Customer engagement is one of the highest priorities for marketing departments across the country, but can technology help solve this puzzle?
If your business doesn’t have a mobile app, now is the time to start thinking about getting one! With the global smartphone users estimated at 6.6 billion, it’s not a far jump to consider a mobile app an easy, direct link to your customer and potential customers.
If you have an active mobile app, but your engagement is low, it’s not a lost cause. Use the opportunity to revamp your current app, engaging your audience and attracting new and potential customers simultaneously.
Whatever your motivation for reading this article, we have you covered. So how can we solve low customer engagement?
Here is our guidance on engaging your audience using a mobile app.
Hire An Expert
Firstly, hire an expert to help you navigate the tricky app development landscape. Whether you already have a published app out in the world, or you’re looking to get something new developed, try contacting someone like this Toronto mobile app development company, TheAppLabb, which specializes in creating and updating products for businesses across Canada.
Hiring an expert can give your app the expertise of an entire team specializing in its app development field, with experience building apps specifically for customer engagement. Discuss your goals with the experts and set attainable KPIs to measure your engagement growth.
Focus On Feedback
Does your current customer engagement system have a functional customer feedback facility? Do you regularly review your existing app for reported issues, feedback or suggestions?
The best way to drive your customer engagement is to listen to the feedback you’re receiving from your active customers or those leaving your product idle. If you don’t have a functional feedback system, you’ll never learn where your engagement is failing.
You need a two-way communication system with your customer base, where you can easily reach them and they can quickly contact you.
Finally, if you have a live app in the app store, do you have push notifications reminding your customers you exist? Or do you inform them of offers or news that would interest them?
Push notifications are short messages that can be configured to “pop up” on a user’s phone screen at a triggered time. The trick with these is finding a balance between bombarding your audience with notifications and providing them with timely and relevant information.
Push notifications from your app can be a powerful tool to engage your audience and encourage them to interact with your app at certain times throughout the day. Customers must opt-in to push notifications, and doing so shows a willingness to engage with your brand, so make sure the information you’re “pushing” provides value to your audience.
The key to improving low customer engagement is listening to your audience’s needs and acting on the feedback provided. If an application or service isn’t working, your customers won’t use it. Take these tips, and combine this with conversational, approachable customer service agents.