Meet Gursewak Singh, the founder and CMO of BainBow, a complete business solution-providing firm that helps small and medium-sized businesses improve their performance and achieve their goals.
Gursewak started BainBow with the vision of creating a company that would help small businesses and entrepreneurs achieve their goals by providing them with the strategies, tools, and expertise they need to succeed.
In this exclusive interview with ValiantCEO Magazine, Gursewak shares his thoughts on the importance of data-driven decision-making, the unique approach of BainBow, and the company’s commitment to creating a more equitable and sustainable future for its clients and community.
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Table of Contents
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Gursewak Singh: Thank you for having me, I’m excited to be part of this exclusive interview. My name is Gursewak Singh, and I am the founder and CMO of BainBow, a complete business solution-providing firm that helps small and medium-sized businesses improve their performance and achieve their goals.
I started BainBow with the vision of creating a company that would help small businesses and entrepreneurs to achieve their goals by providing them with the strategies, tools, and expertise they need to succeed. Our team of experts has years of experience in various fields like business strategy, marketing and sales, operations, and human resources, and work closely with our clients to understand their unique needs and goals and develop customized solutions to help them achieve success.
We have a strong belief in the power of data-driven decision-making, and we always strive to stay on top of the latest industry trends and technologies. Our focus is to provide our clients with the best possible service and help them to achieve their goals through our professional consulting services.
We are proud of the positive impact that we have made in the community by providing small businesses with the support they need to thrive. We are dedicated to creating a more equitable and sustainable future for our clients and community.
If you were in an elevator with Warren Buffett, how would you describe your company, services, or products? What makes your company different from others? What is your company’s biggest strength?
Gursewak Singh: If I were in an elevator with Warren Buffet, I would introduce myself and my company, BainBow, as a business management consulting firm that specializes in helping small and medium-sized businesses improve their performance and achieve their goals. I would mention that our team of experts works with clients to analyze their current operations, identify areas for improvement, and develop and implement strategies to drive growth and improve efficiency.
I would then highlight what makes BainBow different from other companies in the industry, by emphasizing our approach of using data-driven decision-making and staying up-to-date with the latest industry trends to deliver effective solutions to our clients. Additionally, I would speak about how we empower our team members to build their own personal brands, this allows us to provide more tailored and personalized service to our clients.
I would also mention that Bainbow’s biggest strength is its team of experts, who have years of experience in their respective fields and are passionate about helping businesses grow and succeed. We help MSMEs and SMEs to abstain from hurdles that create barriers in their Growth path through a combination of our One Business Service platform, and Customized Business strategies.
Unlike other consulting companies, we do not use one solution for all problems. Our core philosophy is customer’s Sucess is Our Sucess. when our customer succeeds he would not deny paying some percentage of his growth profit.
Quiet quitting, The Great Resignation, are an ongoing trend causing many businesses to struggle keeping talent engaged and motivated. Most are leaving because of their boss or their company culture. 82% of people feel unheard, undervalued and misunderstood in the workplace. In your experience, what keeps employees happy? And how are adapting to the current shift we see?
Gursewak Singh: In my experience, there are several key factors that can help keep employees happy and motivated in the workplace:
Clear communication and open dialogue: Employees need to feel that their voices are heard and that their opinions matter. Creating an open and transparent communication culture in which employees feel comfortable sharing their thoughts and ideas can help to build trust and engagement.
Recognition and appreciation: Recognizing and appreciating employees for their hard work and contributions can help to boost morale and motivation. Regularly acknowledging employees’ accomplishments and providing feedback on their performance can make a big difference in how they feel about their job.
Opportunities for growth and development: Employees want to feel that they are growing and developing in their roles and that there are opportunities for advancement. Providing opportunities for employees to learn new skills, take on new responsibilities, and advance in their careers can help to keep them engaged and motivated.
Flexibility and work-life balance: With the rise of remote work and the changing expectations of what a typical workday looks like, providing employees with flexibility and work-life balance can help them to be more productive, motivated, and engaged in their work.
Having a positive culture: Creating a positive, supportive, and inclusive company culture can be the foundation for engagement, motivation, and retention. When employees feel that they are part of something bigger than themselves, they feel more aligned with the company’s values and vision which leads to higher levels of job satisfaction.
To adapt to the current trend of “quiet quitting” or “The Great Resignation”, companies can take steps to create an environment that prioritizes employee engagement, recognition, and well-being. By listening to employees, providing opportunities for growth, fostering a positive culture, and having employee retention strategies in place
Online business keeps on surging higher than ever, B2B, B2C, online shopping, virtual meetings, remote work, Zoom medical consultations, what are your expectations for the year to come and how are you capitalizing on the tidal wave?
Gursewak Singh: The surge in online business that we have seen in recent years is expected to continue in the year to come, and it will be important for companies to be able to capitalize on this trend. The shift towards e-commerce, virtual meetings, and remote work has accelerated due to the COVID-19 pandemic and it is likely that many of these changes will become permanent.
In order to capitalize on this trend, companies will need to focus on building and maintaining a strong online presence. This includes creating a user-friendly website, utilizing various digital marketing strategies such as search engine optimization and social media advertising, and leveraging e-commerce platforms to sell their products and services. Additionally, companies will need to focus on providing a seamless and convenient customer experience, whether through virtual consultations, online chat, or other means of customer support.
As for the B2B market, companies will need to adapt their sales approach and leverage digital tools for lead generation, account management, and other sales activities. Implementing a strong CRM system, providing virtual demonstrations or consultations, and investing in digital marketing for lead generation and brand awareness are some ways in which companies can capitalize on this trend.
Overall, it will be important for companies to be agile, adaptable, and open to new technologies and new ways of doing business in order to capitalize on the online trend. Companies that are able to effectively leverage digital tools and technologies, and meet the changing needs of their customers and employees will be well-positioned for success in the year to come.
Business is all about overcoming obstacles and creating opportunities for growth. What do you see as THE real challenge right now?
Gursewak Singh: One of the biggest challenges facing companies today is the ongoing uncertainty caused by the COVID-19 pandemic and Ukraine Russian war. The pandemic and war have had a major impact on businesses of all sizes, and many companies are still struggling to adapt to the new reality of remote work, supply chain disruptions, and changing consumer behavior.
Another challenge is the rapidly changing business environment. The ever-evolving market trends, technology advancements, and increasing competition is forcing businesses to constantly re-evaluate their strategies and adapt to new ways of doing business.
In addition to that, many businesses are also facing significant financial pressure due to the pandemic and war. Many companies are struggling with revenue decline, decreased consumer spending, and supply chain disruptions which have resulted in financial instability.
To overcome these challenges, companies will need to be agile and adaptable, with a focus on innovation and cost-effectiveness. This includes the use of digital tools and technologies, rethinking their business models, and building resilience to deal with the uncertainty of the market.
At BainBow, we work closely with our clients to help them navigate these challenges, and develop strategies for growth and stability, through our consulting services, and by leveraging our expertise and experience
In your experience, what tends to be the most underestimated part of running a company? Can you share an example?.
Gursewak Singh: In my experience, one of the most underestimated parts of running a company is the importance of strong financial management. Many entrepreneurs and business leaders are focused on the operational and marketing aspects of running a business, but fail to give enough attention to the financial side of things.
Proper financial management includes things like budgeting, forecasting, and financial analysis. It also includes an understanding of financial statements, cash flow management, and how to measure financial performance. This knowledge is critical to make sound business decisions, understanding the health of your business, and anticipating and planning for future growth.
An example of this would be a small consulting firm, which is growing rapidly and adding new clients. As they add more staff and expand their service offerings, they may find that their expenses are growing faster than their revenues, and they may not have a good understanding of their cash flow situation. If they don’t have a clear financial picture of their company, they may run into financial difficulties. With proper financial management, the company would have forecasted this, planned accordingly, and avoided a financial crisis.
In short, Strong financial management is a crucial part of running a successful business and should not be underestimated. It can mean the difference between a business that grows and thrives and one that struggles and fails.
What does “success” in the year to come mean to you? It could be on a personal or business level, please share your vision.
Gursewak Singh: Success for me, in the year to come, means different things on both a personal and business level.
On a personal level, success for me means being able to maintain a good work-life balance, spending quality time with family and friends, and continuing to learn and grow as an individual. This includes taking care of my physical and mental well-being and dedicating time to hobbies and interests.
On a business level, success for me means achieving continued growth and stability for BainBow, building stronger relationships with our clients and partners, and expanding our team and service offerings. This includes developing and implementing effective business strategies and being able to adapt to changes and new challenges in the market. Additionally, being able to provide a safe and secure working environment for our team is an important aspect of my success for me.
Finally, I would say, success for me, also means making a positive impact in the community. This includes encouraging ethical and socially responsible business practices, and actively working towards creating a more equitable and sustainable future.
So in summary, success in the year to come means achieving a balance of personal, professional, and social well-being, while continuing to grow and evolve as a person and a business leader.
Jerome Knyszewski, VIP Contributor to ValiantCEO and the host of this interview would like to thank Gursewak Singh for taking the time to do this interview and share his knowledge and experience with our readers.
If you would like to get in touch with Gursewak Singh or his company, you can do it through his – Linkedin Page
Disclaimer: The ValiantCEO Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team and must meet our guidelines prior to being published.