Whether your goal is to rule YouTube, complete an Ironman triathlon, or open the world’s best burger joint, these paths to success will have one thing in common: you need to gamble on yourself to make it big.
After all, if you’re not betting on yourself, why should a subscriber, coach, or customer? Believing in yourself and betting on yourself are related; the second means you’re taking a risk based on your belief in yourself.
When Caleb Boxx opened the YouTube Automation business model in 2016, he placed a huge bet on himself, which paid off dividends. Prior to his company launch, he was a high school dropout with paying web design work and a growing YouTube channel. He was trying to find a way to juggle all the projects he wanted to complete and stumbled into a way to automate his YouTube videos, allowing him to produce more content in less time and be less stressed out about the process.
He realized that other YouTubers could benefit from his new system as well, so he started an agency to manage automation for them or teach them how to do it themselves.
Today, Boxx is a seven-figure-earning CEO. The 22-year-old founder works just four hours per week and has over 200 employees at his company headquarters.
“Growth comes from doing the things that are challenging and doing them consistently,” said Boxx. And that’s precisely what he did. There weren’t a lot of people that believed in what he was doing at first. Most of them probably didn’t even understand it. But today, automated videos by your favorite creators are all over YouTube.
In fact, you’ve probably watched a video made by Boxx or one of his students — their combined subscribership is over 1 billion.
Cut the Fat, Build Back Bigger
The idea of gambling on yourself takes discipline and a clear head. It’s not something that should come purely from your heart — that’s not where good business decisions are made.
It takes betting on your ideas and dreams but also being willing to swiftly pivot, destroy what’s not working, and build back from what you’ve learned. This means avoiding emotional attachment to what you’re building, which is tough.
“You go to the gym to destroy your muscles. Then, you take supplements, eat the right food, and rest to rebuild them bigger,” said Boxx. “It’s like that with business too. If you believe something can be better, you might need to destroy a product or service that works well in order to use what you know and build one that works great,” he said.
When betting on yourself and investing in your dreams, you have to take a stance of ‘no regrets’ and look at it as investing in your dreams. Another thing to consider in betting on yourself is that, even if you fail, at least you’ll know that you tried, and there’s no need to wonder about the outcome and drive yourself crazy.
Additionally, as great business minds always say, every failure helps you achieve your greatest successes.
“The entire art of growth and success is based upon destroying and sacrificing what you have now for a bigger future tomorrow,” said Boxx. “If you’re focusing too much on the ‘what ifs,’ you’ll throw away the opportunity today for regret later in the future.”
Over time, the most successful entrepreneurs just get used to gambling, and their instincts get sharper and better. Gambling on themselves and having faith that they’ll pull through means that, in the end, they often do.
Taking a Chance on Automation
Boxx’s gamble on video automation was a great one, and he was right about other creators jumping at the chance to learn how to make more content in less time.
His faceless videos let YouTubers plan their installments and write the scripts, but they no longer have to film, edit, or appear on screen. Freelancers do the rest of the work, and the creator is free to move on to their next video idea.
With Boxx’s fresh ideas and belief in himself, he’s one to listen to in the YouTube industry, and we expect many more innovations from him in the future.