Felly Day is a Content Strategist and Marketing Mentor. She manages her agency, Felly Day VA, from her laptop while backpacking around the world. Her time is pretty divided between 1:1 marketing mentees and content strategy for established entrepreneurs but she always finds time for Disco Dance parties.
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Thank you so much for giving us your time! Before we begin, could you introduce yourself to our readers and take us through what exactly your company does and what your vision is for its future?
Felly Day: Hi everyone, my name is Felly Day, Felly if you’re nasty. My team focuses on content repurposing, email marketing, and integrating systems to help our clients reach their next level through a feel-good content strategy. When I’m not working on the agency, I’m mentoring up-and-coming service providers on marketing their businesses while prioritizing their energy! Freedom is the main driving factor behind everything that I do. Financial, location, and time. I want it all.
My vision includes a husband on a tropical island with blue waters but for my business, I foresee the agency growing into a respected business in the coaching space. I’ll definitely continue working 1:1 with new service providers as helping others grow their business and take control of their life is something that lights me up.
NO child ever says I want to be a CEO/entrepreneur when I grow up. What did you want to be and how did you get where you are today?
Felly Day: I wanted to be a baker…specifically making pies, I can still make the perfect crust. Unfortunately, me and mornings don’t get along so after a summer of 4 am starts, that dream died. I always knew I didn’t want to live in Canada so finding a way to work online was a thought that was always there. Even when I started, I didn’t consider myself an entrepreneur or a CEO for a long time, just a task doer working as a VA in other people’s businesses.
Wrapping my mind around the fact that I was(a CEO) and had been for a while, helped me uplevel my mindset and grow my business faster because everyone else could see how confident I was in what I was doing.
Tell us something about yourself that others in your organization might be surprised to know.
Felly Day: I’m such a hopeless romantic. I can come across as blunt seeing as I don’t believe in lying or sugar-coating, though I always ask if you need tough love or encouragement. In reality, I cry to every single proposal video that slides across my timeline. I talk about “looking for my husband” a lot because I just want my person which I know shocks people as I come across as a strong independent female. Doesn’t mean we can’t want a forever partner. (shrugs shoulders)
Many readers may wonder how to become an entrepreneur but what is an entrepreneur? How would you define it?
Felly Day: How to become one would depend on what kind of offers you want to create. Do you want to sell services like a virtual assistant, coach/consult/mentor based on your expertise, or create something physical/digital? All have very different pathways but my best advice is to start with your mindset.
To me, an entrepreneur is someone who works for themselves in all senses. Not just a consultant who’s hired by companies. but you have your own name, your own offers, People are hiring you, not you applying to a job with them.
What is the importance of having a supportive and inclusive culture?
Felly Day: When you run a business, people form an opinion of what they FEEL when they work with you. This is again for all types of business, was it easy, was it comfortable, was it fun? The experience you give as an entrepreneur can make or break your business. And if you’re not supportive or inclusive, you can push away a lot of people who could’ve been the perfect clients.
How can a leader be disruptive in the post covid world?
Felly Day: Share how you really feel. No sugar coating or beating around the bush. Share your opinion even if goes against everyone else in your industry. I grew my business by focusing on PR and email marketing when everyone was talking about cold pitching in the DMs. Now others want to know how to use email marketing because it’s not the norm but it’s just as powerful.
If a 5-year-old asked you to describe your job, what would you tell them?
Felly Day: I’d say I write other peoples emails to help them make money.
Leaders are usually asked about their most useful qualities but let’s change things up a bit. What is your most useless talent?
Felly Day: Ouh that’s a hard one. Remembering all the song lyrics to mid-2000s punk rock songs? Definitely a talent in my opinion. Maybe the fact I can turn my tongue into a 3 leaf clover is more useless, doesn’t come in handy at karaoke like song lyrics do.
Thank you so much for your time but before we finish things off, we do have one more question. If you wrote a book about your life until today, what would the title be?
Felly Day: “Business in a Backpack”
Mike Weiss, VIP Contributor to ValiantCEO and the host of this interview would like to thank Felly Day for taking the time to do this interview and share her knowledge and experience with our readers.
If you would like to get in touch with Felly Day or her company, you can do it through her – Linkedin Page
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