Blogging has become very popular over the last few years. If you have ever thought about becoming a blogger, the time is now. One of the most popular genres is beauty blogging. If you are interested in beauty and would love to start a beauty blog, read on.
The next step after beauty blogging is becoming a beauty influencer. This guide will give you step-by-step instructions to become a beauty influencer using a variety of platforms to get you on your way. If you do everything right, you will be able to call yourself a beauty influencer, and you can even start making money doing this.
1. Start a Blog
Blogging is one of the best ways to communicate with your followers who want to learn about beauty. Over the last few years, several very popular beauty blogs have become very popular because of what you can do with a blog. When you start a blog, you are in control of the page design. It is essential that you choose a theme for your blog that fits in with the beauty niche that interests you the most.
Your page will need to reflect your personality if yours is going to stand out above the rest.
When creating your page, you should use your favorite colors. When securing a domain name, try to get something that is related to your name, the niche you are interested in, or both.
The most important thing about starting a blog is blogging consistently. If your followers are only seeing one or two blogs a week, they will get bored and move on to another.
2. Start By Using Your Own Social Media
These days, just about everyone uses social media. This is why it is a great way to get started. You can use your personal social media accounts to spread the word about your dream of becoming a beauty influencer. This can be done by using the friends and family members who are already following you on social media. When your friends and family share your blogs, your following will expand.
Experts expect social media to grow even more over the next 10 years, so now is the time to get started.
3. Branch Out And Create a Brand Social Media Account
If you are going to be successful, you will need to do more than creating a blog. You need to get on every social media platform you can, including Facebook, Twitter, Instagram, and Pinterest. Because Instagram and Pinterest are photo-based social media platforms, they tend to work better for a beauty blogger, but you need to spread yourself all over social media.
All social media platforms will help you connect with people who are just as interested in beauty topics as you are. It is projected that by 2025, there will be four billion social media users. With a market this large, you would be crazy not to take advantage of all the platforms available.
4. Talk About Things That You Already Own
Many people who want to become beauty influencers don’t go for it in fear that they have nothing to talk about. They figure that since they don’t have companies sending them products, they won’t get very far. This is a mistake.
When you are first getting started, you can talk about things that you already own. Since you have a passion for beauty, chances are you already own plenty of beauty products.
You can talk about your top choices in makeup, a brush or comb that works great for you, and the heated styling tools you like the best. This will let your followers see that you have extensive beauty knowledge and easily talk about topics that they are interested in.
When first starting out, you will need to fund your business yourself by buying your own products.
5. Consistently Talk About Your Niche
Your niche is everything, and it will help you become an influencer. It is best to start out with a small niche rather than trying to cover everything beauty-related. It would be best if you started talking about what you know and do it often. The most successful influencers create posts daily. Unfortunately, this can be difficult if you are just starting out.
It is best to start with small goals first, such as bi-weekly posts. This will help get the attention of potential followers. You can also use your friends when getting started. Ask them what they would like you to talk about. Their ideas can be very valuable in the beginning.
6. Reach Out To Other Influencers
When first starting out, other beauty influencers can be an excellent resource. If you try to reach out to an influencer with a huge following via direct message, you might not hear back from them. If possible, try to get their email. If you can’t, you should reach out to a mid-size influencer with fewer followers. These people are more likely to respond.
When you get someone to talk to you, get some tips to determine what they did to become so successful. If you can find someone who is willing to mentor you, it will be easier to become successful. If you are lucky, the influencer who has agreed to mentor you will mention you in their posts, which will help you get more followers.
7. Write Guest Posts For Beauty Sites
When you first get started, nobody will know who you are. You need to change this if you are going to be a success.
A great way to do this is to reach out to some popular beauty blogs to see if they will allow you to write a guest post on a topic you have extensive knowledge of. Before you write the post, make sure that your name will be included and that you aren’t going to be a ghostwriter. Unless your name is included, you won’t get the attention that you are looking for. If you do a good job, you will get more followers, and you could be invited to write more guest blogs in the future.
8. Narrow Down Your Hashtags
One of the best ways to be successful and grow your audience is to use hashtags on Instagram and Pinterest. To choose the right hashtag, you can use a site such as Hashtagify. This site will give you trending keywords for whatever you input based on the beauty niche that you have chosen.
It is best to use as many hashtags as possible and then add some of the keywords to the blog articles or descriptions.
9. Offer Giveaways
Everyone loves free things, and if you host a giveaway, your blog will get a lot more attention. If you are working well with your mentor, ask if they want to partner up to combine both of your audiences to create an even bigger one.
You should purchase a great prize yourself or split the cost with your mentor. You can both advertise the giveaways and have both audiences share a post or a photo to win. Let them know that the more times they share, the more chances there are to win.
If you do these giveaways every few months, you will notice a significant increase in followers. Just be sure that you actually have a prize for someone to win.
10. Start Reaching Out To Beauty Companies
When you have a decent following, it is time to start reaching out to companies to review their beauty products. You should understand that the companies might not be willing to compensate you when you first start out. Instead, they will let you keep the product that you reviewed.
When companies are willing to pay you, make sure that you are honest about your reviews. The companies want people to listen to, and your followers and the customers want to trust you.
If you have always dreamed of becoming a beauty influencer, the time is now. You will need to get on as many platforms as possible to get your name out there. Even if you are interested in one niche, your name will be known across all niches in the beauty industry if you get your name out there.
If you work hard and are patient, there is no reason why you can’t become successful.