We all have fulfilled many dreams; many are yet to be fulfilled. And today, we are going to share with you a dream that came true!
We will tell you an interesting real-life success story of a business that started from scratch and now is one of the leading packaging manufacturers in the United States.
OXO Packaging is the leading supplier of custom packaging solutions of all kinds in the USA. This company has the most suitable packaging box, regardless of your product or business. Whether you have a cosmetic brand, food supplier, jewelry business, or CBD retailer, their custom-printed packaging is a perfect choice.
So no matter what you sell, they make the best box for you. They provide full customization, from material selection to finishing and printing. They have served thousands of leading brands with their premium services and aim to do the same for you in the future.
But how did this business rise out of nowhere? Let’s peek into the success story of this company.
A Peek Into the History of OXO Packaging
In 2017, a guy who used to go to a 9 to 5 office job got tired of the robotic routine. Sitting alone with a coffee cup, he was thinking about his life decisions. Though he was not a failure, he was a total pro at what he did. He was a digital marketer and has served many leading firms in his 7 years career. But now he thought this was not where he wanted to be.
And honestly, many of us are not where we want to be. Are we?
The guy wanted to live a free life. He thought he was working for someone else’s dreams, not his own. Suddenly, the door knocked. The parcel guy came with the shoe that he had ordered online. When he opened the parcel, the shoe’s packaging was so attractive that he instantly fell in love with the brand. And then he gave a long thought to the packaging sector.
Boom! That was the day the idea of OXO Packaging came into existence!
Packaging was necessary for all businesses, so there was no way the sector could fail. In other words, this idea was risk-free and ideal in every way.
Bringing the Dreams into Reality!
Whenever we have an idea or dream, we must work hard to make it a reality. That’s what the guy did. He worked day and night to conduct market research in the custom packaging sector. After working on the research part for 6 months, he knew every inch and bit about the packaging business in the USA.
The next step was to start working on it practically. Packaging businesses require a little extra investment, so he decided to work with an investor. Then he thought about giving the company a catchy name. Many names came to his mind, but they were not clicking.
So, one day, he contemplated the brand name while playing tic tac toe on his computer. And at that moment, he noticed a string of three distinct letters. That forms the letters O-X-O in a row. Bingo! OXO Packaging it was. That sounded unique too! And so it was final.
From Digital Marketing to Entrepreneurship
After collecting data from different platforms like LinkedIn, Bark, and Yelp and visiting relevant markets for 4 more months, the company launched its first custom display boxes in the market. The launching process was easy for them, as the CEO has worked for 7 years in the digital marketing field.
This shows that our lives are connected to each of the incidents that have happened in the past. When we connect the dots, we come to know that everything happens for a reason.
Who knew that a digital marketer would launch his product in a competitive market one day? It’s just hard work and dedication!
By December 2018, they had set up their production unit to deliver high-quality packaging in the USA. In just one year, they were able to fulfill the packaging needs of all the businesses that are found worldwide. With a team of about 100 people, they currently handle everything internally.
How OXO Packaging Operates in the Market Today
The journey of OXO Packaging has been incredibly successful so far. They generated a 10% gross profit in their first year. Profit was higher than 30% last year. They aim to surpass 40% in gross profits this year.
Their packaging business was initially established in the US and later expanded to Australia. It is interesting to note that they are also extending their operations to the UK this year.
The mission of OXO Packaging is to create more employment opportunities for people. They began with just three people and now work with a team of over 100 people worldwide. Due to their growth this year, they intend to hire more than 200 people.
Their commitment to providing customers with quality custom-printed packaging has been their only strategy up until now. The packaging represents your brand. With the right product packaging, you can attract customers and boost sales.
For this reason, they always make sure that their packaging can best represent the customer’s brand. This has helped them keep their customers and bring in a lot of new ones. OXO Packaging is the best packaging supplier you will find in the USA.
You can visit their website to learn more about the company and its offerings.
The Outcomes We Get from This Success Story
OXO Packaging is the best inspiration for people who want to achieve their dreams. This company started from scratch and is now the favorite box manufacturer of every business leader for fulfilling their packaging requirements.
Owning your own business has advantages and disadvantages. You gain a great deal of knowledge from it. Keep in mind that achieving success takes time and patience. Although failure is possible, perseverance will help you reach your goals.
Everyone aspires to have an incredibly successful life. The one that would be told to others, celebrated for its brilliance, and kept in memory forever. And you cannot achieve that by just sitting. So, get up and live the life you’ve always wanted to live! Who knows, we may write your success story on our website next!
