Ganesh Verma, CEO at Cerebrum Infotech, helps the organization develop innovative products that make a difference in clients’ businesses. His experience and expertise span over two decades are the driving force behind leading a multi-disciplinary development team. Throughout his career, Mr. Verma has worked on wide segment technologies and diverse architectural paradigms, methodology, and IT governance approaches to deliver modern & accretive business outcomes.
Check out more interviews with entrepreneurs here.
WOULD YOU LIKE TO GET FEATURED?
All interviews are 100% FREE OF CHARGE
Table of Contents
Welcome to your ValiantCEO exclusive interview! Let’s start with a little introduction. Tell us about yourself.
Ganesh Verma: I am Ganesh Verma, CEO at Cerebrum Infotech. I have experience of more than two decades, which includes history in multiple roles- project life cycles, ideation, implementation, and closing projects delivering business value and delighting stakeholders, crafting technical aspects of the company’s strategy for aligning with the business goals perfectly, discovering and implementing technologies to yield a competitive advantage in the digital landscape.
NO child ever says I want to be a CEO when I grow up. What did you want to be and how did you get to where you are today? Give us some lessons you learned along the way.
Ganesh Verma: That’s true. We all learn along the way. I have always been interested in software development. Early on, I knew that I wanted to do something in the area. At that time, there were not many software development companies that used cutting-edge technology and offered transparency to users. I wanted to bridge this gap; I have met many people, who have inspired me and showed me how things are done. One of the important things that I learned is that you have to be passionate about your work, you have to show dedication and determination when the going gets tough.
Tell us about your business, what does the company do? What is unique about the company?
Ganesh Verma: Cerebrum Infotech is a leading software product development company. We have rolled out products like CereKart, an online ordering and delivery system, CereHome, a home services system, Fleet management solution, e-learning system, Conference management suite, marketplace apps, etc. We serve diverse businesses of all sizes across the globe and we have a whopping 75% recurrence rate. Cerebrum Infotech houses a team of 200 developers, testers, designers, and marketers who work in tandem to provide measurable results.
How to become a CEO? Some will focus on qualities, others on degrees, how would you answer that question?
Ganesh Verma: Well, I believe my education has played an important role in inculcating the values, such as hard work, meeting deadlines, surviving tough completion. On the other hand, real-world competition is necessary; that’s how a person grows and becomes capable of making important decisions through his wisdom. In my career, I faced many challenging situations such as client retention, delivering the best product before deadlines, managing a team of diverse people, etc. So, in my opinion, while education is important, but what you learn on the job can’t be learned from any college or university.
What are the secrets to becoming a successful CEO? Who inspires you, who are your role models and why? Illustrate your choices.
Ganesh Verma: In my opinion, passion is of utmost importance. You have to be decisive so that you can make important decisions fast and with conviction. Before making any decision, you have to ask yourself, what will be the impact if things grow. It’s a great way to speed up the decision-making process- you get the full picture instantly. Other than that, you have to be adaptable. In addition to that, as a CEO, you have to ensure that your employees are happy working with you; they get fair chances to show their talent and learnings.
My inspiration is Dave Duffield, the former CEO of PeopleSoft and current CEO of WorkPlace, he is a person that encourages his employees to take calculated risks, his approach is transparent, honest, and straightforward.
Many CEOs fall into the trap of being all over the place. What are the top activities a CEO should focus on to be the best leader the company needs? Explain.
Ganesh Verma: CEOs have their hands full! The first and foremost thing a CEO should focus on is strategy. With the right strategy, a CEO can set the course of the company. Secondly, coaching sessions with the executive team should never be ignored. It’s the job of the CEO to educate others about the goal of the company and then make them come together to fulfill those goals. Thirdly, measure the performance, if you can’t measure it, you can’t manage it, it’s as simple as that! The fourth thing is to will to learn more- learn about your industry, your competition, weaknesses as well as strengths.
The Covid-19 Pandemic put the leadership skills of many to the test, what were some of the most difficult challenges that you faced as a CEO/Leader in the past year? Please list and explain in detail.
Ganesh Verma: There is no doubt that the pandemic year has been stressful for many businesses. As a leader, it was my job to ensure that all employees were safe and sound, and for that, we started working remotely. Also, it was time to adapt to changing times. We studied the market and came up with solutions that were in demand. Cerebrum Infotech developed CereKart, the online ordering, and delivery system, which was the need of the hour for food, grocery, medicine, laundry, and eCommerce businesses.
Other than that, we made our processes more transparent so that our recurring clients have all the more reasons to trust us. Apart from that, we improved our communication channels.
What are some of the greatest mistakes you’ve noticed some business leaders made during these unprecedented times? What are the takeaways you gleaned from those mistakes?
Ganesh Verma: Some of the mistakes that I saw businesses made were: –
- Not adapting to the change:- Many businesses were not ready to adapt; they relied on old techniques and suffered the consequences.
- Being too formal:- Since all employees worked from home during the pandemic, it was important to cut some slack and allow them to complete the targets for the day at their own pace.
- Saying No to Marketing:- In tough times, businesses cut the marketing budget; instead, it was needed during those times.
In your opinion, what changes played the most critical role in enabling your business to survive/remain profitable, or maybe even thrive? What lessons did all this teach you?
Ganesh Verma: In my opinion, adapting to the changing trends was beneficial in the pandemic. It was important to focus on what users want from you and how you can add convenience to their lives in the pandemic. We were able to increase our profits in the pandemic because we paid attention to the needs of customers and developed products that actually made a difference! Apart from CereKart, we developed CereConsult- the consultation app for various professionals such as teachers, lawyers, psychologists, and fitness experts. The biggest lesson that the pandemic taught me was that one should be ready for the unexpected and always be ready to make quick decisions for the betterment of the business and employees.
What is the #1 most pressing challenge you’re trying to solve in your business right now?
Ganesh Verma: The number 1 challenge that every software development company faces is the rapid advancements in technology. While technology is a boon, it’s challenging to keep up with the technology that’s changing at a phenomenal rate. We are keeping an eye on the advancements so that we can make use of the cutting-edge and latest technology.
You already shared a lot of insights with our readers and we thank you for your generosity. Normally, leaders are asked about their most useful qualities but let’s change things up a bit. What is the most useless skill you have learned, at school or during your career?
Ganesh Verma: Well, that’s an interesting question! Well, I am a firm believer that no skill is useless. If not now, you will use it later. In school, I learned how to draw, and I was very interested in it. Though in my day-to-day life, it’s of no use, but I draw when I want to, it helps me relax my mind.
Thank you so much for your time but before we finish things off, we do have one more question. We will select these answers for our ValiantCEO Award 2021 edition. The best answers will be selected to challenge the award.
Share with us one of the most difficult decisions you had to make, this past year 2021, for your company that benefited your employees or customers. What made this decision so difficult and what were the positive impacts?
Ganesh Verma: There are two difficult decisions that I made to make this year. The first one was asking the employees to return to the office. After more than a year, it was difficult for some to adapt to the physical workplace. But, it was a decision that was important to strengthen the bond among employees, Flexibility is provided to employees to work from home when in need.
Another important decision was that the buying behavior of users has changed. As a CEO, it was my job to adapt to the new reality of customer engagement. From our side, it required the commitment to change and to be creative.
Jed Morley, VIP Contributor to ValiantCEO and the host of this interview would like to thank Ganesh Verma for taking the time to do this interview and share his knowledge and experience with our readers.
If you would like to get in touch with Ganesh Verma or his company, you can do it through his – Linkedin Page
Disclaimer: The ValiantCEO Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team and must meet our guidelines prior to being published.