Home improvement is about more than just hammering nails or replacing shingles — it’s about transforming lives and adapting to the ever-changing needs of homeowners. Few understand this better than Donnie McMillan Jr., the CEO of DaBella, an Idaho-based home improvement company. Under his leadership, DaBella has redefined the home improvement industry with a people-first ethos and a relentless drive for innovation. From cutting-edge products to forward-thinking customer engagement strategies, McMillan has proven that there’s always room to innovate — even in a field as established as home improvement.
Revolutionizing the Customer Experience
From the very start, McMillan’s approach to home improvement was anything but traditional. When he founded DaBella in 2011, his goal was not just to build another remodeling company, but to redefine how homeowners experience the process of improving their homes. “The home is someone’s legacy,” McMillan has said, emphasizing the emotional and financial significance of the spaces his company works on. He understood early on that treating customers with care and respect was more than just good business — it was essential to building trust.
One way McMillan has differentiated DaBella from competitors is by focusing on transparency and communication. Recognizing that many homeowners have had negative experiences with contractors, he sought to create a company that prioritized clear expectations and follow-through. Today, DaBella boasts an impressive customer satisfaction rate of over 20,000 five-star reviews on Google, with glowing reviews emphasizing the professionalism and care shown by its employees.
Pioneering Product Innovation
Under McMillan’s leadership, the company has continually expanded its offerings to meet the evolving needs of modern homeowners. What started as a business focused solely on windows has grown to include roofing systems, siding, walk-in tubs, and solar technology. An example of DaBella’s innovation is its partnership with GAF, one of the largest roofing product manufacturers in the country. Through this collaboration, DaBella has access to exclusive roofing products that integrate cutting-edge technology, such as solar panels that blend seamlessly with traditional roofing materials.
Sustainability is another area where McMillan is pushing boundaries. With products like energy-efficient windows and insulated vinyl siding, DaBella is helping customers reduce their environmental footprint without compromising on quality or style. “Our goal is to provide solutions that make homes not just beautiful but also functional and sustainable,” McMillan explained.
Bridging Technology and Tradition
To keep his team and projects on track, DaBella employs sophisticated software to provide detailed project estimates, track progress, and ensure seamless communication between teams and clients.
However, McMillan insists that technology is only a tool — it’s the people behind it who make the difference. “You can have the best systems in the world, but if your team isn’t engaged and aligned with your values, it won’t matter,” he says. By fostering a culture of care and accountability, McMillan ensures that every technological innovation is backed by a team committed to excellence.

The Human Side of Innovation
One of McMillan’s most innovative contributions has been his approach to workforce development. DaBella invests heavily in leadership training and professional growth, offering weekly self-improvement courses and mentoring programs. The result is a team of employees who are not only skilled, but also deeply committed to the company’s mission.
This people-first strategy is particularly evident in DaBella’s hiring practices. McMillan has cultivated a reputation for giving opportunities to individuals who might not fit the traditional mold, emphasizing potential over credentials. “It doesn’t matter where you start,” he says. “It matters where you finish.” This philosophy has allowed DaBella to build a diverse and dynamic workforce while creating life-changing opportunities for its employees.
Giving Back Through Innovation
McMillan’s innovative mindset also extends to DaBella’s community engagement initiatives. Recognizing the profound impact a single home improvement project can have on the people who reside within the four walls, he has made giving back a central part of the company’s identity. Programs like DaBella Cares raise hundreds of thousands of dollars annually, which is then distributed to cancer charities, while DaBella regularly provides free remodeling services to veterans and families in need through the company’s Operation Hero in partnership with the GAF Community Contractor Program. These efforts strengthen community ties while also inspiring employees and customers alike.
McMillan envisions greater community involvement for DaBella. His goal is to eventually offer free projects in every market DaBella serves, an initiative he embraces wholeheartedly. “It’s not just about growing the business,” he says. “It’s about making a difference, one home at a time.”
Facing Challenges with Innovation
In an industry often influenced by economic cycles and shifting consumer behaviors, McMillan’s ability to adapt has been a key driver of DaBella’s resilience. For example, rising interest rates and inflation have posed challenges for many homeowners, but DaBella has responded with creative financing solutions. By offering long-term payment plans with low monthly installments, the company has made high-quality home improvements accessible to a broader audience — a move that has bolstered customer loyalty and sustained growth.
Leading the Way in Home Improvement
Donnie McMillan Jr. has redefined what it means to innovate in the home improvement industry. By focusing on cutting-edge products, embracing technology, and prioritizing people, he has built a company that not only meets but exceeds the expectations of its customers and employees. His commitment to sustainability, community involvement, and workforce development demonstrates that innovation is about staying ahead of the curve, while also building something that lasts.
As DaBella continues to grow, McMillan’s vision will undoubtedly inspire others in the industry to think bigger and care deeper. His approach is a reminder that true innovation isn’t just about what you build — it’s about how you build it and who you build it for.