Creative ad design is a balance between following established paths that connect with your target audience and coming up with fresh, innovative ideas. Ad creators are constantly in need of new concepts to keep their work engaging. According to data from Semrush, online ad spending is projected to reach $247.3 billion by 2024. Additionally, 79% of CMOs highlight the growing importance of entertainment and engagement in ads, as ignoring or blocking them becomes easier for users. These figures underline the increasing necessity of creative advertising. But where do you start?
What Is Creative Advertising?
At its core, creative advertising is about making ads that are fresh and innovative. Albert Einstein once said, “Creativity is intelligence having fun,” and this holds true in advertising. Creativity in ads is about delivering new ideas that tell a story, generate interest, or sell a concept—sometimes all at once. However, creativity in advertising must be guided by strategy and branding to ensure it stays on message and effectively reaches the target audience.
How To Make Creative Ads?
There’s no single formula for creating a creative ad. Sometimes, creativity means not showing a product at all, like Apple’s iconic 1984 ad. Other times, it’s about being direct in a way no one has seen before. The best way to learn is by exploring examples of ads that have successfully captured the creative spark.
Remember that you can use tools to help produce creative product ads. A great example of this is Cropink. This tool is not just for creating ads.
Advertising Campaign: Examples and Inspirations
In a world saturated with ads, finding truly inspiring and imaginative examples can be challenging. Here are a few examples that stand out for their creativity and effectiveness.
Red Bull Stratos
Red Bull Stratos was a skydiving project where Austrian skydiver Felix Baumgartner jumped from a stratospheric helium balloon, falling approximately 24 miles and breaking the sound barrier. The event, branded by Red Bull, was broadcast worldwide and covered extensively by the media. This ad was unique, showcasing immense creativity by sending a man to the stratosphere to promote an energy drink.
Gillette: Socially Involved Brand
Gillette’s ad tackled toxic masculinity, showing harmful behaviors and opportunities to “behave well.” It reinforced their slogan, “The best a man can get,” while subtly promoting their razors. This ad was a powerful example of using brand storytelling to comment on social issues while remaining on brand.
FedEx – Simply Show
The FedEx ad is as simple as possible, delivering a clear message. It depicts two people handing a package to each other through windows, with a world map showing the package’s journey from southern Asia to Australia. The ad is straightforward, effectively communicating FedEx’s global reach.
Band-Aid – Use the Power of Pop Culture
Band-Aid cleverly used The Incredible Hulk, one of Marvel’s most powerful superheroes, to show that even the mightiest need a Band-Aid sometimes. This ad tapped into pop culture to connect with its audience in a fun, relatable way.
KitKat – Leverage the Brand Power
KitKat’s “Have a break, have a Kit Kat” is one of the most iconic slogans worldwide. Their billboard ad humorously depicted someone actually taking a break, reinforcing the brand’s identity and ensuring strong brand recall.
Creative Product Ads as a Conversion Booster
Creative ads have a significant impact on marketing, including conversion rates, branding, and customer loyalty. Although the effect of creativity itself is difficult to measure, its attention-grabbing nature can make a substantial difference in a content-saturated world.
Remember, that Cropink has many product ads templates that you can use, even for free.
Creative Ads Design with Tools
While creativity is a human trait, tools can enhance the creative process. New tools have always sparked new forms of creativity, from sophisticated paintings to digital art. In advertising, tools like Cropink can help unleash creativity on a larger scale, applying the same creative rules to multiple images and ads. Cropink is a product feed management tool with dynamic ad templates available for free. It can also serve as a campaign management tool for platforms like Meta (Facebook and Instagram).
