Finding new ways to grow is a huge challenge in every industry. Businesses need to attract new customers and retain their existing clients while turning a profit. Bingo is an excellent example of how this can be done and the following are some of the ways that online bingo operators are constantly looking for new ways to grow.
Free Bingo
Offering something for free is one of the longest-established marketing strategies, and it applies equally well to bingo as in other areas. Online bingo promotions often include a set number of hours of free bingo every day while still offering the chance to win real cash prizes. Promotions like this often take place within a special free room at specific times of the day.
Loyalty bonuses like discounts have been proven to increase customer loyalty, which ultimately boosts the amount of revenue earned. The fact that this site can give cash prizes on their free games suggests that this approach works in bingo without harming their bottom line, although paid games offer bigger prizes as an incentive for players to try them too.
Jackpot Prizes
One of the most interesting challenges for the online bingo industry has been the need to appeal to different groups of players. The move to online games has led to more people giving bingo a try, so the sites that offer these games need to have something to catch the eye of all their visitors.
In the case of jackpot games, a larger-than-usual prize is used to make the game appealing. The top prize in a game may also be boosted by promotions, which increases the chance of attracting new players. As with the free games, the key is in getting the balance right to make the offer attractive without over-stretching the marketing.
Of course, we’ve seen examples n the past of how marketing tactics like this can backfire if the offers aren’t perfectly balanced. Perhaps the most dramatic case was that of Hoover, who in 1992 offered free flights to everyone who bought a vacuum cleaner from them. This offer was far too generous and led to multi-million-dollar losses and a massive amount of reputational damage as a result of the bargain.
Branching Out
While many offers are solely based on bingo gameplay, showing that the operators have tremendous faith in the product that they offer, they also often encourage players to try other ways of playing by having promotions that feature the likes of free spins on slots.
This allows them to diversify, which is one of the most crucial elements when a company plans to grow. People might come here for the bingo alone, but once they see other ways of playing that are quite similar to this game, it could be enough for them to stick around.
These methods of attracting and retaining customers are specific to bingo, but we can easily see how they have been adapted from marketing moves that have worked successfully in many industries and over many years.
