Popularity and strong connection to Google SEO make youtube one of the first choices for businesses among social media platforms. To stand out on YouTube you will need a thorough strategy and many tools to enhance your performance. In this article are described effective tactics and hacks that may assist you in the promotion. Of course, everything that you take for use has to be relevant to your individual needs and specifics of your industry, as well as the capacity of your team. So, let’s get started!
Is There A Reason To Buy Stats?
Yes and no. The question of purchased statistics is a material for many controversial discussions, yet this sphere of social media promotion is evolving too, offering new, smarter ways of using such purchases. It’s helpful to build a decent reputation, but you must remember that before you buy 100 views on YouTube, you have to make sure you can attract the same or bigger number of organic users. If you forget this simple thing and look for YouTube channels for sale or overload your account with purchased subscribers, views, and likes, you will experience a massive drop in progress instead of growth, because paid services are no substitution for real organic users, who will eventually buy your products – and that is the ultimate goal for you, isn’t it?
1. Write good headlines
The engaging title is one of the first triggers to catch the attention of a user on YouTube and motivate them to watch your video. Naming on YouTube is also an important SEO instrument, and it is connected to Google systems, so take that into attention. Create keyword-rich names that also explain the purpose of your video. And don’t forget, that for a better experience it will be optimal to squeeze your title into approximately 50 characters due to the fact that in Google search the word “youtube” will be added to your title by the system. If you stick to that rule, your videos will appear with their names complete.
2. Improve your visibility
Speaking of Google. This company acquired YouTube a few years ago, and integrated it into its search engine systems, making it a perfect promotion tool – videos are the most popular type of content in the world. So now, if you type anything in your Google search bar, a bunch of relevant videos from YouTube will appear right on the first page, as]long as other results. Hence, we see the task clearly – make your videos relevant for the type of product that you sell.
How does one achieve that? Mostly, you should be operating keywords that will help both users and the system to categorize your video properly. Use the most precise terms that describe your content and your product. They have to be naturally integrated with your video description and title, and you should mention them too in your speech.
Also, you must add the right tags, put your content in the right category and provide enough engagement to be noticed.
3. Give them what they want
To get more views, it is vital to understand what your audience wants and expects to see. Meeting these expectations initiates the growth of your blog on YouTube because people will be eager to continue their positive experiences. First of all, you must examine the preferences of your target group and see which type of content they enjoy the most, and try to create something alike. Look through your cpm[etitors, and popular creators of YouTube to see what videos get the most engagement. You can also collect interesting engagement techniques that seem to fit your strategy.
Constantly monitor the content that you have already uploaded and track the reaction from the audience. Gather all the statistics to find out what video of yours shows the top result.
4. Increase your engagement rate
Let’s talk more about engagement on YouTube. Basically engagement on YouTube consists of likes, shares, and comments – these are the basic actions users can perform on this platform. You should keep in mind all the time that YouTube is a social network in the first place, hence people expect two-sided communication. Luckily, there are a few tools and methods that can help you to connect with your audience:
- Liking comments. Yes, you can give a thumbs-up to comment, and you should do it constantly, exposing your attention and appreciation of users’ opinions, thoughts, and wits.
- Replying. This is a perfect engagement lifter. Sometimes, comment discussions on YouTube can become even more engaging than the content itself. Thus, you must aim for more conversations in your comment section, to motivate other users to watch your video till the end, and to become a part of it.
- Addressing your audience directly in your videos. There you can ask questions, express your gratitude and offer new topics to discuss in the comments.
5. Create custom thumbnails
The tiny picture that you see in search results plays a huge part in attracting users to your videos. Thumbnail is the first visual representation that people can get to decide if they want to see your content at all. So, some effort must be put into creating those. Here are the ground rules that should guide you through creating a clickable engaging thumbnail on YouTube:
- Create branded images to increase recognition of your product
- Aim for minimalistic designs with fewer details
- Make objects distinct with the help of contouring and other illustration techniques
- Add a short keyword-rich text to enhance your image
- Categorize your content with the help of thumbnails.
6. Unite content into series
To increase the number of views on YouTube, you should try to create a series of content, to keep users engaged on your channel for a longer time. Think about how you can categorize your content in order to make a continuous stream of new material. The thing is that playlists tend to increase engagement and views, due to the automatic play function.
7. Try live streaming
Some think that live streaming on YouTube isn’t relevant for brands. But in fact, this is another great method to drive attention to your brand and product. Real-time meetings with your audience can be a huge help in enclosing your relationship. On a live stream, you can talk with your viewers almost like you are in the same room with them. You don’t have to make it regular, so the effect of surprise applies. Ensure you had a decent promotion before the actual meeting – live streams are not the kind of content that can be performed on short notice.
There is no premade strategy that can be rolled out to you to get more views, likes, and overall growth on YouTube. Everything you do for promoting your brand has to be effective for it individually. However, all the tips that are given here, are flexible enough to be applied at any stage of your progress.
The most important thing that helps to improve your position on social media is your relationship with the audience. Remember that on social platforms there should be less formality, but more engagement and fun. Listen carefully to the needs of your audience and try to keep the content as close as possible to their preferences.