GeNienne Samuels is the President/CEO and Co-Founder of Sideline Prep, LLC. She recently retired as a Wizard Girl for the NBA’s Washington Wizards to take on the role of the in-arena host for the Wizards. As a Wizard Girl, she was named captain after her rookie season and was named the most valuable Wizard girl. She is most proud of her active support and dedication to the United States military as a variety show dancer for the WRC. She toured overseas to more than a dozen countries in support of US servicemen and women.
The challenges faced on her journey to success
Her biggest challenge was losing her dad unexpectedly. He was her best friend and roommate. His death turned her world upside down. She mentally and emotionally could not work for a few months but luckily she had built a strong team that was able to keep the business going in her absence. They also had automation set up that ensured money was still coming in even though we were not actively promoting products/services.
Another challenge is the shiny object syndrome – it’s hard to stay focused when new coaches, methodologies, ideas, processes, etc keep popping up.
Also trying to do too much – she is a serial entrepreneur. At one time, she was the in-game host for the Washington Wizards, owned a consulting company (GSCC) with 3 clients, owned Sideline Prep, freelanced as a reporter/anchor for a local news station, AND was flipping a house in Baltimore.
Another frustrating thing is when someone steals your ideas, wording, and concepts.
Being your own worst enemy – means not taking action, not implementing, not completing tasks, and not holding herself or her team accountable. Lack of tracking – measures, funnel success, etc.
How she overcame them
She worked a lot on mindset and habits. Literally, this is the key to success for all roadblocks, challenges, and disappointments. She also has a strong network of friends and family and a team to support her.
The lessons learned along the way
You can’t do it all. Hire fast and early. It’s okay to ask for help, said GeNienne.
Focus. Focus. Focus… one thing to completion. You can thrive as an entrepreneur when you are a jack of all trades but a master of none.
Anything you put your mind to you can accomplish.
Her advice to aspiring entrepreneurs
The only thing limiting you or stopping you from greatness or the next level is you. If there’s a desire in your heart, it’s there for a reason. God / the universe would not have given you that desire if He didn’t think you were capable of achieving it. Focus on your mind, habits, health, and community, everything else will fall in place.
