Do you run a business in today’s competitive market? Do you use status pages to communicate with the end users and all the teams that make your business glow? Are you ready to professionally handle all the eventual disruptions that may affect your company’s usual work schedule?
Many business owners, especially online service providers, aren’t aware of the benefits a status page can have. You’ve probably seen businesses losing profits and customers just because they didn’t notify anyone about service downtimes or incidents.
In general, a nice status page will indeed help your business glow up by enhancing key elements like customer trust, reliability, and transparent communication.
But how to build an effective status page? Can you find a pre-ready one and customize it according to your preferences? Let’s see!
Find a Reliable Status Page Provider
Choosing the right provider and platform is a critical step, as you must be aware of all features and scalability options. There are plenty of status page providers, and you should analyze and compare the features, prices, support, and other things you find important for your business.
Your Options for Customization
Some providers offer customizable status pages. That means you can add features as you wish but also incorporate your brand identity to make the page more recognizable.
Additionally, the status page, whether public or private, must be easy to navigate for everyone. Even the end users should understand how it works and use it to get notified about the eventual incidents and service disruptions.
Choose a status page that enables effective communication during incidents and disruptions. These pages help you communicate proactively with the employees, outsource teams, and surely your customers. You can integrate it with monitoring tools, so every update happens in real-time, with no delays in notifying the customers of service downtime.
How to Build an Effective Status Page?
Almost every status page must include incident reporting components, system status indicators, maintenance notifications, and previous incident archives. However, it’s more important to adjust the language to end users, as they may not have enough technical knowledge to understand specific abbreviations and terms.
How to Use Status Pages for Transparent Communication?
First, you need to make this page easy to find. You can send it to the customers or include it on your website and marketing materials. If it’s difficult to access, many won’t even consider using it.
The next thing to do is to keep it up-to-date. You can manage this thing manually or rely on AI for automatic updates. Still, you must be clear and concise because everyone must understand the status updates. Provide enough context, as well as estimated time to fix the issues.
You can integrate it with other tools to inform the customers about the incidents and disruptions, like email, SMS, or even an instant message to their communication channels.
When maintenance is planned, make sure you announce that. Offer customer support for those who highly depend on your services so they won’t have significant delays.
Status Page Communication Best Practices
When communicating through your status page, you must be honest and transparent, with no sugarcoats or empty promises. Be responsive and act immediately because customers shouldn’t be left alone waiting for the service to get back.
Show some empathy and understanding. Keep in mind that all your customers have chosen you as their service provider – so they show trust. The least you can do is to be understanding of their struggles. Use understandable and clear language. Don’t showcase expertise to those who use your services, but try to explain the issue in the simplest way possible.
Working with customers is not easy, but you can appear more professional and trustworthy if you notify them on time of any service disruption.
How to Encourage People to Use Your Status Page?
Sometimes, end users can be pretty confused about how to properly use a status page. Some of them don’t even know there are such services for them. So, when offering your service or online product, you must explain that to them. Encourage the customers to access the status page during the sales phase so they can be aware of this benefit all the time.
As a result, you’re building trust between you and the people who are most important to your business. With a status page, you show you really care about the overall customer experience.
You only need to remind these people the status page exists so they can casually check it daily and be aware of all changes, upgrades, and eventual issues.
As you can see, only one status page can make a huge difference in how you run your business. Still, you must remember that transparency, communication, and support are key elements to successful service providing. You only have to find the best status page provider around and make sure it fits great with your current business capacities.