With billions of people downloading videos on their mobile phones, it’s become the first choice of digital marketers when promoting your brand on social media. Videos occupy a major share of internet traffic, and if you want higher customer engagement, you need high-quality videos of your brand on social media platforms.
A customer would rather watch a video than read a blog, even though both provide the same information. However, you need a well-designed video to grab the attention of your target audience.
Your competitors are using videos to target customers, and it’s time you hopped on to the bandwagon. Here is a step-by-step guide for creating and editing videos.
Step 1: Define Your Target Audience
Your target audience is why you are in business, and you need to identify their needs before you can design your social media strategy. It will help you decide the editing style, intention, and length of the video.
If you create a video to complement your blog or some other content, it would be longer than a webinar announcement. A webinar needs to provide just the essential information to the viewer. If you, for example, want to highlight the features of your product, the video will be longer than an informative video.
Step 2: Know How Social Media Platforms Work
The length of your video will determine the social media platform that works best for you. Twitter has a different audience in terms of likes and preferences compared to Facebook, so what will work at one platform will not work at the other.
If you want to highlight a few key points about your product or service, Twitter would be a better choice. For longer content, you can use Facebook since the audience likes to engage and spend time with a video. When you consider these factors, you get the highest return on investment or ROI on your investment in digital marketing.
When editing your content, you can try an online video editor like InVideo. No experience is required for editing videos on InVideo. It has tools like an Online Video Editor to make editing videos a hassle-free experience.
You have options like YouTube Video Editor, Facebook ad Template, and Instagram Video Editor to create customized videos for these different social media platforms. There are tutorials to help you become a video editor.
Step 3: Get it Right the First Time
The first impression should be your best impression. The first slide of your video should hook the customer’s attention. Understand your audience and create strong content that holds the attention of the target audience till the end.
With tons of information being thrown at your audience every single moment, and your video needs to be powerful enough to prevent any distractions or disruptions. Keep your videos short and engaging with relevant content so that even if your competitor is bombarding your customer with ads, they still stay on your video. InVideo allows you to make stunning videos with thousands of templates, fonts, and colors.
Make your introduction innovative, short, and catchy. If the start is strong, there are higher chances that your customer will watch the entire video. You can create amazing content and publish it on social media, there are some amazing social media management tools you should check.
Step 4: Avoid Autoplay
You might try to provide the autoplay feature in your video to try and ‘save time’ for the customer so that it’s guaranteed they watch it. It might, however, have the opposite effect. The viewer might decide to skip the video, and all your effort will be in vain.
What you may not know about your target audience is that most of them watch videos on social media by muting them. This means that your autoplay video might be over before the customer realizes it.
Add captions to the video and text so that even if your viewers mute the video, they can still see the text to check what’s in the video. The captions should be as creative as your video. Video content has the potential to promote business, you can use social media to promote your business.
Choose the Best Editing Tool
The quality of your video would depend on the editing tool you use. Thanks to free online tools, you don’t need to be a professional graphic designer to create stunning videos. Choose an editing tool that you are comfortable working with when starting as an editor.
There are a lot of other video editing applications that you can move to that have advanced editing features. There are video editing tools that allow you to upload your video to a social media platform of your choice.
An important consideration is your budget. If you are learning video editing, go with a free online tool. The tool should be user-friendly, and the interface should be simple.
Check the compatibility with different file formats. The choice of video file format would depend on the source file and the equipment used for recording the raw footage. The software should be compatible with the software.
There are some video transitions you need.
- No Transition: Avoid transitions and move from one shot to the next
- Cross-Fade: A smooth transition between two shots
When choosing video editing equipment, look for basic features and avoid special effects and filters. You don’t need most of them. When it comes to software, go for the latest version if there is not a huge price difference and you would need higher software support soon.
To make professional videos, you need an editing tool that meets your requirements. Before you edit your video, make sure you understand what your target audience wants. Your choice of social media platform will also depend on who your target audience is.
Identifying your target audience is half the job done. You need to ensure that your content is engaging. The duration of your video would depend on whether you are trying to support blog content or explain the highlights of a webinar.
Use captions and interesting text content with your video so that even if the video is muted, you can grab the attention of your customer. Avoid autoplay as your customer could miss your content. Prepare a script for your video to get the best results.
There are a lot of free online tools like InVideo that allow you to create and edit videos. Edit your videos like a professional with the Online Video Editor from InVideo. You can complete the entire process of making videos in just 5 minutes.