Doug Burnetti is a board certified civil trial lawyer and founder of Burnetti, P.A., one Florida’s leading personal injury firms. Doug has handled many different types of cases in the courtroom including auto accidents, premises liability, medical malpractice, nursing home neglect, and products liability. Doug firmly believes that trying cases helps protect all of his clients in the long run, which is why he and his team are committed to leveraging their substantial skills and resources to even the playing field.
Company: Burnetti, P.A.
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company
Doug Burnetti: I’ve been practicing law for over 30 years, specializing in personal injury cases. After graduating from the University of Florida, I worked at a litigation firm where I discovered my passion for helping individuals and families recover from injuries caused by negligence.
In 1994, my wife and I founded Burnetti P.A. with a small loan and a big dream. Over the years, we’ve grown our firm from a two-room office to a multi-office practice serving clients throughout Florida. Throughout my career, I’ve learned a lot about the business side of law, including marketing and operations. It’s been a challenging but rewarding journey.
I’m proud of the firm we’ve built. Our commitment to providing exceptional service to our clients has been the cornerstone of our success. We believe that every client deserves personalized attention and aggressive representation. Whether you’re facing a car accident, medical malpractice claim, or other personal injury matter, our team is here to fight for your rights.
If you were in an elevator with Warren Buffett, how would you describe your company, your services or products? What makes your company different from others? What is your company’s biggest strength?
Doug Burnetti: At Burnetti, P.A., we’re dedicated to providing top-notch personal injury representation for clients who have suffered injuries due to others’ negligence. Our dedication to exceptional customer service and client satisfaction is a hallmark of our practice. We understand that these cases can be stressful and overwhelming, which is why we’re committed to guiding our clients through the process with empathy and expertise.
Our team is always accessible because we embrace technological advances that keep our clients informed and involved. For example, our paperless system utilizes a client app that provides real-time status updates, further enhancing client engagement and satisfaction. This forward-thinking approach not only streamlines operations but also reflects our firm’s innovative spirit in adapting to the evolving landscape of legal services.
Quiet quitting, The Great Resignation, is an ongoing trend causing many businesses to struggle to keep talent engaged and motivated. Most are leaving because of their boss or their company culture. 82% of people feel unheard, undervalued, and misunderstood in the workplace. In your experience, what keeps employees happy? And how are you adapting to the current shift we see?
Doug Burnetti: We strive to cultivate a positive workplace culture where individuals feel valued and heard. Employees want effective communication channels that allow for open dialogue between staff and management, and a recognition system that acknowledges and rewards employees’ contributions. These practices not only enhance job satisfaction but also foster loyalty and a sense of belonging among staff, which are crucial for retaining talent in the long run.
Online business keeps on surging higher than ever, B2B, B2C, online shopping, virtual meetings, remote work, Zoom medical consultations, what are your expectations for the year to come and how are you capitalizing on the tidal wave?
Doug Burnetti: The integration of technology into various aspects of the legal industry has significantly transformed operations. Virtual meetings, online sign-ups, depositions, and mediations have become commonplace. For instance, virtual meetings offer convenience to injured clients by eliminating the need for physical travel, which can be challenging or impossible due to their injuries. This accessibility allows clients to engage in meetings from the comfort of their own homes, ensuring they can still participate in important discussions and decisions regarding their cases without compromising their health or recovery process.
Business is all about overcoming obstacles and creating opportunities for growth. What do you see as THE real challenge right now?
Doug Burnetti: The legal industry is navigating through a dynamic era where law firms are encountering heightened competition, not only in retaining clients but also in attracting and hiring top-tier talent.This competitive landscape is prompting firms to innovate and adapt in ways that emphasize efficiency, expertise, and technological integration to stand out and thrive. The evolution of the legal field is a testament to its resilience and commitment to excellence in serving justice and legal representation.
In your experience, what tends to be the most underestimated part of running a company? Can you share an example?
Doug Burnetti: The mental load of constantly thinking about one’s business is often overlooked. Business owners frequently find themselves preoccupied with the myriad responsibilities and decisions that come with running a company, which is physically and mentally taxing. This can lead to significant stress and burnout if not managed properly. It’s crucial for business owners to find balance, delegate tasks when possible, and ensure they take time to disconnect and recharge.
On a lighter note, if you had the ability to pick any business superpower, what would it be and how would you put it into practice?
Doug Burnetti: The ability to predict the future of marketing strategies would indeed be a formidable business superpower. By knowing future marketing trends, businesses could prepare for the future, ensuring they remain competitive and relevant.
What does “success” in 2024 mean to you? It could be on a personal or business level, please share your vision
Doug Burnetti: Achieving success in 2024 involves a strategic expansion plan that focuses on client outreach and service enhancement. By opening more local offices, our goal is to provide personalized legal services to a broader client base, fostering stronger community ties and ensuring that our growth goals are met, which solidifies our commitment to client satisfaction and business excellence.
