"You need to take advantage of communication, know the issues that impact your audience and offer useful advice for them."
Meed Adam Korbl, seasoned digital entrepreneur, and currently leading Amplify, a SaaS lab headquartered in London. Previously, he co-founded and served as Chief of Product and Marketing at Glide, pioneering the visual communication platform serving 25M+ users in the United States and helping to develop CMRA, the camera band for Apple watch.
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Table of Contents
Thank you so much for giving us your time! Before we begin, could you introduce yourself to our readers and take us through what exactly your company does and what your vision is for its future?
Adam Korbl: iFax has been the world’s most popular faxing app since 2008. It includes everything needed to send and receive faxes since 2008. Millions of faxes have been successfully processed with minimal fuss using your computer.
NO child ever says I want to be a CEO/entrepreneur when I grow up. What did you want to be and how did you get where you are today?
Adam Korbl: I’ve always wanted to be an entrepreneur and to create things that can help others. This is what fuels me in founding my companies today. I’ve learned to be patient, to work hard and to make sure that you are surrounded with the right people.
Tell us something about yourself that others in your organization might be surprised to know.
Adam Korbl: Although I run an SaaS company, but I kinda low key and old fashioned, I like things that handmade.
Many readers may wonder how to become an entrepreneur but what is an entrepreneur? How would you define it?
Adam Korbl: To me, entrepreneurship is not something that you can create in 1 or 2 days, It takes a lot of effort and time. You need to take advantage of communication, know the issues that impact your audience and offer useful advice for them. Besides, you should consider taking part in some charity events or source interviews, the long term results can be beneficial to you, your business and your audience. Showing your audience that you are a rounded professional can build your reputation as a thought leader.
In addition, It’s important sometimes to remain humble enough to listen to others, true thought leaders understand and listen to each other’s stories, learning from others in your field is a great way to expand your knowledge. Self-promotion does not bring you to the spotlight as a thought leader, center on bringing value to your audience, sharing your ideas and showing them how helpful the information is.
What is the importance of having a supportive and inclusive culture?
Adam Korbl: A supportive and inclusive culture helps employees feel comfortable expressing their ideas and opinions in the workplace among co-workers and managers. Besides, employees ma by more eager to write positive reviews about what it’s like to work at the company and share their experiences with the people they know who qualify for open positions. In addition, this kind of culture benefit not only employees, but also employers as they can develop individuals to become long-lasting employees at the company, which helps contribute to business success.
How can a leader be disruptive in the post covid world?
Adam Korbl: Be a trusted source, I believe that in any communication plan, it matters less that you communicated something and more that your audience understood it. In fact, it shouldn’t be called a communication plan, it should be called an understanding plan. The emphasis should be on what your listeners take in, especially in a situation that is volatile and unpredictable.
If a 5-year-old asked you to describe your job, what would you tell them?
Adam Korbl: “I make your father’s and mother’s work days easier and faster”
Share with us one of the most difficult decisions you had to make for your company that benefited your employees or customers. What made this decision so difficult and what were the positive impacts?
Adam Korbl: I think it was the time I had to decide whether to try the Hybrid workforce model or not.
I was an old fashion guy. Before the pandemic, I just wanted to work in my office and directly interact with my employees. However the pandemic happened, we all had to work from home. That when I figured out WFH didn’t stop my employees from performing excellent and productive. They asked me to try the Hybrid workforce as they can work in their ideal environment (their home) half of the week.
I was confused at first, but in the end I decide to give it a shot. Because it makes my employees comfortable and productive, then why not?
Leaders are usually asked about their most useful qualities but let’s change things up a bit. What is your most useless talent?
Adam Korbl: Useless talent? I don’t believe in learning useless talent. I think we benefit from any type of learnings we acquire along the way. Everything we learn throughout our life contributes to who we are.
Thank you so much for your time but before we finish things off, we do have one more question. If you wrote a book about your life until today, what would the title be?
Adam Korbl: I honestly think it would not be related to my business. I think will write about happiness, how to be live happily and a little about law of attraction.
Mike Weiss, VIP Contributor to ValiantCEO and the host of this interview would like to thank Adam Korbl for taking the time to do this interview and share his knowledge and experience with our readers.
If you would like to get in touch with Adam Korbl or his company, you can do it through his – Linkedin Page
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