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How Excite Media Became One of Brisbane’s Leading Digital Agencies

February 10, 2025

In 2006, two schoolmates launched Excite Media, a digital agency built on strategy, creativity, and a clear understanding of business growth. Nearly two decades later, it has evolved into one of Brisbane’s top-performing agencies, helping businesses navigate the increasingly complex world of digital marketing.

The company was founded by Scott Maynard and Nathanael Hubbard who had a shared passion for business that started with running a tutoring agency in university. What began as a web development venture, SnapSoft, quickly transitioned into something bigger, and on September 18, 2006, Excite Media was born. Today, Scott and Nathanael continue to lead the agency, ensuring it stays ahead of industry trends while maintaining a culture that prioritizes both its clients and team.

The Philosophy Behind Excite Media’s Success

The digital marketing industry is filled with agencies that focus solely on design, rankings, or lead generation, but Excite Media takes a more holistic approach. Their work isn’t just about driving traffic, it’s also about making sure businesses get the right kind of traffic and converting that traffic into revenue.

“We don’t believe in a one-size-fits-all approach,” says co-founder Scott Maynard. “Every business has different goals, so our job is to craft a strategy that aligns with those goals. Whether that means generating more leads, increasing brand awareness, or achieving full-scale industry domination.”

This ability to balance creativity with business strategy has made Excite Media a trusted partner for businesses looking to scale their digital presence effectively.

A Team Built for Digital Success

One of the company’s key strengths is its multidisciplinary team. The agency is structured to provide end-to-end digital marketing solutions, with specialists in SEO, paid advertising, web development, content marketing, and conversion rate optimization.

Their process starts with understanding a client’s business model, audience, and market position before crafting a customized digital strategy. Project managers work closely with clients to ensure transparency, while in-house designers, developers, and copywriters collaborate to build digital campaigns that don’t just look good—they perform.

This data-driven approach has led to tangible results, such as an 87% increase in organic traffic for a local automotive business and securing a top-five ranking on Google for competitive industry keywords.

Strategic Web Design with a Focus on Conversion

Websites today need to be more than just visually appealing. Excite Media understands that a website must build trust, answer customer objections, and ultimately lead to conversions.

“A website is a business tool, not an online brochure,” says Nathanael Hubbard, Managing Director. “We focus on designing sites that don’t just look good but actually help businesses grow.”

Their approach to conversion-focused web design includes elements like clear calls-to-action, user-friendly navigation, and direct-response landing pages that guide users toward making a purchase or booking an appointment.

Mastering Search and Paid Advertising

Digital visibility is at the core of Excite Media’s services, and their SEO and paid advertising strategies ensure that businesses stay competitive online. Their SEO team focuses on long-term organic growth, helping clients rank higher on Google and reducing their reliance on paid ads. In fact, Excite Media’s own SEO efforts save them an estimated $720,000 per year in advertising costs, This is proof that the right strategy can significantly impact a company’s bottom line.

For businesses looking for immediate results, their Google and Facebook advertising campaigns help drive traffic and conversions in a short time frame. By optimizing ad spend and targeting the right audience, Excite Media ensures that clients get maximum ROI from their digital marketing investment.

Why Businesses Trust Excite Media

The agency’s client-first mentality has earned them over 155 five-star Google reviews and long-standing relationships with companies across various industries. Whether working with startups or established brands, Excite Media has built a reputation for delivering measurable results and helping businesses grow with confidence.

As digital marketing continues to evolve, Excite Media’s success lies in its ability to adapt, innovate, and create strategies that align with business objectives. From strategic web design to performance-driven marketing, the agency has positioned itself as a leader in the space—one that understands the challenges of modern businesses and knows how to turn digital potential into real-world success.