Dayana Mayfield knows the importance of writing strategic copy that connects immediately with a client’s target audience. Her experience includes writing conversion copy for B2B SaaS companies that, in turn, drive up website conversions and sales for tech companies in Europe and North America.
Refined by her experiences, Dayana Mayfield writes copy according to her signature process. This process emphasizes the qualities of “clarity, desire, emotions, psychology, analytical insight, straight-up problem solving,” among many others.
Since businesses face different challenges, Dayana Mayfield also makes sure to tailor her copy toward solving any particular problem. By solving this problem, she also helps the company deliver a good experience to their users.
For Dayana Mayfield, clear messaging is essential, along with writing “sexy copy that sells.” Along with her vast experience as a copywriter, she has also worked in QA, digital marketing, web design, and journalism. This diverse experience has given her work tremendous value, which is why several companies want to link up with her for various campaigns.
If you connect with Dayana Mayfield, you can be sure to receive engaging copy, filled with her knowledge of the tech industry and passion for customer-centric B2B SaaS products. You can also expect on-time submissions filled with creativity and professionalism that engages customers immediately. Dayana can also integrate her work with your team’s marketing and collaboration tools and processes to ensure smooth communication and problem-free workflows.
Check out more interviews with industry leaders here. You can also check out samples of Dayana Mayfield’s work here.
Jerome Knyszewski: Thank you so much for joining us in this interview series! Before we dive in, our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?
Dayana Mayfield: I was one of those obnoxious Millennials who graduated college in 2009 and had to move back in with their parents. Neither of my parents went to college, and I didn’t really understand the definition of a “career.” I had no idea that my writing skills could translate into an income. I didn’t know what I wanted to do for money, and I didn’t have very high self-esteem or self-worth. In my early twenties, I wasn’t confident enough to go out into the world and figure out how to earn for my talents.
Jerome Knyszewski: Can you tell us a story about the hard times that you faced when you first started your journey? Did you ever consider giving up? Where did you get the drive to continue even though things were so hard?
Dayana Mayfield: When I did decide to start my copywriting business at the age of 27, I was a stay-at-home mom. My husband was going back to graduate school to get a PhD in engineering, which meant that I was about to pivot from not making any money to being our family’s sole breadwinner. I was excited for the challenge, because I wanted to be an example for my young daughter that it is possible to build a business you love and get paid for your unique gifts.
I was extremely driven to make my freelance business a success and to earn six figures in income, not just because I became the sole provider for my family, but because I have a passion for doing business. I discovered that I’m great at selling, which is something most freelancers struggle with. One of the hardest things I had to do was save up for maternity leave for my second child only one year into going full time in my business, but I managed to bank up four months of savings and take a leave.
Jerome Knyszewski: Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lessons or ‘takeaways’ you learned from that?
Dayana Mayfield: When I first started out, I spent more time on gig sites like Upwork than I should have. I got my first client through word of mouth, and my second client through cold email. However, I didn’t have a system for using these methods, so I abandoned them. It’s pretty silly to build your business on someone else’s platform. That’s not really a business at all.
Jerome Knyszewski: Can you please share your “Five Things You Need To Know To Delegate Effectively and Be Completely Satisfied With the Results?” Please share a story or an example for each.
Dayana Mayfield:
- Start by delegating work that matters. Especially in marketing, we fall victim to shiny object syndrome. We want to try new channels, content formats, and tactics. When delegating, you’ll get ROI from your assistant or employee if you begin by delegating something that already works for you. For example, when I first hired my virtual assistant, I had her create Instagram graphics for me, but this led nowhere because I wasn’t getting clients from Instagram. Instead, I quickly pivoted to having her do prospecting outreach for me, as I was already acquiring clients via cold email.
- Make evergreen training materials. When creating training videos or guides, you shouldn’t use the names of your employees or assistants. For example, in a Loom video, don’t say “Hey Stacy” at the beginning. This way, the time you invest in creating training documentation can be used for new hires as you scale your team, or when someone moves on.
- Choose someone with proven passion. Find someone who’s passionate about what they will be doing for you. Do they care about the work? Do they post tips on LinkedIn? Do they have a blog? If someone is truly passionate about what they are doing, there should be little breadcrumbs on the internet that provide evidence. If not, they’re just in it for the money, and they might be lazy and lack talent.
- Improve your delegation systems over time. A lot of business owners and executives procrastinate delegating they have stage fright without realizing it. You don’t need to get the process perfect from the beginning. Just start with a system for getting help, and ask your new assistant or employee to help you improve the process as you go along.
- Use a robust task management software. It can be tempting to rely on a simple task management software like Trello or Asana because you’re accustomed to it, but you’ll get far better results from something that’s fully featured, like Clickup or Notion. Both of these options include docs and spreadsheets alongside their project management features to consolidate your team’s workflows.
Jerome Knyszewski: One of the obstacles to proper delegating is the oft quoted cliche “If you want something done right do it yourself.” Is this saying true? Is it false? Is there a way to reconcile it with the importance of delegating?
Dayana Mayfield: When entrepreneurs and executives believe this saying, they sell themselves short. Every famous business person you look up to is not stuck in the weeds of satisfying customers. Jeff Bezos isn’t optimizing Amazon’s website to increase sales. Sara Blakely isn’t designing all of Spanx’s new products by herself. If you need to force yourself to get more comfortable with delegating, just remember to focus on your big vision. You’ll soon realize you can’t possibly do it alone.
Jerome Knyszewski: How can our readers further follow you online?
Dayana Mayfield: You can find me on:
Jerome Knyszewski: This was very inspiring. Thank you so much for the time you spent with this!
