"Believe in your unique value, let every action be the proof."
Welcome to ValiantCEO Magazine’s exclusive interview with Josh Rosen, a dynamic leader at the helm of Hotspex Media, a Toronto-based digital media agency. As the President of Hotspex Media and co-founder of Reticle AI, an innovative emotional AI tool, Rosen brings a wealth of insights into the ever-evolving landscape of networking, advertising, and technological advancements.
In this in-depth conversation, Rosen opens the door to his professional journey, providing a glimpse into the strategic initiatives that have propelled Hotspex Media’s remarkable growth.
From the genesis of Reticle AI to navigating the intricate realm of networking, Rosen shares candid anecdotes and valuable lessons learned.
As we dive into the dialogue, Rosen explores the transformative power of personal connections in an era dominated by digital interactions.
The interview unveils the significance of authenticity in networking, the unexpected doors that open through genuine connections, and the evolving role of technologies like AI and VR in shaping the future of networking.
Join us on this enlightening journey with Josh Rosen, where each revelation contributes to a deeper understanding of the intricate tapestry that weaves together success in the dynamic world of media, advertising, and networking.
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Table of Contents
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Josh Rosen: My name is Josh Rosen, and I am President of Hotspex Media, a digital media agency based in Toronto. I am also co-founder of Reticle AI, an emotional AI tool for marketers. Reticle AI scans online webpages and video for emotional intent, and then matches brands with ad placements that align with the tone of their campaigns.
Brands that use Reticle have seen a 21% increase in ad recall, and a 31% increase in consumer attention, on average. This technology is becoming increasingly important as brands move away from third-party data to inform their advertising.
How has the significance of networking evolved over the past decades?
Josh Rosen: The most impactful change in networking over the past few decades has been the emergence of new technologies and digital networking.
These can be incredible tools, but sometimes we lean on these new technologies too much, and lose the personal touch that’s key to establishing long term, mutually beneficial, relationships.
Digital advertising has become increasingly commodity-driven, but with that change comes the opportunity to distinguish ourselves by connecting with customers on a personal level.
In the process, we can also expand our network of customers and valuable mentors. In-person networking is the best way to establish trust, credibility, and take advantage of the expertise and advice of those who have been in the industry for much longer.
Can you share a personal story where one networking interaction led to unexpected doors opening, and how it highlights the ripple effect of networking?
Josh Rosen: We have been in the process of bringing Reticle AI, our emotional AI product, to market for the past two years. When we were in the process of launching that product, I met with an old co-worker to get some advice.
My biggest takeaway from that conversation was to never apologize for being yourself. You have to believe you have unique value to offer, and demonstrate that in everything you do.
That advice has paid dividends. Reticle AI won the DRUM award for best buy side innovation and game changing tech, and we’re continuing to improve and partner with leaders in the industry.
What are some common networking mistakes people make, and how can they pivot to turn potential missteps into learning experiences?
Josh Rosen: I’d say that sometimes, people feel like networking has to be transactional in order to be beneficial. But people can sense that quickly, and they’re less likely to connect with you and what you’re doing.
But if you go into networking situations as authentically as possible, and never apologize for being yourself, people are drawn to that, and are more likely to connect with your story.
Make sure you believe in what you’re doing. When we first had the idea for an AI product that could identify the emotional intent of online content, we understood that the industry was invested in third-party data.
But our unwavering belief in what we’re doing has led to Hotspex Media growing by 6400% in 4 years, as we continue to partner with incredible companies and improve our product.
How do you see the future of networking evolving with the rise of AI, VR, and other technologies?
Josh Rosen: AI is becoming pivotal in providing data-driven insights in most industries. That’s why I believe so strongly in Reticle AI’s emotional insights being a differentiator in the advertising ecosystem.
Once companies understand their own brand image, and how they resonate with customers, they can seek out new markets, experts, or mentors in order to improve their overall business.
Personalized networking will also improve as AI-powered algorithms become better at suggesting events and people that could play a role in expanding your network.
Jerome Knyszewski, VIP Contributor to ValiantCEO and the host of this interview would like to thank Josh Rosen for taking the time to do this interview and share his knowledge and experience with our readers.
If you would like to get in touch with Josh Rosen or his company, you can do it through his – Linkedin Page
Disclaimer: The ValiantCEO Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team and must meet our guidelines prior to being published.
