From city streets to country roads, pickup trucks are an integral part of America’s car culture and 2025 continues the trend. Whether hauling construction equipment, towing a boat, or simply appreciating the rugged style and elevated ride, today’s pickups are more capable than they’ve ever been. Here, we’ll look at 2025’s most popular pickup truck brands and the features that make them stand out.
General Motors: The GMC Sierra and the Chevrolet Silverado
General Motors (GM) claims the top spot in full-size truck sales so far in 2025. With a little over 208,000 trucks sold in the first quarter of the year, the Sierra and Silverado models have a 40% market share. With gas and electric options widely available, along with premium trims like the AT4 and Denali, now is the right time to look at chevy trucks for sale at your local dealership.
Ford: The F-Series, Ranger, and Maverick
It’s America’s all-time best seller for a reason, and it’s still near the front of the pack in 2025. Selling over 183,000 trucks in the first quarter, Ford’s F-Series has a 35% market share (up from just over 30% a year ago). With strong sales of the Ranger mid-size, Maverick compact pickup, and the F-150 Lightning, Ford’s lineup speaks to the brand’s commitment to quality, reliability, and performance.
RAM Trucks
Solidly in third place behind GM and Ford, RAM sold almost 79,000 trucks in the first quarter of 2025 and acquired a 15% market share. Sales declined slightly over the past year, as RAM solidified its focus on technology and performance (it’s debuting an electric RAM 1500 at the end of the year and bringing back the V8 HEMI in 2026). With premium interior appointments, smooth rides, and bold styling, it’s easy to see why RAM trucks are still so popular.
Toyota: The Tundra and Tacoma
Beloved by mid-size truck fans and off-roaders, the Toyota Tundra and Tacoma hold a respectable share of the US pickup truck market. Not one to rest on its laurels, Toyota has introduced a hybrid turbo-powered Tacoma with JBL audio and a specially tuned suspension for the 2025 model year. Toyota’s long-term value, proven off-road performance, and legendary reliability have earned the brand a spot on our list.
Tesla: The Cybertruck
Turning the pickup segment on its ear, the Tesla Cybertruck leads the country in electric truck sales with about 2% of the American market. It’s won numerous awards, but it’s had its share of troubles too (think recalls and build quality complaints). With its innovative technology, bold design, and strong brand recognition, the Tesla Cybertruck has a bright future on America’s roads.
These Truck Brands Are the Ones to Watch in 2025 and Beyond
2025’s pickup truck market is an artful blend of transformation, technology, and tradition. While names like General Motors, Ford, and RAM dominate as they adapt to changing consumer preferences, brands like Toyota are pushing the technological envelope—and Tesla is changing the ideal of what trucks should look like.
Whether you want rugged capability, cutting-edge tech, or luxury comfort, there’s a pickup truck brand for you. The competition is heating up, and that means more options for those of us who want to live life behind the wheel of a dependable, capable pickup.
