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What Businesses Want from AI and Software Today

August 8, 2025

Today’s companies are stepping away from traditional three-year software contracts. These long-term deals often leave businesses stuck with outdated tools while new technology continues to move forward. In fast-paced industries, falling behind even briefly can impact performance and growth.

The rise of generative AI and agent-based systems has changed what buyers expect from software. As BlueFin Solves CEO Chris Chib puts it, “Buyers expect rapid innovation, low friction, and tangible outcomes fast.” They want solutions that are flexible, easy to use, and deliver real results quickly. More importantly, companies want to stay in control. Instead of following a vendor’s slow-moving roadmap, they want to drive their own path forward.

As a result, the way software is being bought and used is evolving. The future is agile, intelligent, and built around the speed of business. 

The Problem with Longer Software Contracts

Long-term software contracts can slow companies down. When a business signs a deal that lasts several years, it often locks them into a specific product or vendor. This makes it hard to switch to better technology when it becomes available. In today’s fast-changing tech landscape, that can be a big disadvantage. New tools and updates are released often, and companies need the freedom to adapt quickly. Being stuck in a long contract can lead to using outdated systems, missing out on new opportunities, and falling behind competitors.

What Companies Want from AI and Software Today

Businesses today are looking for software that is flexible, fast, and built around their goals. They want tools that are easy to use, quick to set up, and able to deliver real results without long delays. As AI becomes more powerful, companies also want more control over how it works for them. They don’t want one-size-fits-all solutions. Instead, they want technology they can shape to fit their needs. Most importantly, they want to stay in charge of their own progress, not wait around for a vendor to make changes on their schedule.

How Companies Are Adapting to Meet New Expectations

To meet the growing demands of their customers, software providers are rethinking how they design and deliver their products. Many are moving toward more flexible solutions that can be customized and updated more frequently. They are focusing on faster setup times, easier integration, and clearer results. Some, like BlueFin, are exploring new ways to give users more control over the technology they use. For example, BlueFin has developed AI systems that can run without internet access, allowing for better privacy and reliability. They also focus on giving customers full ownership of their tools, which helps reduce dependency on external vendors. These changes reflect a wider trend across the industry toward software that is more responsive, secure, and aligned with business needs.

Why Ownership Matters

Having full ownership of software tools gives companies more control over how they use and improve their technology. Instead of relying on vendors to make updates or changes, they can move at their own pace and adjust systems to fit their specific needs. This flexibility allows businesses to respond faster to market changes, customer feedback, and internal goals. It also helps reduce long-term costs by avoiding extra fees for features they don’t use or support they don’t need. For clients, ownership builds trust, because they know their data and systems are not locked into someone else’s platform. As more organizations look for ways to stay competitive, owning their tools is becoming a key part of staying in charge of their future.

Looking Ahead

As technology continues to evolve, the way companies choose and use software is changing just as quickly. Long contracts and one-size-fits-all solutions are giving way to flexible, user-controlled tools that can keep up with shifting demands. The push for faster results, greater control, and smarter use of AI is shaping the future of enterprise software. Companies like BlueFin are part of this shift, offering alternatives that give businesses more say in how their tools are built and deployed. For many organizations, taking ownership of their technology is no longer just a preference; it is becoming a strategic necessity.