included building a robust network of industry contacts, acquiring high-caliber talent who shared the vision, and establishing credibility in a market filled with established players. Overcoming these hurdles required relentless focus, a clear value proposition, and consistent delivery of exceptional results to our early clients.
At what point did you realize your startup was gaining traction, and what key strategies helped you scale successfully?
JP Maroney: We realized that Global Research was gaining significant traction when repeat client engagements increased, and referrals became a major source of new business. This was a clear indicator that our solutions were not only valued but were integral to our clients’ strategic success. Key strategies that helped us scale included diversifying our service offerings, investing in technology to enhance our data analytics capabilities, and forming strategic partnerships that expanded our reach and expertise. Additionally, maintaining a high standard of service and adapting quickly to market changes were crucial in our scaling process.
How did you approach funding and financial management during the scaling phase? Did you bootstrap, raise capital, or take another approach?
JP Maroney: In the initial phase, Global Research was primarily bootstrapped, which helped maintain strict financial discipline and lean operations. This approach allowed us to reinvest profits back into the company, fostering organic growth without diluting ownership. As we scaled, we strategically opened up to external funding for specific growth initiatives that required rapid scale or capital-intensive investments. Financial management was meticulously structured to ensure sustainability and profitability, with reinvestment decisions being data-driven and aligned with long-term strategic goals.
What role did company culture and team building play in your growth, and how did you ensure alignment as you expanded?
JP Maroney: Company culture and team building were central to our growth strategy at Global Research. We cultivated a culture of innovation, accountability, and continuous learning, which attracted top talent and fostered a high-performing environment. Regular team-building activities and open communication channels ensured that as we grew, every team member remained aligned with our core values and mission. Leadership played a pivotal role in modeling these values and in making strategic hires that fit both our skill needs and cultural ethos. This alignment was essential not only for maintaining operational cohesion but also for inspiring and driving our team towards shared goals.
Looking back, what is one critical lesson you learned about scaling that you wish you knew earlier?
JP Maroney: One critical lesson I learned about scaling is the importance of scalable systems and processes from day one. Early in our journey, as we rapidly expanded, we encountered bottlenecks that could have been mitigated with better initial systems for operations, client management, and data handling. Investing early in scalable infrastructure and technology solutions would have smoothed our growth trajectory and allowed us to scale more efficiently. This experience taught us to anticipate growth and to plan infrastructure not just for current needs but for future demands.
