To marketing expert and ChoiceLocal founder Joe Soltis, he is running a business that is about far more than making money. He founded his digital marketing agency to serve everyone around him and deeply believes in the purpose-driven business model.
“Our mission is simple: to help others. This is part of what makes us the top performing franchise marketing agency in the world,” said Soltis of his agency, which solely serves franchises and currently has over 50 franchise systems under their marketing care.
He dives deeper into his purpose-driven model by explaining that his business is about far more than supporting himself and his family. It’s about finding your purpose and true fulfillment in serving those around you.
Here, he explains in depth how being valuable and helpful to your employees, clients, and the surrounding community is your most incredible legacy to the world and business community.
According to Soltis, the first question to ask yourself is how your service improves your customers’ lives. If you can’t easily come up with five ways, you may need to revisit your business plan to make it more service-oriented and client-led.
For example, ChoiceLocal is the first and only franchise marketing agency with a money-back guarantee and no long-term contracts. These two ways serve customers in a way that no other agency worldwide does.
But, no matter how many ways you serve clients, there’s always room for improvement and refinement. The founder believes you should never stop updating your business model until it is transformative to your clients’ livelihoods and lives.
“Our digital marketing strategies are driving growth across more than 50 franchise systems, and we are adding new franchise systems every month. We drive growth for franchisees with new customers, clients, and job applicants and help the brand with franchise development. Experience the ChoiceLocal 282% that we have averaged across our franchise partners as realized increases in new customer inquiries and a doubling of job applicant volume within your franchise network,” explained Soltis.
Employee-led Company Culture
Does working for your company allow your employees to have a great life, both in and outside the office? To call yourself truly purpose-driven is an absolute must.
From benefit packages to time off and compensation, attempt to treat employees the way you’d want to be treated if you worked for the organization. For example, offer ongoing education opportunities, high-quality equipment that enables them to perform their best, and a sympathetic ear in extenuating circumstances, such as illness and family matters.
Yes, having employees work 80-hour weeks during busy seasons might maximize profits, but will employees end up hating you and their job? Will they suffer from stress and no longer perform well? Will they leave the company and join a competing firm?
There are always ways to have a flourishing business and happy employees. It would serve everyone best if you find that balance.
Assisting the Community
By Soltis’ estimation, if you are not helping the world at large, you’re also falling short of being genuinely purpose-driven. True success is a desire to share your good fortune with others.
ChoiceLocal has completed several projects with Habitat for Humanity. As a result, they’ve become such a trusted partner of the global non-profit that they even helped to build the group’s Cleveland headquarters.
With the charitable organization Water First, the marketing agency covered the cost of digging water wells in the villages of developing countries. Soltis says that these efforts help himself and his team spiritually, but they are also a bonding experience, bringing the ChoiceLocal family together in something that is not their work.
Closer to home, the agency always runs toy and food drives during the holidays, pays for school lunches for underserved students, and funds summer camp scholarships for kids in urban Ohio.
No matter who ChoiceLocal and Soltis serve, he always ensures that every action he takes helps others, not just himself. And with this positive and helpful mindset, we’re sure more businesses will soon join the purpose-driven movement.
ChoiceLocal is a purpose-driven and results-focused franchise marketing agency that only serves franchisors and franchisees. They are the 1st and only franchise marketing agency to offer a money-back guarantee. They are a member of IFA (International Franchise Association), named on the Inc. 5000 list, and rated as a Top Workplace for the last five years. To find out more about their franchise growth engine, please visit https://choicelocal.com/