"Regardless of the industry niches, what I can consider the real challenge at the moment is keeping up with the market."
Deanna Visperas is the founder and CEO of DSV Digital Management Corporation and its entities, GoVirtuals and LeadIncrease. DSV Digital is committed to providing the most appropriate resolution for all digital needs.
GoVirtuals, on the other hand, is a Filipino Virtual Assistant services company based out of the Philippines. They help startups, small and medium-scale businesses by completing their non-essential and essential tasks from simple email marketing to complicated web designing and development.
LeadIncrease focuses on taking lead generation and lead prospecting to the next level, targeting potential clients without the high cost of marketing ads or campaigns.
Driven by my burning desire to help Filipino virtual assistants get their clients, I founded DSV Digital after years of gaining experience in the world of digital technology. To this date, my mission remains the same; to connect remote businesses with aspiring Filipino virtual assistants.Providing opportunities to my fellow Filipino people.
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Table of Contents
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Deanna Visperas: I’m the Founder and CEO of DSV Digital Management Corporation, a digital marketing and virtual assistant company that provides marketing techniques and virtual assistant services to our clients worldwide.
2020 and 2021 threw a lot of curve balls into business on a global scale. Based on the experience gleaned in the past couple years, how can businesses thrive in 2022? What lessons have you learned?
Deanna Visperas: I think companies should rethink their company profiles. And to do this, businesses should shape up. I also noticed that during the COVID-19 crisis, companies worked faster and better than they dreamed possible just a few months ago. Maintaining that sense of possibility will be an enduring source of competitive advantage. This means that speed matters.
There are lots of businesses that face fundamental challenges during the recovery period. Lesson? Be prepared for the unexpected.
The pandemic seems to keep on disrupting the economy, what should businesses focus on in 2022? What advice would you share?
Deanna Visperas: If I had only one line of advice to share, that would be to ‘adapt your business to the new reality.’ Every business’s efforts boil down to this. As long as you’re still hoping that someday, everything will be back to the way they were before, you’ll never bring your business to the next level.
How has the pandemic changed your industry and how have you adapted?
Deanna Visperas: Nothing’s almost altered, except for the fact that there was a sudden increase in the demand for virtual assistants through agencies.
Given the fact that we’re fully working remotely, however, at DSV Digital, we expand our markets across borders, delivering seamless virtual services through COVID-19.
What advice do you wish you received when the pandemic started and what do you intend on improving in 2022?
Deanna Visperas: As far as I can tell, no one had a crisp and clear prediction of how long the pandemic would persist or the consequences it would have on the future. So, I guess nobody can provide a piece of precise advice during the start of the pandemic.
Yet, I intend to enhance our business growth to help more fellow Filipinos get work-from-home jobs, especially women, so they don’t have to be away from their children and loved ones. That is my dream. That is my goal.
Online business surged higher than ever, B2B, B2C, online shopping, virtual meetings, remote work, Zoom medical consultations, what are your expectations for 2022?
Deanna Visperas: In 2021, we observed a market still adjusting to the 2020 hard turn and the COVID-19 epidemic. For example, the number of people who shopped online for the first time surpassed 150 million. To persuade many firms to enable online shopping for customers in 2021, it was necessary for them to comprehend this huge transition.
The same thing is what I expect for 2022. I anticipate a massive demand for offshore virtual assistants, which we are experiencing now. And with this kind of expectation, I hope to hire more talented Filipino virtual assistants to accommodate the fast-growing industry.
How many hours a day do you spend in front of a screen?
Deanna Visperas: I spent most of my time in front of my computer, probably 14-16 hours daily. But I always see that I take breaks from time to time to avoid eye strain and other possible adverse effects. Let us take care of our eyes since they are designed primarily for viewing far distances. Close-up works are secondary only.
The majority of executives use stories to persuade and communicate in the workplace. Can you share with our readers examples of how you implement that in your business to communicate effectively with your team?
Deanna Visperas: Any team can establish trust and cohesiveness via storytelling, and remote teams like us have an incredibly high need for trust. I believe that the art of storytelling has the power to foster a psychologically secure environment and provide emotional support for members of a team who, after working remotely for several months, may be experiencing a feeling of isolation.
So, we conduct a monthly Zoom virtual gathering just to check in for everyone, aside from having a one-on-one check-in with each team member.
We also have weekly meetings with team leaders, allowing us to share our stories. These kinds of discussions are typical of our work culture; random and informal. And I noticed that it gives us more confidence and builds trust more efficiently.
Business is all about overcoming obstacles and creating opportunities for growth. What do you see as the real challenge right now?
Deanna Visperas: Regardless of the industry niches, what I can consider the real challenge at the moment is keeping up with the market. As you see, the more you succeed, the more competitors notice and react the same way to what you are doing.
Therefore, to keep up with the market, one must be able to plan and strategize ahead of time and make the best use of their finances.
In 2022, what are you most interested in learning about? Crypto, NFTs, online marketing, or any other skill sets? Please share your motivations.
Deanna Visperas: This is a great question. I’m interested in learning more, on an in-depth level, about NFTs. Just to share my motivation, I am currently involved in Zoop. On this digital trading platform, we change the way fans connect to celebrities in a new and exciting way. There is so much to say about Zoop. Although there are similarities between NFTs and the Zoop digital trading platform, I could say that Zoop has more limitless earning potential.
A record 4.4 million Americans left their jobs in September in 2021, accelerating a trend that has become known as the Great Resignation. 47% of people plan to leave their job during 2022. Most are leaving because of their boss or their company culture. 82% of people feel unheard, undervalued and misunderstood in the workplace. Do you think leaders see the data and think “that’s not me – I’m not that boss they don’t want to work for? What changes do you think need to happen?
Deanna Visperas: First and foremost, leaders should give more value to their subordinates. They should realize that their employees are human and need the proper care just like any other human being. A great leader, for me, is someone who does not only hear their employees but someone who listens to them intently. Leaders should now embrace diversity and inclusion more than at any other given time.
On a lighter note, if you had the ability to pick any business superpower, what would it be and how would you put it into practice?
Deanna Visperas: It seems like a tricky question for me. But if I have the ability, I’ll choose to have the power to read one’s mind. The reason for this is for me to provide the right mindset and tools appropriately for people to succeed in this challenging journey called “life.”
What does “success” in 2022 mean to you? It could be on a personal or business level, please share your vision.
Deanna Visperas: People define success from various angles, and as a result, it leads to achieving their goals of living the lifestyle they deserve.
For me, success is the ability to support others so they can achieve their success without worrying about my own. Success, for me, is not measured through material acquisitions but by the positive impacts I make on others’ lives.
Jerome Knyszewski, VIP Contributor to ValiantCEO and the host of this interview would like to thank Deanna Visperas for taking the time to do this interview and share her knowledge and experience with our readers.
If you would like to get in touch with Deanna Visperas or her company, you can do it through her – Linkedin Page
Disclaimer: The ValiantCEO Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team and must meet our guidelines prior to being published.
