I’m Jehann Biggs, President and Owner of In2Green, an online retail store for sustainable, luxurious, design-forward throw blankets and accessories made from recycled materials. My vision and passion for eco-conscious living resonate with the brand’s foundational ethos of blending eco-luxury and modern aesthetics with quality eco-friendly materials.
Company: In2Green
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Jehann Biggs: I’m Jehann Biggs President and Owner of In2Green, an online retail store for sustainable, luxurious, design-forward throw blankets and accessories made from recycled materials. I am passionate about eco-conscious living that resonates with the brand’s ethos of blending eco-luxury and modern aesthetics with quality eco-friendly materials.
How do you personally define success, and how has that definition evolved throughout your career?
Jehann Biggs: For me, success is about finding the balance between doing work that aligns with my values and being able to make a tangible impact. In the early stages of my career, I viewed success mostly through the lens of growth and financial stability. I measured success by revenue and expansion. Over time, I realized that true fulfillment came from knowing that my work was aligned with something I cared deeply about, which is sustainability and creating positive change.
Now, success is about being able to combine the impact I want to make in the world with the lifestyle I want to live. The moments I feel most successful are when I know my company is creating a meaningful product, supporting ethical manufacturing processes, and connecting with customers who share those values. It is no longer just about growth but growth with purpose. I have learned that the journey itself, living authentically and maintaining integrity while scaling my business, is just as valuable as any financial milestone. Success is now about aligning what I do with who I am.
What lasting impact do you hope to leave through your business, and what steps are you taking to build that legacy?
Jehann Biggs: The lasting impact I hope to leave through my business is to help shift consumer mindsets toward more sustainable, conscious choices. I want to show that luxury and sustainability can coexist, and that eco-friendly living doesn’t require sacrificing style or quality. Every product we create at In2Green is a small step toward changing how people think about consumption, pushing them to choose products that are both beautiful and beneficial for the planet.
To build this legacy, I focus on making sure that every decision we make as a business reflects those values. From sourcing recycled materials to maintaining transparency with our customers, I ensure that we remain committed to sustainability at every step. I also actively engage in conversations around eco-conscious living, whether it’s through social media or partnerships with like-minded organizations. Ultimately, the legacy I want to leave is a shift in how people view their everyday choices. I want future generations to grow up knowing that sustainability is just as luxurious as any other lifestyle. This mission guides every decision I make within the business, helping me shape that long-term impact.
Beyond financial success, what initiatives—whether in mentorship, sustainability, or social responsibility—are you most proud of?
Jehann Biggs: I’m most proud of the work we’ve done to create a lasting impact through our sustainability initiatives. When I started In2Green, I was determined to build a company that wasn’t just about making a profit but about making a difference. We’ve made it a priority to source our products from recycled materials, which has allowed us to reduce waste and lower our carbon footprint. It’s one thing to talk about sustainability, but taking real steps, like using recycled plastic bottles in our products, shows our commitment to it.
One of the most rewarding aspects of this initiative is seeing how it aligns with the values of our customers. People often share how they feel proud of the fact that they’re contributing to a more sustainable future just by purchasing from us. That feedback drives me to keep pushing forward and think about even more creative ways we can be better for the planet. This kind of work has become more than just a business decision. It’s a core part of who we are. It’s amazing to see how a small change can inspire bigger shifts, both within the industry and in people’s everyday lives.
What lessons have you learned about leadership that you wish more entrepreneurs understood early on?
Jehann Biggs: One lesson that has shaped my approach to leadership is the value of giving people the freedom to fail. It might sound counterintuitive, but allowing your team to take risks and make mistakes without fearing punishment fosters an environment of creativity and ownership. When people are constantly worried about being penalized for errors, they tend to play it safe and miss out on growth opportunities. I’ve learned that true leadership involves trusting your team enough to let them experiment, even if it means stumbling along the way. It’s through those missteps that they develop the resilience and problem-solving skills needed to succeed in the long run. This approach has not only led to more innovation but also helped to build a stronger, more self-sufficient team that isn’t afraid to tackle challenges head-on.
Looking ahead, how do you see your industry evolving, and what role do you hope to play in shaping its future?
Jehann Biggs: Looking ahead, I believe the industry will evolve toward more personalized sustainability. Right now, sustainability is often seen as a one-size-fits-all approach, but I foresee a future where brands take more responsibility for offering tailored solutions that meet both environmental and consumer needs. This could involve hyper-localized sourcing or creating products designed specifically to minimize waste in certain regions or environments. Consumers will start demanding more from brands, not just in terms of eco-friendly materials, but in how a product impacts their local environment or community.
I hope to play a role in this shift by developing a deeper connection between products and the places they come from. Instead of just offering sustainable products, I want to lead an effort where sustainability is integrated into the very fabric of local economies, whether through regional partnerships, supporting local artisans, or helping communities implement more sustainable practices in their production. This would give consumers not just a product, but a deeper understanding of its journey and impact, and create more localized, meaningful sustainability practices across the industry.
