Jonathan Azouri is the co-founder and CEO of CatchCorner by Sports Illustrated, North America’s top app for booking sports facilities and activities. His dynamic career took a significant leap in 2023 when he earned a well-deserved spot on the Forbes 30 Under 30 list.
Jonathan studied at McGill University, graduating in 2016 on the Dean’s Honor List with a Bachelor of Commerce. His profound enthusiasm for both sports and technology has seamlessly converged to form the nexus behind his growing company.
Company: CatchCorner by Sports Illustrated
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company
Jonathan Azouri: My name is Jonathan Azouri and I am the co-founder and CEO of CatchCorner by Sports Illustrated, an app that allows users to find and book sports facilities in just a few clicks.
Growing up, I was always looking for a place to play hockey with friends, and it wasn’t until the evolution of booking platforms like Google Flights or Open Table, that I saw an opportunity to create something that could revolutionize the sports and recreation space.
Our platform CatchCorner offers a diverse portfolio including mom-and-pop facilities, community centers, NHL team practice facilities, schools, and other institutions. And the best part is we’re always growing and partnering with more venues. We launched in Toronto back in 2019 and since then we’ve expanded to over a dozen other North American markets including Los Angeles, New York, and Boston.
How has the significance of networking evolved over the past decades?
Jonathan Azouri: Networking has evolved from primarily local, in-person interactions to to becoming a digital and global process, largely influenced by the internet and social media. These new forms of networking have become significant to excel in. In some ways, this has made networking easier (making use of social media platforms and immersive technologies), while in other ways, it has distinguished those who still network in person.
Can you share a personal story where one networking interaction led to unexpected doors opening, and how it highlights the ripple effect of networking?
Jonathan Azouri: It’s not so specific but I was at a dinner while getting my Bachelor of Commerce at McGill, prior to even starting CatchCorner. Someone had invited me to a networking event where I met a few very smart individuals. Nothing really came of it then, but a few years later, someone from the event reached out to learn more about CatchCorner. This individual eventually joined our team and works closely with us!
What are some common networking mistakes people make, and how can they pivot to turn potential missteps into learning experiences?
Jonathan Azouri: I think a common misstep when it comes to networking is not following up. You meet someone at an event, have a great conversation, and then… nothing. Following up, even just with a quick message, can go a long way in keeping the connection alive.
Going into it with a “what can you do for me” mindset is another mistake. Networking should be more about building genuine relationships, so if you’re only focused on your own goals, you might miss out on the bigger picture and the opportunity to actually connect with people.
How do you see the future of networking evolving with the rise of AI, VR, and other technologies?
Jonathan Azouri: These technologies combined could lead to more inclusive networking opportunities, in my opinion. AI can help break down language barriers, and VR can offer an equitable platform where everyone, regardless of physical abilities, can participate fully. This inclusivity has the potential to foster richer, more diverse networks that drive innovation and collaboration on a global scale.
