Abiodun King is a dynamic professional with a unique blend of expertise in music media, digital marketing, and project management. As the Founder and Editor-in-Chief of Afromixx, a leading music media and marketing platform, I have championed the growth of Afrobeats, Rap, and R&B by driving innovative campaigns, building vibrant artist communities, and promoting African music to global audiences.
With years of experience working with top music labels like Chocolate City Music and Mavin Records, I have a proven track record of leveraging digital tools and creative strategies to amplify artist visibility and engagement.
Passionate about the intersection of music and technology, I remain committed to reshaping the global music landscape through creativity, collaboration, and a deep understanding of audience dynamics.
Company: Afromixx Entertainment
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company
Abiodun King: I am a passionate innovator at the intersection of music, media, and marketing. As the Founder and Editor-in-Chief of Afromixx, I have built a premier platform dedicated to promoting African music culture to a global audience. With a deep love for music and years of digital marketing expertise, I have spearheaded initiatives that not only amplify emerging talents but also connect them to a diverse, engaged fan base.
Afromixx is a cutting-edge music media and marketing company that blends creativity with strategy to elevate artists and their brands. Through expertly curated campaigns, engaging digital content, and a robust online presence, Afromixx has become a trusted name in African music promotion. The platform thrives on its ability to spotlight new sounds, tell authentic stories, and foster connections between artists and audiences worldwide.
Driven by a mission to bridge cultures through music, I and Afromixx are shaping the future of the global music industry
If you were in an elevator with Warren Buffett, how would you describe your company, your services or products? What makes your company different from others? What is your company’s biggest strength?
Abiodun King: Afromixx is a music media and marketing company dedicated to amplifying the vibrant sounds of African music on a global scale. We offer cutting-edge artist promotion, strategic digital marketing campaigns, and high-quality media content that connects African artists to wider audiences and opportunities.
What sets Afromixx apart is our ability to merge cultural authenticity with innovative marketing strategies, giving artists not just visibility but longevity in a competitive industry. Our biggest strength lies in our deep understanding of the African music landscape, paired with a proven track record of creating meaningful connections between artists, fans, and industry stakeholders.
We’re more than a platform—we’re storytellers and bridge-builders, empowering African voices to shape the future of global music culture.
Quiet quitting, The Great Resignation, is an ongoing trend causing many businesses to struggle to keep talent engaged and motivated. Most are leaving because of their boss or their company culture. 82% of people feel unheard, undervalued, and misunderstood in the workplace. In your experience, what keeps employees happy? And how are you adapting to the current shift we see?
Abiodun King: In my experience, three things that truly keep employees happy are supportive leadership, work-life balance, and recognition and appreciation.
Let me explain:
First, employees want leaders who genuinely care. I’ve seen how just taking time to listen to someone’s challenges—whether it’s work-related or personal—makes them feel valued. When managers show empathy and provide clear guidance, it creates trust and loyalty. For example, in my team, we’ve started monthly one-on-one check-ins where everyone gets a chance to voice concerns or share ideas. These conversations have completely shifted the dynamic; people feel heard and stay motivated.
Second, work-life balance is non-negotiable. Burnout is real, and we can’t ignore it. Offering flexible work hours or even a day off after a big project shows that you care about their well-being. For instance, after a major campaign at Afromixx, we gave the team a “mental health day,” and the feedback was overwhelmingly positive.
Lastly, recognition goes a long way. Even a simple shout-out during a meeting or a surprise thank-you note can make someone’s day. When people know their efforts are seen and valued, they’re more likely to stay engaged and give their best.
Adapting to these shifts isn’t just about policies; it’s about leading with empathy and showing employees that they matter.
Online business keeps on surging higher than ever, B2B, B2C, online shopping, virtual meetings, remote work, Zoom medical consultations, what are your expectations for the year to come and how are you capitalizing on the tidal wave?
Abiodun King: The surge in online business has completely reshaped how we operate, and I expect this trend to keep accelerating in the coming year. We’re going to see even more personalization in online shopping, smarter AI-driven tools in virtual meetings, and broader accessibility in remote services like healthcare and education. Businesses that don’t adapt will feel left behind.
At Afromixx, we’re leaning into this wave by doubling down on digital-first strategies. For instance, we’re focusing on virtual music marketing campaigns that allow artists to connect with fans directly through interactive livestreams, online listening parties, and exclusive virtual content drops. One of our most successful campaigns last year involved a virtual album release party with fan Q&As and live performances—it generated massive engagement and boosted sales.
We’re also exploring partnerships with B2B platforms to offer better tools for musicians and labels, like analytics dashboards and targeted ad strategies. The idea is to combine creativity with technology to help our clients thrive in this ever-changing online space.
The key is to stay flexible, listen to emerging trends, and never stop experimenting. It’s a tidal wave, but if you ride it right, the opportunities are endless.
Business is all about overcoming obstacles and creating opportunities for growth. What do you see as THE real challenge right now?
Abiodun King: The real challenge right now is cutting through the noise in an overcrowded digital space. With so many businesses vying for attention, standing out has become harder than ever. For example, at Afromixx, where we help artists and labels market their music, we’ve seen how oversaturation on platforms like Instagram and TikTok can make it tough for emerging talent to reach their audience.
One time, we worked with an artist who felt invisible despite consistently releasing high-quality music. We realized the key was authenticity and niche targeting. Instead of chasing trends, we focused on creating content that highlighted the artist’s unique story and connected with a specific audience segment. The results were incredible—engagement shot up, and the artist started to gain organic traction.
It’s not just about visibility; it’s about meaningful visibility. Whether it’s in music, e-commerce, or any other field, the challenge is finding ways to make people stop, listen, and engage. For us, it’s about staying creative, leveraging data to find what works, and building genuine relationships with audiences. That’s where the opportunities lie, even in the midst of all the noise.
In your experience, what tends to be the most underestimated part of running a company? Can you share an example?
Abiodun King: In my experience, the most underestimated part of running a company is the importance of communication and team alignment. People often assume that once you have a vision and processes in place, everything will flow smoothly—but that’s rarely the case. Miscommunication or lack of clarity can derail even the best plans.
For instance, at Afromixx, we once worked on a major promotional campaign for an artist’s album launch. Everyone on the team was passionate and full of ideas, but I realized halfway through that not everyone was on the same page about the priorities. While some focused on social media buzz, others prioritized press outreach, which led to mixed messaging.
To fix it, we sat down for a focused team meeting, broke the plan into clear phases, and defined who owned what. It was a simple adjustment, but the impact was huge—we hit all our targets, and the artist even praised the team for their seamless execution.
It’s easy to get caught up in the big-picture goals and forget that day-to-day alignment and communication are the glue that holds everything together. If you don’t nurture that, even the best strategies can fall apart.
On a lighter note, if you had the ability to pick any business superpower, what would it be and how would you put it into practice?
Abiodun King: If I could choose any business superpower, it would be the ability to read minds during meetings—but only when it comes to understanding what people really think about ideas and decisions.
Imagine this: you’re pitching a new marketing strategy or rolling out a company policy. Everyone nods, smiles, and says, “Sounds great!” But deep down, someone’s thinking, this won’t work or I don’t fully get it. With this superpower, I’d instantly pick up on those unspoken hesitations and address them in real time.
I’d use it to create a more open and productive work environment. For example, if a team member seemed unsure about a project’s direction but didn’t want to speak up, I could proactively say, “Hey, I sense there might be some concerns. Let’s talk it through.” This would foster transparency, build trust, and save countless hours of back-and-forth later on.
Plus, it would make brainstorming sessions far more efficient—I’d know exactly which ideas were sparking genuine enthusiasm and which needed tweaking. It might sound like a fun superpower, but in practice, it could be the ultimate tool for alignment, innovation, and success.
What does “success” in 2024 mean to you? It could be on a personal or business level, please share your vision
Abiodun King: Success in 2024, to me, is about growth and impact, both personally and professionally. On a business level, it’s seeing Afromixx evolve into a platform that not only supports artists in sharing their stories with the world but also transforms how audiences connect with music. I’d love to expand our reach, introduce innovative digital campaigns, and create more opportunities for African and global artists to thrive. Success would mean hearing that an artist we supported got their big break because of something we helped them achieve.
On a personal level, success means balance. I want to keep growing as a leader while finding time to enjoy the little things—spending quality moments with family, exploring new music genres, and giving back to my community.
Ultimately, success in 2024 is about building something meaningful—whether it’s a brand, a connection, or an idea—that leaves a lasting impact and brings joy to those it touches.