Navigating the B2B SaaS industry is no small task, particularly in the fiercely competitive UK market. Dealing with customer retention, high churn rates, and enhancing a product’s performance can feel like an uphill battle. Moreover, issues specific to the SaaS model, such as maintaining recurring revenue and maximising customer lifetime value, further complicate the scenario. Unfortunately, if one doesn’t address these challenges, they could threaten business stability and growth potential.
However, B2B SaaS companies don’t need to tackle these obstacles single-handedly. They might consider partnering with a team well-versed in the intricacies of SaaS needs and armed with effective strategies to bolster the business. This is where B2B SaaS agencies come in, providing critical support and a wealth of industry knowledge to drive sustainable scaling.
This list of the ‘Top 10 B2B SaaS Agencies in the UK’ introduces these industry-leading agencies. They are specialists in the SaaS market, adept at addressing business challenges and elevating software to its rightful prominence in the UK tech industry.
1. NUOPTIMA
Meet NUOPTIMA, a growth agency that is truly committed to results. With a solid 15 years of experience under their belt, they specialise in both organic and paid content marketing across various platforms such as Google, Twitter, LinkedIn, Facebook, and TikTok. However, their expertise doesn’t stop there; they are also proficient in the following:
- SEO
- Content Creation
- Backlink Building
- eCommerce Email Marketing
- Amazon Marketing
- PPC
NUOPTIMA is not just a B2B SaaS SEO agency; they are business builders who approach marketing with innovative strategies. Since they house professionals from diverse backgrounds including digital marketing, SEO, venture capital and investment, clients gain access to deep sector-specific expertise catering to various industries. More specifically, they have specialists across SEO, advertising, content creation, and more working together to increase brand awareness, sales, and long-term scaling. Plus, their experience spans both B2B and B2C sectors, demonstrating their ability to adapt to different business models and market dynamics.
The team at NUOPTIMA also has a proven track record in driving profitable traffic that results in conversions through high-quality content creation. They have a bank of success stories that are a testament to their effectiveness. For example, they have helped businesses achieve impressive results, such as a 552% increase in traffic and a five-fold growth in organic traffic within just seven months.
Moreover, with a wealth of knowledge and experience, they tailor a marketing plan to specific SaaS company needs. Rather than advertising to new prospects with little understanding of the brand, they concentrate on attracting ready-to-buy customers. This includes working collaboratively to identify which growth channels are worth pursuing.
In short, for those looking for a responsive and talented team to work with, NUOPTIMA presents an excellent option. Their services have been recognised with numerous awards, including the Best B2B SEO Campaign 2022 at the UK Search Awards.
- Headquarters: United Kingdom
- Founded: 2020
- Email Address: [email protected]
- Website: nuoptima.com
- Contact: N/A
- Address: 1 Beauchamp Court, 10 Victors Way, EN5 5TZ, Barnet, United Kingdom
- Specialisation: SEO, Backlink Building, eCommerce Email Marketing, Amazon Marketing, Google Ads, LinkedIn Ads.
- Clients: Market Finance, yhangry, FUL company, Glycanage, Vaay, Bonnet, Quolum
2. The Brains
The Brains are committed to delivering a high return on investment for its clients and services designed to boost leads, sales, and revenue. The team is well-versed in digital marketing strategies, including paid media, content marketing, and SEO services.
Their methodology is centred around understanding the behaviours and preferences of the target audiences. This enables them to recommend the most effective campaign channels and strategies. Whether the goal is to increase customer lifetime value or reduce cost per acquisition (CPA), The Brains has the experience to deliver.
Furthermore, The Brains stand out for assigning a dedicated account manager, and this point-of-contact ensures that clients are always in the loop and receive regular updates on their campaigns. Plus, their commitment to transparency and clear communication ensures clients receive quick solutions when problems arise.
- Headquarters: London, United Kingdom
- Founded: 2015
- Email Address: [email protected]
- Website: https://thebrainsmarketing.co.uk
- Contact: 0330 470 1961
- Address: Mindspace, 9 Appold Street, London, EC2A 2AP, UK
- Specialisation: Paid Media, Content Marketing, SEO, Consultancy & Training
- Clients: Just Move In, Rezatec, FundU, Eloops
3. Gripped
Gripped is synonymous with growth in the B2B SaaS, technology, and IT sectors. Their goal is to help founders, sales leaders, and teams create a trustworthy presence online with the aim of securing more qualified leads.
Their services also cover content marketing, SEO, automation, and paid media. Within their work, Gripped focuses on increasing traffic, nurturing relationships, and closing deals. However, one of their unique aspects is the Growth Audit. This service allows businesses to understand their capabilities upfront. After auditing the data, they also provide a tailored strategy focused on the goals and priorities of the company. This ensures that the marketing efforts are specific, targeted, and effective.
- Headquarters: London, United Kingdom
- Founded: 2017
- Email Address: [email protected]
- Website: https://gripped.io
- Contact: +44 (0) 330 808 0988
- Address: 38 Southwark Street, London, SE1 1UN, UK
- Specialisation: Content Marketing, SEO, Automation, and Paid Media.
- Clients: Nextstor, Vercator, Undo
4. Seeker Digital
Seeker Digital’s approach to SEO is thorough and strategic, one they liken to PPC. They conduct keyword research to get a clear picture of what the ideal customers are searching for and a gap analysis to understand where the competition is lacking. With this information, they devise a strategy that corresponds with the client’s business goals.
Furthermore, rather than promoting immediate results, Seeker Digital prioritises long-term partnerships and building a strong foundation for their clients. Thus, their services go beyond SEO to include digital PR, link building, and content marketing, which they attempt to use cohesively to deliver a multichannel approach. Additionally, the team can provide training and consultancy for businesses that prefer to manage their SEO in-house.
- Headquarters: Bristol, United Kingdom
- Founded: 2016
- Email Address: [email protected]
- Website: https://seeker.digital
- Contact: 0117 422 8686
- Address: Desklodge House Room 201, 2 Redcliffe Way, Redcliffe, Bristol, BS1 6NL, UK
- Specialisation: Partnering with a B2B SaaS agency, Digital PR, Link Building, Content Marketing, Social Engagement, and Training & Consultancy.
- Clients: Admiral, Shopify, Condor Ferries
5. Aspectus Group
Aspectus Group is an outcomes-driven global branding, marketing, and PR agency. Their approach is tailored to meet the specific goals of each business, ensuring that their services align perfectly with the needs of their clients. For example, their offering includes the following:
- Brand Development
- Digital Marketing
- PR and Communications
- Website Development
- Campaigns and Content Creation
- ESG communications.
Aspectus Group is clear in its commitment to generating leads, creating engagement, and attracting investors, since these are crucial elements for any business in the B2B SaaS sector. They have helped companies to increase the quality of their media coverage, drive leads with globally integrated marketing campaigns and raise awareness, and boost the number of qualified leads through email nurture programs.
- Headquarters: London, United Kingdom
- Founded: 2019
- Email Address: [email protected]
- Website: https://www.aspectusgroup.com
- Contact: +44 207 242 8867
- Address: 128 Southwark Street, London, SE1 0SW
- Specialisation: Global Branding, Digital Marketing, PR
- Clients: BT Wholesale, Foreside, CME Group
6. JDR Group
The digital marketing firm, JDR Group, focuses on creating a complete sales and marketing system for businesses. They aim to attract, win, keep, and grow customers for their clients. Their services include marketing strategy, website design, and marketing automation.
Moreover, one of the key offerings of JDR Group is their ‘Done For You’ digital marketing service for businesses that may not have the resources for a dedicated department. With this service, JDR Group acts as an outsourced team, providing the power of big business promotion on a small budget.
In addition, another standout aspect of JDR Group is its six-step sales and marketing system. In brief, their system consists of strategy planning, consistent content creation, lead generation and conversion, and continuous monitoring to ensure success. By following these steps, the team offers a measurable, long-lasting, and fully managed service, including CRM setup and implementation, sales engagement, and sales strategy.
JDR Group also offers a range of digital marketing support, including content creation, email marketing, conversion rate optimisation, LinkedIn advertising, Facebook advertising, display advertising, and automation. They also provide strategy consultation, working one-on-one with businesses to define a plan that will attract ideal customers and achieve business goals. Furthermore, the firm’s clients span various sectors, including manufacturing, IT, professional services, construction, e-commerce, and B2B services.
- Headquarters: Derby, United Kingdom
- Founded: 2004
- Email Address: [email protected]
- Website: https://www.jdrgroup.co.uk
- Contact: 01332 982256
- Address: 15 Brunel Parkway, Derby, DE24 8HR, UK
- Specialisation: SEO, Google Ads Management, Social Media Marketing, Email Marketing, Content Marketing, Inbound Marketing, Website Design, Marketing Automation, Sales Strategy & Training, and CRM Set Up.
- Clients: Not Specified
7. Upraw Media
Upraw Media supports SaaS businesses seeking to scale their marketing efforts. They offer a blend of paid media, analytics, and conversion rate optimisation (CRO) services, exclusively for the SaaS model. Their team is committed to delivering results, with a focus on achieving more conversions with less spending.
Throughout their operations, they manage millions in SaaS media spend yearly, spanning search, display, social, and most biddable platforms. Their CRO services range from quick wins and teardowns to fully-fledged, all-hands-on-deck retainers, all aimed at boosting SaaS conversion rates. Additionally, they offer robust analytics services, including data warehousing, blending, visualisation, and attribution modelling.
Furthermore, Upraw Media provides a unique value proposition by allowing potential clients to understand their capabilities upfront. After auditing the client’s data, they provide a tailored strategy focused on the goals and priorities of the business.
- Headquarters: London, United Kingdom
- Founded: 2018
- Email Address: [email protected]
- Website: https://uprawmedia.com
- Contact: N/A
- Address: Upraw Media Limited, Office 7 Ludgate Hill, 35-37 Ludgate Hill, London, England, EC4M 7 JN.
- Specialisation: Paid Media, Analytics, Conversion Rate Optimisation
- Clients: Marvel, Builder, Osano, Prowly
8. Xander Marketing
Xander Marketing is a full-service choice for B2B SaaS businesses globally that are looking to increase their customer base, leads, and website traffic. They take a strategic, flexible, and results-focused approach to marketing. They offer a full range of services, including:
- Strategic Planning
- Lead Generation
- Website Traffic Generation
- Conversion Optimisation
- Customer Conversion
- Brand Awareness
- Thought Leadership
- Customer Retention.
Since founding the company, Xander Marketing has worked with over 175 SaaS businesses across five continents. They have also helped numerous SaaS companies overcome growth challenges and achieve impressive results.
One of the unique aspects of Xander Marketing is that they act as a fully outsourced marketing department, filling in the gaps where necessary. They also serve as a sounding board for their clients, providing advice and opinions that help clients retain control over their output.
- Headquarters: London, United Kingdom
- Founded: 2009
- Email Address: [email protected]
- Website: https://www.xandermarketing.com
- Contact: +44 (0)330 223 2770
- Address: N/A
- Specialisation: Full-Service Marketing Agency, Lead Generation, HubSpot Partner
- Clients: Channel Grabber, Metis, Ensight+, Cleaner Planner
9. Cobloom
Cobloom created its agency with the goal of helping SaaS companies develop long-term strategies that cater to their distinctive challenges. Their approach combines inbound marketing with the rapid iteration and benefits of growth hacking throughout the entire funnel. This method is built from the ground up for scaling a SaaS business. It allows for quick experimentation and testing of crucial expansion hypotheses while simultaneously building a foundation for long-term customers who will use and love the product.
Cobloom is also a HubSpot partner, having worked with the world’s leading marketing automation platform since 2013 and using it to benefit SaaS companies. Moreover, one of the key aspects of Cobloom’s service is its focus on accelerating growth from day one.
Additionally, their marketing process is designed to compound over time, much like monthly recurring revenue (MRR) in a SaaS business. This approach ensures that the benefits of their services are not just immediate but also built over time, leading to sustained scaling.
- Headquarters: London, United Kingdom
- Founded: 2012
- Email Address: N/A
- Website: https://www.cobloom.com
- Contact: N/A
- Address: The Brew Eagle House, 163 City Road, London, EC1V 1NR, United Kingdom
- Specialisation: Inbound Marketing, HubSpot Partner
- Clients: Scale
10. Inturact
Inturact is a B2B SaaS onboarding agency that has carved a niche for itself in the market by providing an extensive suite of services designed to improve user activation and retention rates. They have a team of experts dedicated to reviewing and optimising the entire onboarding journey of SaaS products.
Their approach to onboarding is holistic, focusing on the following:
- Increasing the lifetime value of each customer
- Growing the average revenue per account
- Improving free-to-paid conversions
- Increasing the number of returning users
- Lowering the customer acquisition cost
They achieve these results by educating customers on new features, tools, and add-ons based on the actions in the app. This keeps customers around longer and improves their chances of upgrading while making them more valuable customers.
Inturact also offers a complete user onboarding audit, which includes event and funnel tracking, mapping, optimisation, tools setup, content creation, and walkthroughs. After identifying what is working, they also improve the SaaS onboarding experience layer within a product to convert more paying users.
- Headquarters: N/A
- Founded: 2006
- Email Address: N/A
- Website: https://www.inturact.com
- Contact: N/A
- Address: N/A
- Specialisation: Onboarding Review, User and Strategy Onboarding, Event & Funnel Tracking, Onboarding Optimisation, Tools Setup, Content Creation, UI/UX
- Clients: Smarter Select, Raaft, Inner Trends
Conclusion
Marketing a SaaS business is not just about getting the offer to the first page of Google. It is also pivotal to provide genuine value, develop a great user experience, and target the right searches to reach ready-to-buy customers. Fortunately, partnering with a B2B SaaS agency can improve customer retention, lead generation, and long-term sustainable growth. Hence, it’s vital to partner with an agency that values a SaaS’s unique position in the industry and works to develop a tailored plan. This list of the top 10 B2B SaaS agencies in the UK can help do exactly that!
