In this interview, we have Hannah Reese, founder of Writefully Yours, a successful marketing agency. At the young age of 22, she embarked on her journey as a female entrepreneur, leaving her corporate marketing job to grow her wedding stationery business.
In this conversation, Hannah shares how she balances being a mom and business owner, how she manages her time and priorities, and what she believes is the most crucial aspect of marketing. She also talks about her business philosophy, centered around “getting out of your own way,” and shares her experiences with social media marketing. Additionally, Hannah reflects on her love for Golden Girls and how it impacts her personal and professional life, as well as what other entrepreneurs can learn from the show’s themes.
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Can you share your journey of becoming a female entrepreneur at the age of 22? How did you make the transition from a corporate marketing job to starting your own business?
Hannah Reese: I was in college at the time and was running a wedding stationery small business while working a 40+ hour corporate job that I started as a temp employee. When I was close to graduating, I worked to get a position at the company that would be more permanent.
Before I turned 21, I was promoted to Marketing Executive. My boss tried taking me out for a drink to celebrate, and I soon realized that I was only 20 years old! I then started to grow my stationery business while working, and once I graduated, I was able to take on a little more.
The week before the COVID-19 shutdown, I rebranded to a marketing agency. That grew very fast, and after about a year, I decided to leave my corporate life with $350 to my name and never looked back. I have continued to gross six figures, have full-time employees, and offer complete maternity leave.
What strategies do you use to manage your time and prioritize your responsibilities?
Hannah Reese: Every day, I make a to-do list for that day. One column with must-dos, another with try-to-get-dones, and another with a ‘nice to have done’ list.
This helps me prioritize my time and focus on tasks with tighter deadlines or those that need immediate attention. I also have employees who come in when needed, and we work well together to get all projects done.
In your opinion, what is the most important aspect of marketing, and how do you approach it in your business? Can you give us an example of a successful marketing campaign you’ve run for one of your clients?
Hannah Reese: I think the most important aspect of marketing is having patience and not being afraid to fail. For marketing to work, you have to be ready to put your money where your mouth is and keep doing that until it works.
Some tactics work for some brands and some don’t, depending on business size, staff size, ideal client needs, and wants. Realizing that marketing isn’t a one-size-fits-all model is the first step to understanding there is room for growth for everyone, even if it looks different for each business.
For instance, we had a client focused on children and their moms. She had been open for a while but hadn’t had a successful grand opening, and many local customers didn’t know about them. Our team brainstormed and organized another grand opening, which nearly tripled sales from the past seven months in just 90 days.
You’ve mentioned that your business philosophy is centered around “getting out of your own way.” Can you elaborate on this and how it applies to female entrepreneurs specifically? How can women overcome self-doubt and fear to achieve their goals?
Hannah Reese: While we are a marketing agency, one of our biggest goals is marketing coaching and education. When I first meet with clients, most of whom are women, they often talk about how they don’t feel good enough or wish they could do what someone else is doing.
We often tell female clients to get out of their own way because, at the end of the day, it’s only themselves holding them back from reaching their goals. This is often a form of imposter syndrome, and it can be overcome by recognizing that no one else has the same ideas, work ethic, or unique abilities as you.
To get ahead, you need the right mindset. I always tell people, “Diamonds are formed under pressure, but never forget, they are not formed overnight.”
Can you share your experiences with using social media to promote your business? How do you use it effectively to reach your target audience and drive results for your clients?
Hannah Reese: Education. Using education will always be more effective and valuable to your ideal client.
Anyone can post pretty pictures and reels, especially in the wedding industry, but when you offer value to your clients, they will respect, trust, and see you as the expert.
You’ve mentioned that you’re a Golden Girls lover. How does this show impact your personal and professional life, and what can other entrepreneurs learn from the show’s themes of female empowerment and friendship?
Hannah Reese: I love this show, really because it is so ahead of its time. The friendship, jokes, and wittiness have shaped my perspective over the years.
At the end of the day, life is meant to be enjoyable, fun, and embraced—not just serious or career-oriented. When you embrace the fun part of life, you start to see so much more to be grateful for. This mindset prevents burnout and helps you focus on doing work you truly love.
To stay up to date with Hannah Reese, connect with her on Instagram or FaceBook, or head to Writefully Yours to work together on your next project.
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