When it comes to promoting yourself, your brand, or your business, it’s no secret that business cards can be a simple, yet effective way to reach the right audiences. With advancements in tech and the growing need for digital interaction however, they are slowly becoming less and less popular. When you want to keep your card but make it more functional, you could opt to add a QR code – and this is a great way to stay up to date.
Why add a QR code to a business card?
The good news is that a qr code business card can be designed in much the same way as a traditional business card – the only difference is that it will simply feature an additional, scannable icon. You can remove your contact details and make it as large or small as you’d like and even customise the colour. The code itself will allow your recipient to use their mobile phone to scan and access a dedicated web page that will have all your relevant information to hand.
The 2 main benefits of an innovative QR code business card
1. Instant information sharing
When you hand out a business card, you will be expecting the recipient to either keep hold of it for reference or transfer your contact details to their mobile phone or another device. In many instances, the chance of someone manually saving a contact on the spot is slim at best. If your card has a QR code, however, all they will need to do is scan it and save, which will take a matter of seconds to complete. It’s no secret that humans love innovation and this experience can be a novel one, so may have the additional benefit of generating a spark of excitement and memorability.
2. Provide more than just your name and number
As traditional business cards are small, you may feel limited by the information you’re able to provide. For example, it can often be difficult to portray your exact services or offer multiple contact methods – and it can even cost you time and effort when considering the best design elements. None of these factors will come into play when you have a QR code business card, as the online destination you select can contain as little or as much information as you’d like. Even the simplest web page can have a profile picture, a list of ways to contact you (mobile number, address, email address, etc.), and even an embedded Google Maps location – but you could also send the person scanning directly to your social media pages or even your company website.
