The modern world is full of digital platforms and utilities intended to create value for customers and clients. Many of them suffer from behind the machine running wild and making them sound better than they are. But what customers truly need are high quality training programs to use for their teams. A personalized, intuitive, and easy to use education/training platform is going to be helpful for teams more than anything else. And thanks to modern technology, it’s easier than ever to deliver high-grade, personalized learning experiences to customers everywhere. Here’s a short guide to customer education platforms to help you learn more.
What Is A Customer Education Platform?
In layman’s terms, a customer education platform is a digital resource that provides customers with the information they need to use a product or service (whether it’s SaaS or otherwise). Through a combination of lectures, independent study, in person workshops, video, plenty of tutorials/resources, the customer education platform teaches clients how to use the software they purchased from your company. Without that knowledge and education, customer churn can be a real issue and ultimately lead to lower adoption rates and dissatisfaction among your clientele.
Why Do You Need One?
The simplest and most basic reason you need a customer education platform for your clients is to increase the adoption rates of your software. Without the right amount of education, you won’t be able to grow the brand, have other people adopt your products, or be really a success at all. On the plus side, an education platform gives customers the tools they need to understand your product better. It also makes them more likely to buy from you again in the future. Another benefit of these programs is that they can increase revenue for your organization. Clients and customers have been educated when they’re buying will be more likely to use it and become repeat customers. That, in turn, increases loyalty. And the benefits for your clients are clear as well. When they adopt and implement your customer education programs, they can increase revenue at their businesses, build trust/rapport with your company, and drive lots of engagement/goodwill toward your organization and product.
Higher Adoption Rates
Adoption rates and reduced churn are great indicators of the success of a particular product or service. Especially true when it comes to saas products. Of course, customers won’t be likely to adopt new technology if they don’t understand how to use it. Fortunately, creating a robust education platform that can include everything from blended learning to community interaction will make them more likely to use the service. Better yet, customers who have been educated about a product or service are more likely to recommend it to others, which can lead to increased sales and word-of-mouth advertising for a business. Choosing the right customer education platform makes a big difference and should be a high priority for any organization adopting a new product or service for daily business use.
Increased Customer Retention
Increased customer retention is important for many businesses regardless of industry. But when it comes to selling products and services, increased retention becomes a vital lifeline. Fortunately, customers who know how to use your products are more likely to stick around. With the right customer education platform that actually helps them understand what to do, along with blended learning and only including the features that matter, you can help boost loyalty and customer satisfaction while also helping clients get the most out of your product.
Brand Growth
One of the best perks of a good customer education platform is increasing brand awareness. It can be used as a marketing tool to increase the visibility of your company and its product/services. It also provides valuable content about your brand, making it more shareable and interesting. That can drive traffic to your industry and hopefully help customers understand what you have to offer. This also brings us back to the loyalty idea. Customer Loyalty / brand loyalty means that instead of making a one-time purchase or only using your products once then ditching it, customers are going to be more likely to make continued purchases as you update or scale your products. By incorporating customer education platforms and making them easily accessible/scalable to your clients—or giving them information on how to create one themselves tailored around your product—you can continually grow your brand and reap the benefits of having superb customer rapport and support.
