ValiantCEO
  • Interviews
  • Business Wisdom
  • Tech & Business
  • Business News
  • Economy
  • Community
  • Login
No Result
View All Result
ValiantCEO
No Result
View All Result
valiant
No Result
View All Result

Dating app S’More bets on celebrity content with S’More TV – TechCrunch

Jarvis Dobrik by Jarvis Dobrik
April 27, 2021
in Tech & Business
0 0
Dating app S’More bets on celebrity content with S’More TV – TechCrunch

[ad_1]

Dating startup S’More has launched a new feature called S’More TV, which CEO Adam Cohen-Aslatei said could give users new ways to talk to each other. It also bringing the startup closer to his goal of becoming not just a dating app, but “a lifestyle brand.”

The videos on S’More TV may be familiar to people who follow the company on Instagram, where Cohen-Aslatei has hosted dating-related interviews with celebrities like WWE stars Chelsea Green and Leah Van Dale, models Nichole Holmes and Sarah Miller and Mary Fitzgerald of “Selling Sunset.” Now, however, these videos are getting a home in the S’More app itself.

Cohen-Aslatei said this wasn’t the initial plan when he started filming videos for S’More Live, but eventually he and his team decided to do more with their “nearly 50 hours of exclusive celebrity content,” seeing them as “the first organic way to have content not related to a dating profile” in the app. He suggested that this isn’t just giving users another reason to open the app, but also a crucial conversation starter.

After all, anyone who’s had to start a conversation in a dating app will probably remember moments when you’ve struggled to come up with something better than “Hey” or “How’s it going?” — and S’More presents unique challenges on that front, since the app blurs all user photos until you’ve had some real interaction. So Cohen-Aslatei said these videos can spur a more natural conversation, allowing users to “really talk about topics that they care about.”

S'More TV

Image Credits: S’More

The S’More app now includes prompts directing users to watch S’More TV, where anyone can watch and comment on the videos. If you post a particularly scintillating comment, that may help to attract potential matches, and it will give them an easy starting point for the conversation.

In fact, Cohen-Aslatei claimed that since releasing S’More TV in beta testing, the app has seen Day One retention (the number of users who open the app one day after installation) increase by 15% to the “mid-60s,” while time in the app has doubled.

He also said S’More Live is quickly approaching its 100th episode, but you won’t see all of those episodes on the app right away. Instead, the company will be adding 15 new videos to the S’More app each month.

In addition, S’More has launched a new feature called cover photos. This is basically the one exception to the blurred photos rule (although it sounds like even this photo is subtly warped), allowing users to showcase a single image of their friends, their life or their personality even before they start a conversation.



[ad_2]

Source link

Previous Post

Founders who don’t properly vet VCs set up both parties for failure – TechCrunch

Next Post

How Brex more than doubled its valuation in a year – TechCrunch

Jarvis Dobrik

Jarvis Dobrik

Valuer | Photographer | Writer Motivating the world through Entrepreneurship and Self-Growth Quality over quantity.

Next Post
How Brex more than doubled its valuation in a year – TechCrunch

How Brex more than doubled its valuation in a year – TechCrunch

Please login to join discussion

Leadership Highlights

Author

Jarvis Dobrik

Valuer | Photographer | Writer
Motivating the world through Entrepreneurship and Self-Growth
Quality over quantity.

READ ARTICLE

Contact Us

staff@valiantceo.com

  • Business News
  • Business Wisdom
  • Interviews
  • Community
  • Tech & Business
  • Economy
  • About us
  • Cookie Policy
  • Editorial Policy
  • Privacy & Policy
  • Contact
  • VIP Author

© 2023 ValiantCEO - All rights reserved

Newsletter Sign Up

Our biggest stories, delivered to your inbox everyday.

Loading

By signing up you agree to our User Agreement , our Privacy Policy & Cookie Statement and to receive marketing and account-related emails from Valiant CEO. You can unsubscribe at any time.

 

 

No Result
View All Result
  • Interviews
  • Business Wisdom
  • Tech & Business
  • Business News
  • Economy
  • Community

© 2021 valiantceo

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In