Muhammad Tariq is the Financial advisor and business leader at Clooms.com, leveraging his expertise to manage investment and cash management adeptly. With a keen eye for detail and strategic foresight, he navigates clients through the complexities of Financial planning, ensuring robust fiscal health. Tariq’s commitment to excellence and personalized service makes him a trusted partner in achieving financial goals.
Company: Clooms
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company
Muhammad Tariq: My name is Muhammad Tariq, and I am a Financial Advisor and Business Leader at Clooms.com. In my role, I leverage my expertise to manage investment and cash management adeptly, guiding clients through the complexities of financial planning to ensure robust fiscal health. With a keen eye for detail and strategic foresight, I am committed to excellence and personalized service, making me a trusted partner in helping clients achieve their financial goals.
Clooms.com is dedicated to providing honest, unbiased reviews of LED technology, crafted by electronics engineers and hobbyists. Our content includes thorough testing, personal experiences, thoughts, tips, and how-to guides to ensure you can make the most of the programs and products we recommend. Even the best products in the world are useless if you don’t know how to use them, so our goal is to help you find the answers that best suit your individual needs.
If you were in an elevator with Warren Buffett, how would you describe your company, your services or products? What makes your company different from others? What is your company’s biggest strength?
Muhammad Tariq: If I were in an elevator with Warren Buffett, I would describe Clooms.com as follows:
“Clooms.com is dedicated to providing honest, unbiased reviews of LED technology, created by a team of electronics engineers and hobbyists. We pride ourselves on our thorough testing and personal experience, offering thoughts, tips, and how-to guides that help users maximize the potential of the products we recommend. What sets us apart is our commitment to transparency and education; we ensure even the best products are useful by showing people how to use them effectively. Our biggest strength lies in our deep technical knowledge and genuine passion for helping users find tailored solutions to their unique needs.”
Quiet quitting, The Great Resignation, is an ongoing trend causing many businesses to struggle to keep talent engaged and motivated. Most are leaving because of their boss or their company culture. 82% of people feel unheard, undervalued, and misunderstood in the workplace. In your experience, what keeps employees happy? And how are you adapting to the current shift we see?
Muhammad Tariq: In my experience, keeping employees happy hinges on creating a workplace culture that values and respects each individual. At Clooms.com, we prioritize open communication, professional growth, and recognition. Ensuring employees feel heard, valued, and understood is paramount.
We adapt to the current shifts by focusing on several key areas:
Fostering Open Communication: We maintain transparent communication channels, encouraging employees to voice their opinions and concerns. Regular feedback sessions and team meetings ensure everyone feels included in decision-making processes.
Professional Development: We invest in our team’s growth by providing continuous learning opportunities, such as workshops, training programs, and access to industry resources. This not only enhances their skills but also shows our commitment to their long-term career progression.
Recognition and Rewards: Acknowledging and celebrating achievements is crucial. Whether it’s through formal recognition programs or simple, heartfelt appreciation, we make sure our team knows their hard work is valued.
Work-Life Balance: We understand the importance of balancing work with personal life. Flexible working hours, remote work options, and wellness initiatives help our employees maintain a healthy work-life balance.
By focusing on these areas, we strive to create a supportive and motivating environment where our employees can thrive, ensuring they remain engaged and committed to our shared goals.
Online business keeps on surging higher than ever, B2B, B2C, online shopping, virtual meetings, remote work, Zoom medical consultations, what are your expectations for the year to come and how are you capitalizing on the tidal wave?
Muhammad Tariq: The surge in online business presents tremendous opportunities, and at Clooms.com, we are strategically positioning ourselves to capitalize on this trend.
For the year to come, we expect continued growth in B2B and B2C interactions, increased reliance on online shopping, and a sustained preference for virtual meetings and remote work. Here’s how we are capitalizing on these developments:
Enhancing Online Presence: We are continuously improving our website to ensure it is user-friendly, informative, and engaging. This includes expanding our library of reviews, how-to guides, and tips to cater to a broader audience seeking reliable LED technology insights.
Leveraging Virtual Platforms: As virtual meetings and remote work become the norm, we are investing in tools and technologies that enhance remote collaboration and communication within our team. This ensures seamless operation and efficient workflow, regardless of physical location.
Expanding Content Offerings: Recognizing the growing demand for online shopping and product research, we are broadening our content to include more comprehensive reviews and comparison guides. This helps consumers make informed decisions, driving traffic and engagement on our platform.
Strengthening B2B Relationships: We are building stronger partnerships with manufacturers and other businesses in the LED technology sector. This allows us to offer exclusive insights and deals to our audience, further establishing our credibility and trustworthiness.
Adapting to Consumer Needs: We are staying attuned to the evolving needs of our users, adapting our content and services to meet their preferences. Whether it’s through more interactive content, personalized recommendations, or timely updates on the latest trends, we aim to provide value at every touchpoint.
By focusing on these strategies, Clooms.com is well-positioned to thrive in the rapidly evolving online business landscape, continuing to provide valuable, unbiased insights to our growing audience.
Business is all about overcoming obstacles and creating opportunities for growth. What do you see as THE real challenge right now?
Muhammad Tariq: The real challenge right now is navigating the rapidly evolving digital landscape while maintaining the integrity and trustworthiness of our content. With the surge in online business, competition has intensified, and consumer expectations are higher than ever. At Clooms.com, we see several key obstacles and opportunities for growth:
Maintaining Trust and Credibility: In an era of information overload, distinguishing ourselves as a reliable source of unbiased reviews and expert insights is crucial. Ensuring the accuracy and thoroughness of our content is a constant challenge, but it is essential for building and retaining our audience’s trust.
Adapting to Technological Advancements: As technology evolves, so do the products we review and the platforms we use to reach our audience. Staying ahead of these changes requires continuous learning and adaptation. We need to be agile in integrating new tools and technologies that enhance our content delivery and user experience.
To overcome these challenges, we are focusing on several strategic initiatives:
Investing in Quality: We are committed to thorough testing and personal experience to ensure our reviews remain unbiased and reliable.
Embracing Innovation: We are exploring new ways to leverage technology, such as AI-driven content recommendations and interactive guides, to enhance user engagement.
Building a Strong Team: We are continuously investing in our team, ensuring they have the skills and resources needed to stay ahead of industry trends and deliver top-notch content.
Fostering Community Engagement: We are creating more opportunities for user feedback and interaction, helping us better understand and meet the needs of our audience.
By addressing these challenges head-on, Clooms.com aims to create new opportunities for growth while maintaining our reputation as a trusted source of LED technology insights.
In your experience, what tends to be the most underestimated part of running a company? Can you share an example?
Muhammad Tariq: In my experience, the most underestimated part of running a company is the importance of fostering a strong company culture and open communication. Many businesses focus heavily on external factors such as market trends and competition but often overlook the internal dynamics that significantly influence overall success.
At Clooms.com, we’ve learned that building a supportive and transparent work environment is crucial for maintaining employee morale and productivity. For example, during a period of rapid growth, we faced the challenge of scaling our operations while keeping our team aligned and motivated. Initially, we underestimated the impact of this growth on our employees’ workload and stress levels.
To address this, we implemented regular feedback sessions and team meetings to ensure everyone felt heard and valued. We also invested in professional development opportunities and recognized individual achievements to boost morale. This approach not only improved team cohesion and productivity but also strengthened our company’s ability to adapt to the fast-paced digital landscape.
By prioritizing open communication and a positive company culture, we were able to navigate the challenges of growth more effectively, demonstrating that these internal factors are just as critical to success as external market strategies.
On a lighter note, if you had the ability to pick any business superpower, what would it be and how would you put it into practice?
Muhammad Tariq: If I could pick any business superpower, it would be the ability to instantly understand and predict market trends with absolute accuracy. At Clooms.com, this superpower would allow us to stay ahead of industry shifts, ensuring our content is always relevant and valuable. We could anticipate consumer needs, tailor our reviews and guides accordingly, and forge stronger partnerships with manufacturers. This foresight would enhance our credibility, drive traffic, and solidify our position as a leading authority in LED technology reviews and insights, ultimately helping our users make informed decisions with confidence.
What does “success” in 2024 mean to you? It could be on a personal or business level, please share your vision
Muhammad Tariq: Success in 2024 means maintaining the trust and credibility we’ve built at Clooms.com while continuing to grow and adapt to the evolving digital landscape. It’s about expanding our reach, enhancing our content quality, and staying ahead of technological advancements to provide the best LED technology insights. On a personal level, success means fostering a positive, supportive company culture where every team member feels valued and motivated. Ultimately, it’s about achieving sustainable growth, making a meaningful impact on our users’ lives, and creating a thriving work environment for our team.
