Meet Daisy Jing, an OG YouTube vlogger who founded a now multi-million beauty product line named Banish. As a mompreneur and CEO, she is proud to bootstrap her business that ranked #152nd fastest-growing company in INC500 and to be included in Forbes 30 under 30. She is also a speaker who loves to share her knowledge and experience in business and marketing, which led her to have a TEDTalk recently.
Growing up “ugly,” she learned that a lot of the skincare products she uses have harmful ingredients, such as fragrances or fillers, that break out her skin. Out of frustration, she created my own skincare products in her kitchen, documented the whole process and progress on her YouTube channel, which now garners over 70M views. Thankfully, her own products worked on her and her acne community of over 500,000 followers saw her huge development. They eventually encouraged her to launch her own skincare line. Fast forward to today, she and her diverse team focus on inspiring others and sharing a positive vibe all over the world. Together with the Banish Warriors and Soldiers, they join you in your skin journey.
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Thank you so much for giving us your time! Before we begin, could you introduce yourself to our readers and take us through what exactly your company does and what your vision is for its future?
Daisy Jing: I’m a YouTube vlogger & a mompreneur who founded a now multi-million beauty product line named Banish. I have knowledge & experience in business. My business is ranked #152nd fastest-growing company in INC500. I was also included in Forbes 30 under 30. Just recently, I had an opportunity to talk about authenticity at a TEDxTalk. Desperate to find a solution, I created my own skincare products in my kitchen. I documented my struggle on my YouTube channel. Eventually, my followers saw great results on my skin & encouraged me to launch my own business that now motivates people all over the world.
NO child ever says I want to be a CEO/entrepreneur when I grow up. What did you want to be and how did you get where you are today?
Daisy Jing: After school, I worked in management consulting so technically, I didn’t jump to entrepreneurship. It all happened by accident. There was never really a moment where I decided to start a business, I never really read entrepreneur books or made a business plan and all that. It just kind of happened because I wanted to solve the problem for my own skin and I couldn’t find the solution out there. Because I already have my YouTube channel and because people really trusted my opinion on skincare, then they could relate to me and that’s why they purchased the products I made to cure my own skin, and from then on it just kind of grew into what it is today.
I believe in empowering other people. Making a difference in the world… because those who think they are crazy enough to change the world, are the ones who do so. I worked in Accenture for 2 years and other companies related to business and marketing, but I didn’t know that I was made for something BETTER! In my younger years, I was bullied because of my acne. Because I have no one to run to, I started making videos, and in 2010, I uploaded my videos and had followers on YouTube. In time, they were regularly waiting for my stories and skincare reviews. I found people who actually valued my thoughts and can relate to me and my experience.
Tell us something about yourself that others in your organization might be surprised to know.
Daisy Jing: I’m not warm and effervescent when you get to know me. People think I’m intimidating and scary but in actuality, I’m a very thoughtful person. I always want what’s best for people so I try to help them out in any way possible. I’m also not good at small talk, I hate people thinking I’m mean but it’s because I’d rather have deeper conversations that are conducive to society instead of just talking about random stuff.
Many readers may wonder how to become an entrepreneur but what is an entrepreneur? How would you define it?
Daisy Jing: An entrepreneur should be a thought leader. I inform my followers and start with a mission that is out of the ordinary. I became their go-to person in skincare and beauty. Eventually, my influence made me a trusted source of ideas for a good skincare product and my leadership became an inspiration to those who follow my journey. My ideas turned into a product that actually works, my story became the motivation of others who are also suffering from acne – those reasons gave birth to my company. Banish is now successful and still on that same mission.
What is the importance of having a supportive and inclusive culture?
Daisy Jing: The best marketing strategy we have is by connecting ourselves closely to our customers, I as a CEO find ways to be relatable and connect myself to our followers. Our skin issues and backstory have been our common denominator, which made me become a trustworthy and reliable person when it comes to skincare.
Of course, we also work with other brand ambassadors who have a similar story and can also relate well with our customers. They may have a different demographic or audience; but as long as the influencer is relatable, authentic, and shares the same mission as us, we consider that a strong marketing plan.
How can a leader be disruptive in the post covid world?
Daisy Jing: I want to come up with more products that are all-natural and not risky for others. I’d like to be an encouragement especially to our frontliners.
If a 5-year-old asked you to describe your job, what would you tell them?
Daisy Jing: I am a best friend to other people who needs help in finding the best skin treatment for them. I also help these people gain their confidence by sharing positivity every day.
Leaders are usually asked about their most useful qualities but let’s change things up a bit. What is your most useless talent?
Daisy Jing: Trusting people – Hiring someone is a tricky task because most of the time we are clouded by the idea of having a perfect staff and the fear of making the same mistakes again after having a bad hire. But with the help of someone who knows you and what you/your company needs, you’ll get a good hire based on someone else’s ability to see a person’s skill, personality, and character paired to your attitude, likes, and expectations then your company’s mission/vision, diversity and ability to work as one. It is hard to hire when you only see one side. You should see all possibilities and that includes everybody’s strengths and weaknesses to be matched well to yours.
Thank you so much for your time but before we finish things off, we do have one more question. If you wrote a book about your life until today, what would the title be?
Daisy Jing: ‘A Tragedy Called Perfection’ – my TedxTalk topic
Jed Morley, VIP Contributor to ValiantCEO and the host of this interview would like to thank Daisy Jing for taking the time to do this interview and share her knowledge and experience with our readers.
If you would like to get in touch with Daisy Jing or her company, you can do it through her – Linkedin Page
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