Conitra Cowans is a dedicated mother of two loving daughters and a cherished granddaughter, accompanied by two beloved grand pups, I welcome you into my world. Hailing from Memphis Tennessee, I embarked on my journey at the tender age of 18 with the arrival of my first beautiful baby girl, followed by another blessing at the age of 27.
My life’s narrative unfolds with a chapter on marriage at 30, and a social subsequent divorce at 39, and the chapters that followed. As an enterprising individual, I have established two successful ventures: “Boujeez Steps Boutique,” a woman’s shoe emporium, and a thriving Mary Kay business. With a solid background in healthcare spanning over a decade, my inner compassion for others has always been a driving force. I passionately believe in the importance of extending a helpful hand, as we never know when we may need support ourselves.
Today, I stand as an author, pinning down my experiences to offer solace and guidance to those navigating similar challenges or seeking self-love and empowerment. Through my book, I aim to inspire and uplift individuals as they traverse their own journeys, overcoming obstacles and rediscovering the joy of loving oneself. Join me as we embark together on the path to reclaiming our lives and embracing self-love.
Company: BoujeezSteps
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Conitra Cowans: Hi I’m Conitra Cowans , I’m the CEO of BoujeezSteps Boutique and published author of my book I Didn’t Know. This is my Worth. I’m an advocate for Domestic Abuse Prevention to survivors and victims of abuse. I reside in Dallas Tx , born and raised in Memphis, Tn . I’m a mother of two beautiful daughters and one gorgeous granddaughter and two grand pups.
If you were in an elevator with Warren Buffett, how would you describe your company, your services or products? What makes your company different from others? What is your company’s biggest strength?
Conitra Cowans: My company BoujeezSteps provides affordable and fashionable women’s shoes along with getting back your confidence and self worth . BoujeezSteps is different just by being affordable, who says to look good you have to spend tons of money. All you need is love and a great pair of shoes. My company biggest strength is providing that fashion and confidence and customer satisfaction each and every time a customer purchases if even looks on the website.
Quiet quitting, The Great Resignation, is an ongoing trend causing many businesses to struggle to keep talent engaged and motivated. Most are leaving because of their boss or their company culture. 82% of people feel unheard, undervalued, and misunderstood in the workplace. In your experience, what keeps employees happy? And how are you adapting to the current shift we see?
Conitra Cowans: In my experience just to feel some type of appreciation that your work is being valued . We all know as working people to get the job done . It just feels better to hear it sometimes to keep us motivated and continue to do our best.
Online business keeps on surging higher than ever, B2B, B2C, online shopping, virtual meetings, remote work, Zoom medical consultations, what are your expectations for the year to come and how are you capitalizing on the tidal wave?
Conitra Cowans: My expectations are to try to reach as many consumers and other businesses to network with and collaborate. I’m also going and reaching out to victims and survivors to help with different resources. It starts with me as CEO to keep pushing and reaching even getting out there to make my brand known . I’m the face behind my company.
Business is all about overcoming obstacles and creating opportunities for growth. What do you see as THE real challenge right now?
Conitra Cowans: My challenges are more getting more traffic in my website which is happening I gave an amazing social media team that has revamped my website and how I market my target audience so this year is starting off amazing!
In your experience, what tends to be the most underestimated part of running a company? Can you share an example?
Conitra Cowans: The most underestimated part for me is when I started my company in 2021 I thought oh this is going to be a breeze , and soon found out that if I want to make debt it’s going to be some late nights early morning that I’m going to put time into. Entrepreneurship is not for the weak in the end it is all worth it!
On a lighter note, if you had the ability to pick any business superpower, what would it be and how would you put it into practice?
Conitra Cowans: Business superpowers for strength to tackle the day to day challenges and come out on top.
What does “success” in 2024 mean to you? It could be on a personal or business level, please share your vision
Conitra Cowans: Success is for me is just be better than j was the day before. If I can reach one just by putting a smile on someone’s face when they see a pair of beautiful shoes or by reading my book and knowing that it helps someone outcome or decision in life makes my day.
