Most learning management systems (LMSs) offer comprehensive reports and analytics that can give you a detailed look at how your employees perform. However, some LMSs fall short in this area, leaving you with less information than you need to make informed decisions about your employees’ training.
Here are 6 of the features you should look for in an LMS when it comes to reports and analytics:
Importance Of SEO Ranking For Your Website
A website comes alive after a team of developers, designers, and marketers come together to create a world-class and supreme usability experience to attract customers from the internet. Your website could be home to some of the finest products that have ever existed for a specific industry. Or you might be giving out never to be seen before deals and discounts to your users.
But all the exciting products, deals, and discounts will only appear in the user’s search results if your SEO ranking is high. SEO Stands for Search Engine Optimization, and it is one of the crucial methods by which you can make your website show more organic search results. Even if you have a million-dollar budget for running ads on search engines, that will eventually drain up, and your site’s visibility will decrease.
Besides this, if your website could be optimized, then search engines will demand more money from you to show it on the result page. With a proper SEO strategy, your website will be able to get a higher ranking on various search engines for multiple keywords.
SEO is all about optimizing your site to get Google views and consequently aim to get higher up in Search Engine Result Pages (SERPs). The rule of SEO is simple: more visitors to your site means more reliability points will be given to your site for reaching better organic search results.
How SEO And Chatbots Can Be Linked Together?
In recent years we have seen an unprecedented increase in AI in all technical fields, and the same goes for digital marketing as well. AI-powered Chatbots are now considered to be game changers in the world of SEO; not only are they able to improve customer experience, but they can play a vital role in enhancing your SEO ranking. It is estimated that by the end of 2032, the global market of AI Chatbots will reach almost 5 billion dollars.
So now is the right time to invest in AI Chatbots to resolve all your customer queries and give them the user experience they deserve.
In today’s world, people are more comfortable engaging with a chatbot, knowing that there is no human present to judge them on the other side. They can ask as silly questions as possible, and the Chatbot will provide relevant answers to them.
On the other hand, in recent research, it has been shown that more than 63% of online users are talking to AI chatbots without even realizing that it is not the human they are asking questions from. Apart from this, a recent report had closing words with the statement, “You’re more likely to talk to a chatbot than to your spouse.”
Based on all this, chatbots give incoming users a more personalized experience in real-time. This will lead to an increase in the average time spent by a user on a website. In the next section, we are going to talk about how you can use chatbots to increase your SEO ranking.
Different Ways By Which Chatbots Boost Your SEO Ranking
1. Decrease Your Website’s Bounce Rate
The bounce rate is calculated by the percentage of website visitors visiting a single page before they leave. Now websites with lower bounce rates have a higher probability of ranking on search engines. There is no denying the fact that users abandoning web pages is a real issue these days as the attention of humans is decreasing day by day.
Chatbots can play a vital role here by offering needful navigation from the get-go. Also, you can add a chatbot on your homepage, and once a user visits it, the Chatbot will automatically start asking questions keeping the user engaged. By asking questions such as “What type of services are you looking for?” “What product size do you need?” and other relevant questions to make users feel they are getting assisted by a live sales team of a website.
2. Chatbots Can Increase Session Duration
Session duration is considered based on the time the user spent on your website before returning to the SERP. Google takes in the number of session duration to rank the website on its search engine. The longer the session duration is better will be your SEO ranking, as search engine bots will think that your website has relevant information.
With the implementation of chatbots, incoming users can ask questions for specific problems. For example, you are selling skincare products. In that case, users can come to your site and ask questions like “Which product to use for D-tan?” “Is SPF 30 or 50 better?” “What should be included in daily skin routine? Users can ask all these types of questions, and your Chatbot should be able to provide answers to them along with the recommendation of products from your site.
3. Improving User Experience
One of the key aspects of securing a higher ranking on any search engine is User Experience (Ux). Chatbots have several implications that can make a user stay on your website longer. One key factor influencing a website’s SEO ranking is the amount of time people spend on pages.
With people’s attention span decreasing daily, Google is increasing its reward for websites where users are spending more time than others. Now, to make customers or a user stay on your website, you can take assistance from chatbots as they can offer personalized conversations to users.
4. 24×7 Customer Service
Chatbots are basically programs that have the processing power to replicate conversations just like humans with users who are visiting your website. The AI-powered Chatbot uses natural language via the message box present on your website to connect with users.
In addition to this, with AI-backing Chatbots, these text boxes have become more powerful, and now they can quickly interpret user inputs to provide them custom replies accordingly to satisfy their queries.
One of the things we don’t consider is how many different types of jobs an AI chatbot can do. It can respond to customers’ questions, show them services that align with their requirements, help users by directing them to the right page on your website, and even suggest their products when they are making an online purchase. Also, with AI Chatbots in place, human resources can concentrate on working on other trivial business tasks.
5. Optimize Keyword Strategy
AI Chatbots can be helpful for both users and for SEO teams as well. This is because not only do AI chatbots provide useful content and information to users. In addition to this, AI chatbots can also give a report of the most used phrases, questions, and, most importantly, keywords to the SEO team.
Now this information can be used by the SEO team to make changes in their content and make it more relevant to customer search resulting in massive optimization of the website’s content.
If you are looking to host your chatbot, MonoVM’s Linux VPS is among the best options to consider. Its remarkable features are high performance, scalability, reliability, global data centers, and flexibility. Additionally, there is a dedicated technical support team to help you around the clock.
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There is no denying the fact that with well-designed and deployed chatbots, a website can attract more visitors than ever before and polish its user experience over time. These two are considered to be the most important factors for securing a higher SEO ranking in the long run.
Besides enhancing your SEO, AI Chatbots also enhance your brand image and its tone with users, which is a great way to leave an impact on users in such a way that they talk about it with their friends and family. If you still need to implement AI Chatbots, now is the time for you to use them on your website and see the difference yourself. Cheers!