We Share, Inspire, and Celebrate Outrageously Successful Ethical Businesses and their Leaders

Gerard Palmer

I’m a content writer, author and blogger with years of experience in writing, researching and editing content. I’ve written for various websites on topics that include business, technology, education and more. I also enjoy blogging about my thoughts on life as well as the latest happenings around the world. Currently living in the US, but I enjoy exploring new places while traveling solo or sometimes with my partner. Books are one of my favorite things to do while on holiday because it gives me an excuse not to talk!

Gerard Palmer Articles

Strong leadership is a key factor in any successful business. The ability to guide a team, make informed decisions, and drive progress is invaluable. Whether you are leading a startup..

Image by tonodiaz on Freepik Scaling an online store in 2025 means more than just increasing sales — it requires building systems that support growth sustainably. As your Shopify business..

Image by rawpixel.com on Freepik Professionals who work on Google Ad campaigns for roofing contractors aim for high conversion, but the path is often uneven and messy. They usually start..

Accidents often occur within seconds, but leave their victims to cope with the consequences for a long time to come. Sadly, some victims never recover from the outcome of these..

Student onboarding and enrollment are two of the most resource-intensive workflows in higher education. Institutions handle thousands of inquiries every semester, manage multiple touchpoints across admissions, financial aid, housing, orientation,..

Few things rival the happiness of watching your startup scale. New customers are coming in, your product is gaining traction, your team is growing, and the dream you once scribbled..

Gated communities appeal to many people seeking security, privacy, and a calm living environment. These neighborhoods offer controlled access, organized layouts, and shared amenities that create a predictable atmosphere. One..

Image by DC Studio on Freepik In the modern digital economy, efficiency and growth are the twin engines driving business success. Yet many organizations find themselves struggling to manage disconnected..

Creating lasting moments together often comes from time spent away from daily routines. Gatlinburg, Tennessee, is one of those places where people can connect through shared laughter, fresh mountain air,..

Mental health challenges do not choose who they affect. Even the most successful executives can face them. Many leaders, however, try to hide their struggles behind confidence and control. They..

Can your startup compete with big technology companies? Every emerging tech startup has to go through this experience, sooner or later. You’ve created a ground-breaking product or service, but hardly..

Let’s be honest – old-school marketing was just one big shouting match. Giant billboards, cringe jingles, and «limited time offers» that, let’s be real, never actually ended. It was all..