You might currently be concentrating all your marketing efforts on digital platforms. While most marketing in the modern age does take place online, this does not mean that you should completely abandon digital marketing and that you should stop looking at how you may be able to market your company in the real world. Here is a guide to pairing your digital marketing efforts with vehicle marketing and how you can use your car or van to promote your company.
Get Vehicle Wraps
Once you have got the best digital marketing tools for your company, you might want to branch out and market your business in different ways. If you are interested in using a van or car to promote your company and make certain that people know about your company no matter where you go, you should consider investing in vehicle wraps.
These can be great options for businesses whose staff are not often in the office and who travel a lot, for instance, building and plumbing companies. Vehicle wraps can completely transform the appearance of your vehicle and can make sure that it goes from being a standard car or van to one that is entirely associated with your business.
When choosing this vehicle wrap, you should consider looking for a vehicle wrap that matches your company’s colors. For instance, if your logo is yellow and blue, you might look around for a yellow and blue vehicle wrap, even if you forego displaying much more information about your company on this wrap.
You should look around for color-change vehicle wraps from companies such as arlon.com. You can then place these wraps on your vehicle yourself due to their self-adhesive nature.
If you want a more detailed pattern on your vehicle wrap, though, you might pay for a graphic designer to create this for you, and you should ensure that all the information on it is clear and easy to read from afar. This should include your logo, your contact information, and the services that your company provides. This can encourage potential customers to take down essential information about your company when you park up.
Get Vehicle Stickers
You should also look around for vehicle stickers for the vehicle in question. These stickers will not take up as much surface area as a vehicle wrap, and you can use these to easily display important information about your business, such as its name and logo. These vehicle stickers can look incredibly smart and can attract attention, even from the other side of the street.
They are also much cheaper and easier to apply than vehicle wraps. However, they are often less durable too, and you might have to replace them often to ensure they look as nice as possible. You might even be able to get these stickers custom-made so that they can display the exact information that you want them to and so that you can have ultimate control over what these stickers look like.
You should be aware, though, that having custom stickers made can be a pricey option. Over time, it can encourage passers-by to contact your business and see what you have on offer, which can be useful and increase your customer base.
Get a Personalized License Plate
If you want to go one step further, purchasing a personalized license plate or vanity plate is another fun way of marketing your business using your vehicle. A personalized license plate can be effective as it can ensure that no part of your car or van is not utilized in your efforts to market your business.
You might decide to search for a license plate that relates to the industry that you are in or which spells out a word similar to the name of your business. This can make sure that you are able to market your business from the front and back and attract people’s attention, no matter whether you have a vehicle wrap or not.
This can also mean that your vehicle and brand are memorable and that potential customers will be thinking about your business and your vehicle for a long time afterward.
Use Your Windows
It would help if you also considered utilizing the marketing space that your vehicle’s windows can offer you. While you might not want to put flyers under the windshield of other people’s cars, putting flyers on the top of your dashboard can attract the attention of anyone passing by your vehicle and can provide you with a useful and free marketing opportunity that can work out well for you if you often have your vehicle parked in car parks and other public spaces. However, you should make sure that this flyer is not distracting to you when you are driving the vehicle in question.
Purchase an Interesting Vehicle
If you really want your vehicle to stand out, you should purchase an interesting vehicle that will get people to look at your vehicle wherever you go. You might decide to opt for a novelty car or an older model that is not often seen anymore, and you might choose to opt for a vehicle in vibrant color as these are more likely to be noticeable and to draw the eye. By doing this, your car is less likely to blend in, and your vehicle will be easy to spot when you are trying to advertise your business with it.
You might believe that any vehicles your company owns are simply devices that can help you get from A to B. However, this is not the case. Instead, vehicles can be great marketing vessels and complement your current marketing campaign with many cheap and relatively simple marketing methods.
From vinyl car wraps to stickers and decals, making the right decisions when it comes to vehicle decoration and appearance will help you to expand your customer base and get the word out about your business, especially if you are often traveling in your car and if you use it to go outside your local area. You should always see the marketing potential that your car houses and include it within your marketing plan.