From council newsletters to tempting takeaway deals and enticing brochures, leaflets remain a highly effective way to get vital information into the hands of potential customers. However, successful leaflet distribution requires more than simply posting them through letterboxes and hoping for the best. To achieve maximum impact, a well-planned and targeted campaign is essential.
Our Ultimate Guide details the variety of methods available to distribute your leaflets, so you can select the optimum approach for your specific needs. With our expert advice, you can create cost-effective and tailored campaigns to help maximise the effectiveness of this time-tested marketing methodology.
So, is leaflet distribution really really?
Leaflet distribution is an effective direct marketing technique that shouldn’t be overlooked in today’s digital age. While many businesses focus solely on digital advertising, a well-designed leaflet can help you cut through the noise and connect with your target audience on a more personal level.
Here are a few reasons why leaflet distribution is worth considering:
- It’s often more cost-effective than paid advertising and other digital methods.
- In a world saturated with digital communication, a printed leaflet can stick with someone for longer.
- Unlike many digital channels, leaflets aren’t restricted by character or image limitations, so they can provide more detailed information.
- The design and layout of a leaflet can be more visually exciting than templated digital ads or emails.
Of course, a well-rounded marketing strategy should include a mix of digital and physical media. However, leaflet distribution remains a powerful way to engage with local audiences and see tangible results. So, if you’re looking for a cost-effective and impactful way to promote your business, give leaflet delivery a try.
The main options available for leaflet distribution
Looking to boost your brand’s visibility with some leaflet distribution? Well, there’s no “one size fits all” solution. Luckily, there are different methods available to cater to your specific needs and goals.
The options vary in terms of targeting, cost, and format (solo or shared). This flexibility lets you choose the approach that fits your budget and desired audience.
Here are the two main leaflet distribution methods – all open to businesses like yours!
Solus leaflet distribution
Are you ready to make a big impact with your leaflet campaign? Consider Solus leaflet distribution. Unlike other delivery methods, Solus ensures that your leaflets are sent individually to your target audience for maximum visibility. You won’t have to compete for attention or worry about your materials being bundled with others.
Best of all, Solus allows you to tailor your communications to any audience you desire. Whether you’re looking to target specific postcodes, council areas, boroughs or have a pre-established list of addresses, it’s all possible.
And since Solus mailings are hand-delivered, you’ll have full control over where and when your flyers arrive. Don’t settle for a diluted distribution strategy. Choose Solus for a targeted approach that will make your leaflets stand out.
Shared leaflet distribution
Looking to market your business on a tight budget? Consider Shared leaflet distribution as a cost-effective alternative to Solus. This method combines your leaflets with other non-competing mailings and sends them to the same group of addresses.
This means your brand won’t be competing for market share and the unique reason for outreach won’t distract from your message. With the same reliability as Solus at a lower cost, Shared distribution provides a flexible solution for your marketing needs.
Metrics to measure the success of you campaign
Are you wondering how to measure the success of your leaflet delivery campaign? It’s important to consider factors such as your target audience, budget, and objectives before choosing a distribution method. Once you’ve settled on a method, tracking its performance is key to determining whether it delivered the expected ROI.
To do this, prioritize a distribution service that offers GPS leaflet tracking. Other metrics to consider include revenue generated, leads gathered, website traffic, footfall levels, response times, and brand awareness. Using coupon codes, custom URLs, and phone numbers with tracking can also help give a clear account of how many people are taking action as a direct result of your mailings.
Choosing the right distribution strategy is crucial for achieving your desired return on investment.