As a singer who was heavily challenged right from a young age, it was a blur to keep the ultimate mission— affecting the world in the most positive way possible. She grew up seeing and thinking of herself as a failure at school and home. She clung to music that helped her but also lacked the voice toning required to bring her truest colors to the limelight. Her breakthrough came after she signed up to learn from Michael Jackson’s voice trainer, and it wasn’t long before she could find her “voice”.
This brought about an upturn in her life, career, and dreams. She became motivated to build an initiative to help people who weren’t so lucky to find themselves at the earliest. That was the beginning of Rainbow Voice Inc and its method Brand Voice. She left a take of her personal views, what she thinks the Brand voice initiative would do for others, emphasizing that – “We believe that this initiative will allow people to take off the armor they naturally wear and become able to be who they are and express themselves. People with no self-confidence will become more confident, and people who cannot say what they think will be able to say what they think little by little. People who think they cannot conform to society come to accept their individuality, and people who have anxious minds will be able to have peaceful minds and become more successful at work.”
Illuminating the awareness and benefits of having individuals living at the zeniths of their lives; with so much enthusiasm, drive, purpose and confidence. Allowing the younger and even older generations to key into their expressions and create social harmony.
After overcoming her struggles, Asuka began working with other close individuals with similar efforts like herself to quickly recognize that her efforts were contributing to them finding their “voices”— the positivity it brought them. She decided to broaden the scope and reach out even more by building Brand Voice to weave connectivity with oneself and, by extension, harmony around the world.
Like every great outcome, she faced even greater challenges trying to build this initiative. The support wasn’t forthcoming, and not a lot of people could see her vision for building the initiative. Reflecting on some of her struggles after moving to the United States, Asuka says—
“When I went to the U.S. or started my own business as a voice trainer under my name. There were moments when I wondered if I could go to the U.S. or start my own business because of jealousy and attacks from other people. When I went to the U.S., I asked the human resources department at the company I work for (7&i Holdings, Inc. headquarters) if I could take a long vacation. The issue of time off for my trip to the U.S. became a problem.
When I started my own business as a voice trainer, I received a message from an instructor I had studied with for a while in Japan telling me to close my website. This was quite harsh.”
Despite all those, she was steadfast because the goal ahead was not something she was willing to give up on; she continued to strive and kept pace.
Since launching her company, Asuka has contributed to the much-needed confidence and “voice” in 200,000 individuals. The online platform continues to give accessibility to anyone who may want to rediscover themselves and find their “voices” a chance to do so.
“We have seen the positive impact and smiles this has brought to many worldwide, and we are glad that we can and continue to give the very best. We should know that once we can align our interests with our purpose, everything becomes much easier. “