A European-trained florist with 20+ years of experience, Ines Garstecki brings artistry, precision, and storytelling to Hollywood sets and luxury celebrations.
Flowers, in the hands of Ines Garstecki, become a medium for memory and atmosphere. As the founder of Flowermaid, a Los Angeles-based floral studio, Garstecki has spent over two decades shaping her unique approach to floristry, and her work has appeared in television series such as Westworld, Hacks, and The Morning Show. Known for translating atmosphere into design, she creates bespoke and vibrant environments for event planners, celebrities, private clients, and television production teams, serving as a trusted creative partner who understands that flowers carry narrative significance, whether adorning a wedding aisle or defining the tone of a TV set.
“I came to America as a student, and opportunities kept presenting themselves,” she recalls, reflecting on a trajectory that began with a temporary academic stay and gradually transformed into long-term professional possibilities. Before pursuing floristry, Garstecki worked in corporate marketing for a software company, immersed in a structured and fast-paced world that contrasted sharply with the creative space she would later inhabit.
“I mainly wanted to run my own business and thought, flowers, why not?” she says. That curiosity held personal meaning, rooted in her upbringing. Her father was a flower breeder, and the familiarity of that world offered both inspiration and a sense of homecoming.
Over the past 22 years, Flowermaid has grown steadily, shaped by Garstecki’s European training and her ability to navigate Los Angeles’ dynamic event landscape. She notes that the city offers a constant flow of opportunities, from private estate gatherings to large-scale galas and TV productions. “The pie here is big enough for everyone,” she says. Building on this abundance, she has developed a business model rooted in referrals and relationships, expanding through trust and consistency.
“Once you do a good job, it opens the door to endless opportunities. That’s the mantra here,” she says, describing the philosophy guiding her career. Her entrance into television began through a personal connection, starting with a single scene and evolving into ongoing collaborations.
“Flowers are like fashion. They change. Every year, you’re adapting to new trends,” Garstecki explains. This awareness of evolving aesthetics informs her approach to weddings and events, where storytelling remains central. Her clients range from those with meticulous visual references to those seeking to capture a fleeting mood. “I listen, then curate a vision board and a style board, letting the design grow organically from that initial spark,” she explains.
The process unfolds collaboratively, as she shapes ideas into a cohesive design reflecting personal taste, the season, and the setting. Her background in event production is crucial in executing these concepts. She notes that large-scale installations require careful coordination, from sourcing materials to managing teams and timelines. “I love orchestrating everything and bringing all the elements together harmoniously,” she says.
The pace can be intense, particularly for high-budget weddings, celebrity events, or complex installations, yet this energy drives her. “There are so many hands involved,” she says, referring to her television work. “We are always collaborating with art directors, production designers, and set decorators,” she adds.
In this collaborative process, Garstecki contributes to a layered creative vision where every visual element must align. Her role often involves interpreting a specific era or aesthetic direction to ensure floral details support the broader narrative. “I work in all kinds of styles, and I take pride in that,” she says. From contemporary palettes to historically accurate arrangements, her adaptability allows seamless transitions between projects.
This versatility spans her entire portfolio. Weddings demand sensitivity to personal vision, while TV productions require technical precision and historical accuracy.
“I love to mimic nature. I love movement,” Garstecki says, describing her signature style. Her arrangements favor an organic aesthetic, where forms feel natural rather than rigidly structured. This approach creates a sense of effortlessness, allowing each design to feel alive and responsive to its surroundings.
In visual storytelling, she emphasizes flowers as a pivotal backdrop. In television, floral design enhances atmosphere and subtly reinforces tone and period without dominating the scene. Her work on Apple TV+’s Palm Royale exemplifies this mastery.
“The impact is often felt rather than consciously noticed, yet it shapes the viewer’s experience,” she says. “It is the most fun and creative work I get to do.”
Her expertise in large-scale events also attracts clients seeking artistry and reliability. Delivering high-budget productions requires creative vision and operational experience, a standard she has consistently met.
There is confidence in her work that creates an unspoken understanding of how beauty should feel. Garstecki’s florals carry that assurance, grounding both grand productions and intimate celebrations in designs that are thoughtful and visually memorable. “Flowers breathe life into any space, and that has to feel right from every angle,” she says. “If it doesn’t, you keep working until it does, because that is what people remember.”
